The Marketing Expert: How To Build Trust & Create An Impact | Rusty Shelton

This week, I am joined by Rusty Shelton!

Rusty first spoke at Harvard on the changing world of marketing and PR at the age of 23.

He is a bestselling author, dynamic keynote speaker and successful entrepreneur who has focused his career on helping leaders build thought leadership focused on impact, not ego, writing three acclaimed books and speaking around the world to a variety of audiences, from YPO to SXSW Interactive to Forbes.

He is Chairman of Zilker Media, an award-winning agency based in Austin, TX that builds people-driven brands and Senior Marketing Strategist at Forbes Books.

Rusty’s keynotes blend humor and targeted examples to challenge assumptions about personal branding, showing audiences how to build authentic thought leadership focused on impact, not ego. He’s known for a mix of story-telling, candor and practical, put-it-into- action-next-week guidance – showing leaders how to make an impact and build trust in an increasingly skeptical world – and have a lot of fun along the way.

He has shared the stage with Steve Forbes and Alan Mulally, spoken for YPO, EO, SXSW Interactive, the University of Texas, numerous Fortune 1000 companies and served on the faculty at more than 20 Harvard Medical School CME courses. Key Points

• Building trust in today's skeptical world

• The 'Authority Advantage' unveiled

• Impact over ego in thought leadership

• Crafting your message to build trust

• Sharing personal stories for connection

 Best Quotes

02:09 - 02:17

• "But what I've found is that for many of those servant leaders, when I would encourage them, Hey, there's a lot of people that could benefit from your message."

03:12 - 03:20

• "You could take these ideas that you're sharing behind the scenes. You could do it at scale and in the process make a bigger impact."

05:37 - 05:48

• "So whether you like it or not, the first impression they're getting is, is online. And so my encouragement for your audience, like, all right, if it's happening, whether you like it or not, number one, don't you wanna own that first impression?"

07:33 - 07:43

• "I really believe that everything in life, from business to to just family, to anything that we do is about building quality relationships."

For more about Rusty visit: https://rustyshelton.com/