9 episodes

Welcome to "The Marketing Factor" - the podcast and content series that dives deep into the world of direct-to-consumer e-commerce, uncovering the strategies and insights that separate the hobbyists from the heavy hitters.

Hosted by Austin Dandridge, the visionary CEO of Cobble Hill and a seasoned digital marketing expert, each episode is a masterclass in making the leap from small-scale to stratospheric success.

The Marketing Factor, by Cobble Hill Marketing Factor

    • Business
    • 5.0 • 9 Ratings

Welcome to "The Marketing Factor" - the podcast and content series that dives deep into the world of direct-to-consumer e-commerce, uncovering the strategies and insights that separate the hobbyists from the heavy hitters.

Hosted by Austin Dandridge, the visionary CEO of Cobble Hill and a seasoned digital marketing expert, each episode is a masterclass in making the leap from small-scale to stratospheric success.

    Marketing Q&A: Responding to the Questions Flooding My Inbox

    Marketing Q&A: Responding to the Questions Flooding My Inbox

    This week, I'm diving into some of the burning questions that have been filling up my DMs lately. Since starting Cobble Hill and launching my podcast The Marketing Factor, I've had the privilege of connecting with a bunch of different businesses, each facing their own unique marketing challenges.

    What excites me most about this industry is its constant evolution - every day brings new challenges, every client presents a unique puzzle to solve, and every solution requires a fresh approach. In our latest episode, I took a solo deep dive into some of the most common questions I've been receiving. Now, I'm breaking down those insights here for you, covering everything from seismic shifts in the industry to practical advice on building your marketing team.

    • 26 min
    How to Create Authentic Content in the Age of AI, with Jason Mitchell of Movement Strategy

    How to Create Authentic Content in the Age of AI, with Jason Mitchell of Movement Strategy

    Jason Mitchell is the Founder and CEO of Movement Strategy, an agency that has grown from a scrappy startup in a college dorm room to a 150-person team working with major brands like Amazon, Nike, Netflix, and Warner Bros.

    Jason joined me on my podcast this week to dive deep into the importance of adaptability in the world of social media, building a culture of curiosity and agility, and his thoughts on the future of social-centric marketing.

    Here are the key topics we covered:

    - [03:34] The early days of Movement Strategy: From dorm room to the Denver Nuggets
    - [07:46] Scaling the agency: Balancing client work and company culture
    - [13:33] Adapting to the ever-changing social media landscape
    - [18:24] The power of AI in social media marketing: Opportunities and challenges
    - [24:18] Building a social-centric brand: Movement's unique approach
    - [29:21] Fostering a culture of transparency and open communication
    - [35:47] The future of social media: Jason's predictions and insights
    - [42:01] The increasing importance of influencers and social commerce
    - [48:27] Growing pains: What Jason misses (and doesn't miss) about the early days

    • 52 min
    The Reel Deal: Tanner Sutton of Free Fly Apparel on Building an Authentic Outdoor Lifestyle Brand

    The Reel Deal: Tanner Sutton of Free Fly Apparel on Building an Authentic Outdoor Lifestyle Brand

    Tanner Sutton, founder of Free Fly Apparel, has always been drawn to the outdoors. With a background in his family's clothing business and a passion for fly fishing, Tanner's journey as an entrepreneur began when he least expected it - while working as a fishing guide in Montana. Today, Free Fly Apparel is known for its comfortable, versatile bamboo-based clothing designed for those who love to embrace the outdoors.

    In this episode of The Marketing Factor, I sat down with Tanner to dive into his entrepreneurial journey and the lessons he's learned along the way. From the initial lightbulb moment that sparked the idea for Free Fly Apparel to the challenges of scaling a business while staying true to its core values, Tanner shares his insights on building an authentic outdoor lifestyle brand that resonates with customers.

    • 53 min
    From Influencer to Founder: Krista LeRay's Journey to Building Penny Linn Designs

    From Influencer to Founder: Krista LeRay's Journey to Building Penny Linn Designs

    Krista LeRay first made a name for herself as a lifestyle influencer, sharing her daily outfits and adventures with her social followers. But after falling back in love with needlepoint during the pandemic, she spotted an opportunity to bring a fresh perspective to this traditional craft. Enter Penny Linn Designs - the needlepoint kit company Krista built from scratch, combining her eye for design with her knack for creating content that resonates. Fast forward to today, and Penny Linn has grown into a multi-million dollar brand, with Krista at the helm as Founder and CEO.

    For many influencers, the idea of starting a business feels like a natural evolution. After all, when you've spent years building a loyal community and honing your skills in content creation, marketing, and connecting with an audience, you've got a leg up in the entrepreneurship game. But taking that leap from influencer to founder isn’t simple. It means stepping into a whole new world of product development, team building, financial planning - not to mention pushing past the inevitable self-doubt and imposter syndrome. In this episode of The Marketing Factor, Krista shares raw insights on what it takes to make the jump from content creator to business owner, and how her influencer background has shaped her approach every step of the way.

    • 54 min
    Scaling with Soul — Branding Lessons for Family Businesses from Caroline's Cakes' Richard Reutter

    Scaling with Soul — Branding Lessons for Family Businesses from Caroline's Cakes' Richard Reutter

    Richard Reutter's story is a testament to the power of passion, perseverance, and staying true to your roots. As the President of Caroline's Cakes, the mail-order bakery founded by his late mother Caroline Reutter, Richard has helped grow the business from a home-based passion project to a thriving national brand. But through all the growth and changes, Richard has remained committed to preserving the authentic family recipes, homemade quality, and warm personal touch that define the Caroline's Cakes brand.

    In this episode of The Marketing Factor, Richard shares his insights on building an authentic brand that connects with customers on a deep emotional level. From seizing big opportunities before you feel ready to creating immersive brand experiences that go beyond just selling products, Richard's stories offer valuable lessons for entrepreneurs looking to scale with soul. Through it all, a common thread emerges: the importance of infusing genuine passion, heart, and storytelling into every aspect of your brand. Richard's experiences illustrate how even the smallest family business can create an outsized impact by staying true to its core values and never losing sight of the human touch.

    • 50 min
    Emmett Shine's Blueprint for Building Brands: How to Help Your Brand Stand the Test of Time

    Emmett Shine's Blueprint for Building Brands: How to Help Your Brand Stand the Test of Time

    Emmett Shine is a creative entrepreneur who has played a major role in the emergence of the direct-to-consumer movement. As the co-founder of NYC creative agency Gin Lane, he helped craft immersive online experiences for the likes of Sweetgreen and Stella McCartney. And with his latest venture, Pattern Brands, he's on a mission to bring more joy and meaning to people's everyday lives through thoughtfully designed home goods.

    Throughout his career, Emmett has demonstrated a knack for turning challenges into opportunities and staying true to his vision in a shifting landscape. In this episode of *The Marketing Factor*, he shares his insights on everything from navigating economic disruption to creating authentic brands that stand the test of time. Along the way, he reveals a common thread: the importance of staying curious, adaptable, and true to your core, no matter what may come your way.

    • 51 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

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