Shreya Banerjee and Paul Counts from Marketing Counts, team up to empower entrepreneurs to generate more traffic, sales, and leads with their cutting-edge digital marketing and social media marketing tips and tricks. Pulling from their combined 30+ years of marketing online, they will help you unleash the power of the web for your business! You will discover search engine optimization best practices, email marketing tips, copywriting and conversion boosting hacks, marketing on Facebook, Twitter, LinkedIn, Google, and more. With a global following of over 100,000 entrepreneurs and 30+ years of combined digital marketing experience, Paul and Shreya will help you unleash the power of the web for your business!
Don't Overcomplicate Your Marketing
Don’t Over Complicate Your Marketing
Paul Counts and Shreya Banerjee rock the mic together today with their episode on The Marketing Counts Podcast. Today they will discuss how to simplify your marketing to outperform your competition. With their combined experience turning $8 million companies into $42 million companies, Shreya and Paul let us in on the little known secret that will allow you to eliminate all complexity from your business and replace it with clarity and successful marketing campaigns.
In this episode you will learn:
How to simplify your marketing to outperform the competition.How to cut through the noise and determine which aspects of your business you should NOT automate.How to identify traffic sources that will bring people to you and not the other way around.
[1:02] How to simplify your marketing.
Step #1 don’t overthink it! Marketing is simple. How they took one of their clients from$ 8 million to over $42 million in sales through simplification.“What truly counts is the sales results driven by your marketing” - Paul Counts[2:31] Overcomplication happens in every step of the business process.
Shreya recounts her corporate career and the overcomplication that happened in the production process as well as the marketing processes in massive companies. Walk before you run. Marketing is a slow and steady process. - Shreya Banerjee“What are the intangibles that add up to big wins in your business?” Paul CountsOur systems that work to simplify the system.[6:23] What are your long term and short term goals?
We often jump right to the long term goal before we have analyzed the process. “Get your process on paper before you try to digitize the process. Do you know why you have automation in place? Get rid of the automation mentality. “Automation is the natural progression of a company. Don’t force it.” - Shreya Banerjee[9:48] How to avoid the “tech overwhelm” in today’s marketing automation world.
Don’t worry about the new tech tool or process that your competitors are chasing. Instead, focus on the things that are already making you money.Paul tells the story of how they 6Xed the amount of event tickets sold by a company by taking out fancy software and spreadsheets. A competitor would have spent 40X what Paul and Shreya Spent to get these tickets sold.They take proven methods Go watch our Foundation, Traffic, Engagement episode! [13:29] You don’t want to start traffic first.
Yale will teach you to do traffic first, which works in a Fortune 50 company, but not in a smaller business. Working with a large Fortune 50 company focuses their efforts on exposure campaigns. On the local level an agent needs direct leads and thus needs direct marketing approaches. [16:39] Treat your business like building a house
You need landing pages built with the right messaging BEFORE you start sending traffic.With traffic, don’t seek eyeballs, seek clicks. (people who actively click your ads) [18:32] The only thing you should care about is the RESULTS.
In the early stages, don’t worry about having the latest and greatest tech, systems, etc. The basics are the landing page and a simple way to capture your audience’s information.[20:20] Capturing traffic
The method for capturing attention is specific to your industry. Don’t try to pioneer strategies. First figure out where the people in your audience hang out. “Don’t give into the FOMO of trying a new marketing platform until you have dominated a platform full of you
MC 10: Free Website Traffic? Reality or Myth?
In this episode of Marketing Counts, join Shreya Banerjee and Paul Counts as they run through everything you need to know about web traffic and how to get it. According to data from HubSpot, only about 63% of people utilize SEO in order to attract traffic—which means there are still a lot who are behind on the game. As you tune in to the episode, find out which works better between organic traffic or paid traffic, plus all of the different means for getting more traffic to your website. Is free traffic real or not? Find out more!
Learn from this episode:
· How to attract more traffic?
· The importance of your title tag and meta descriptions.
· Why should you give attention to Google, Bing, and other search engines?
· On the traffic, you can get from your social media presence.
· Video/audio platforms may serve as your search engine too!
About Marketing Counts:
Shreya Banerjee and Paul Counts from Marketing Counts team up to empower entrepreneurs to generate more traffic, sales and leads with their cutting-edge digital marketing and social media marketing tips and tricks. Pulling from their combined 30+ years of marketing online, they will help you unleash the power of the web for your business!
You will discover search engine optimization best practices, email marketing tips, copywriting and conversion-boosting hacks, marketing on Facebook, Twitter, LinkedIn, Google, and more. With a global following of over 100,000 entrepreneurs and 30+ years of combined digital marketing experience, Paul and Shreya will help you unleash the power of the web for your business!
Marketing Counts is a highly experienced full-service digital marketing agency delivering results for both our corporate and small business clients. We bring innovative solutions to your business. We believe that traditional marketing leads to traditional results.
Connect with Marketing Counts on:
Free Landing Page: https://www.marketingcounts.com/autoresponder
MC 9: The 5 Myths Many Digital Marketing Agencies Are Telling You
We are sick and tired of the unethical digital marketing agencies and their unethical practices! You are about to discover the real truth behind 5 myths that many digital marketing agencies do not want you to know! The answers may shock you, but we believe an educated consumer (business owners) is the best consumer!
Listen to this episode and learn these things:
- What one red flag to watch out for to ensure you do not hire an insecure digital marketing agency!
- The biggest lies you are being told by marketing agencies!
- Other agency owners have told us we are out of our minds for doing this one thing, but we do it anyways BECAUSE that is right for our clients!
- How agencies are setting you up to fail long term, and they don't care one bit!
- We are calling out the unethical business practices of other marketing agencies and fighting back, for you!
- What you should insist on with the setup of your ads!
- The one service marketing agencies charge monthly for, but you should only pay a one-time for it!
- You own your business! Quit giving up control to unethical agencies!
- What you should never, ever do with a social media assistant or manager!
Learn about all of this and more! We jump on and off our soapboxes numerous times, but we are fighting for you by empowering you with the knowledge you need to effectively hire the correct marketing agency.
Listen closely because one tip in this episode can save you literally thousands of dollars worth of wasted marketing dollars, or cost you with wasted time and lost opportunity.
If you need anything you can visit us online at www.MarketingCounts.com.
MC 8: A Whole New World of Marketing With Special Guest Thomas McMahon From Clickbank
Special guest Thomas McMahon from Clickbank joins us to discuss a "whole new world" of marketing possibilities for your business! Discover how you can reach a new audience, generate a new income stream, establish your credibility, and think outside-the-box to achieve your business goals.
Clickbank offers a unique all-in-one payment processing solution for you to venture into the world of marketing through information products, software, and digital media.
You will also learn more about our 3 pillars including the foundation, traffic, and engagement, and how Clickbank checks all those boxes.
To accelerate your business growth get in touch with us at www.MarketingCounts.com.
MC 7: Email Marketing Success Secrets With Guest Tom Woods
Special Guest Tom Woods from the Tom Woods Show Podcast to discuss the power of email marketing!
Tom reveals some amazing email marketing tips including how he works everyday life into his email copy to engage with his following like none other!
When you listen to this episode you will discover:
How to sell without selling.How to creatively sell to your audience. How to boost conversions. The power of being you in your emails! Why following your passion in business can be a bad thing! Why testing counts! The ugliest landing page ever! Plus much more! After listening to this you will be ready to start extracting more sales from your email list! Unleash the power of email marketing today!
For more information on us visit www.MarketingCounts.com.
MC 6: Funnels Among Us Part 2 - Sales Funnels We Love
Listen to learn about real-life sales funnels that we love, and how that can apply to your digital marketing plan or your offline business! You will be surprised to learn what major brands can teach you about your niche and your business. Start applying this today and watch your business grow. Visit www.MarketingCounts.com for more information.
It’s nice to finally have a podcast that gives real information from people who have been in the marketing trenches and know what works. Thanks Paul and Shreya