The Marketing Podcast for Local Businesses

The Marketing Podcast for Local Businesses
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The Marketing Podcast for Local Businesses

Join us on 'Marketing Podcast for Local Businesses' where our hosts, with 23 years of combined experience, reveal the marketing secrets that have helped hundreds of local businesses generate millions in revenue. Each episode offers actionable insights and high-value tips—typically reserved for clients paying tens of thousands of pounds. Whether you own a small shop or manage a local service business, these concise, bi-weekly episodes are your gateway to boosting business performance. Hit follow and subscribe to never miss out on ways to elevate your local business.

  1. 1 DAY AGO

    Run Your Business Like Donald Trump: Bold Tactics for Winning Big

    Love him or loathe him, Donald Trump’s communication style is impossible to ignore. Behind the polarizing headlines lies a masterclass in persuasion and strategy that can be adapted to grow any local business. In this episode, we’ll break down Trump’s bold and unapologetic playbook to uncover actionable strategies you can apply—without the politics—to dominate your market, inspire loyalty, and capture attention. Here’s what we cover: Clear and Simple Messaging: Create memorable slogans, use jargon-free language, and reinforce your brand through repetition. Emotional Appeal: Tap into your audience’s emotions by addressing their pain points and desires. Boldness and Confidence: Showcase unwavering belief in your product or service to build trust and authority. Leveraging Curiosity (Without the Drama): Use intriguing campaigns and curiosity-driven headlines to spark interest and drive engagement. Storytelling and Relatability: Share authentic stories about your business and customers to foster deeper connections. Targeting Your Core Audience: Focus on what matters most to your ideal customers, tailoring your messaging for maximum impact. Repetition and Consistency: Keep your message consistent across all platforms to build brand recognition. Mastering Social Media: Engage directly with your audience using platforms like Instagram, Facebook, and TikTok. This episode is packed with practical examples and bold tactics you can use to transform your local business into a market leader. From crafting emotional, relatable messaging to using social media effectively, these strategies will help you capture attention and win big in your industry. 🎙 Don’t miss this episode—subscribe for more tips on marketing strategies that work! Have feedback or success stories to share? Leave a review or connect with us online! Keywords: Donald Trump marketing tactics, local business marketing, bold business strategies, communication strategies for small businesses, emotional marketing, storytelling in business, local SEO tips, social media marketing for small businesses, brand consistency tips, curiosity-driven marketing campaigns. --- For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact: Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    24 min

  2. FEB 15

    The Journey of a Keyword: Promoting and Tracking (Part 3)

    Your new web-page is live—what’s next? In this episode, Adam and Josh reveal three essential steps to turn your page into an SEO powerhouse: 1️⃣ Boost its authority with strategic internal links. 2️⃣ Promote like a pro through social media, backlinks, and more. 3️⃣ Track performance and optimise to keep improving. Whether you’re targeting “Loft Conversions Mayfair” or any other keyword, these simple yet impactful strategies will help your page climb the rankings and drive real results. Join us to learn how to make your SEO work smarter for your business! Keywords: keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings. --- Resources: Moz Semrush Ahrefs --- For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact: Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠ Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

    9 min

  3. FEB 8

    DIY Website Builders – Are They Worth It?

    🚀 Thinking about building your own business website with Wix, Squarespace, Webflow, or GoDaddy's website builder? It sounds like a cost-effective, hassle-free solution—but is it the right choice for your business? In this episode, Adam and Josh dive deep into the world of DIY website builders, breaking down their real-world advantages and limitations. While these platforms promise an easy setup, stunning designs, and affordability, the reality might not be as straightforward. 🔹 Wix – Simple but at a cost Easy drag-and-drop design and beginner-friendly interface BUT: Limited scalability, bloated code, and weak SEO performance 🔹 Squarespace – Beautiful templates, but is it flexible enough? Great for brands prioritizing aesthetics BUT: Higher costs, limited customization, and SEO restrictions 🔹 Webflow – Advanced design control for those who dare Perfect for those wanting a designer’s touch without code BUT: Steep learning curve and pricier than most DIY builders 🔹 Weebly, GoDaddy, WordPress.com, Zyro – Ranked & Reviewed We highlight the best and worst options for small businesses, startups, and eCommerce brands 🔹 Why DIY builders struggle with SEO How built-in SEO tools aren’t enough for ranking on Google The truth about site speed, customization, and growth limitations 🔹 Should you invest in a professionally built website instead? When a DIY website might be a good starting point Why a professionally designed site often pays for itself in the long run 💡 Whether you're a small business owner, startup founder, freelancer, or entrepreneur, this episode will give you the honest pros and cons so you can decide whether a DIY website builder or a custom-built website is the best path for your business growth. -- 📩 Exclusive Offer: Get 20% OFF Website Design & SEO services! Quote 'PODCAST20' and contact: 📌 Adam (Website Design): hello@websitedesigners.london | www.websitedesigners.london 📌 Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com 🎙️ Listen now to avoid costly website mistakes & make the right choice for your business! Wix vs Squarespace for business, best website builders for SEO, DIY website builder comparison, Webflow vs WordPress, small business website platforms, Weebly vs Wix, eCommerce website builders 2024, SEO for DIY websites, professional website vs DIY, best website platform for local businesses, digital marketing tips for small businesses.

    13 min

  4. FEB 1

    The Journey of a Keyword: From Tracking to Optimisation (Part 2)

    Welcome back to Part 2 of The Journey of a Keyword, where we uncover the steps to turn a keyword into a traffic-driving powerhouse. In this second episode of the series, we’re diving into Step 2: Setting Up Keyword Tracking and Step 3: Creating and Optimising the Page. Here’s what you’ll learn in this action-packed episode: Tracking keywords is the foundation of any successful SEO strategy. Without it, you’re operating in the dark. Learn how to: Choose the right keyword tracking tools like Moz, Semrush, Ahrefs, or AccuRanker. Set up tracking for keywords like “Loft Conversions Mayfair” to monitor their performance. Analyze essential metrics like rankings and trends to make data-driven decisions. Targeting a keyword isn’t enough—you need a perfectly crafted page to match. We’ll guide you through: Writing an SEO-friendly page title and meta description that boosts click-through rates. Structuring your content with header tags (H1, H2, etc.) to enhance readability and SEO. Crafting engaging, optimized content that balances value with keyword placement. Adding images with descriptive alt text, internal links to related services, and external links to credible resources. Including strong calls to action that drive inquiries and conversions. Whether you’re launching a brand-new keyword or improving an existing one, this episode gives you the tools and insights to create a page that stands out on Google and resonates with your audience. 🎙 Don’t miss out—subscribe for more episodes on building a winning SEO strategy. Got questions or feedback? Leave a review or reach out—we’d love to hear from you! keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings. -- For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact: Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

    24 min

  5. JAN 25

    The Journey of a Keyword: From Selection to Ranking on Page 1 of Google (Part 1)

    Imagine searching for “YOUR KEYWORD” on Google and seeing your competitors dominate the top spots. Ever wonder how they got there? It’s not magic—it’s SEO. In this episode, Adam and Josh take you on a journey, following a single keyword from idea to first-page ranking. You’ll learn how to: 1️⃣ Choose the right target keyword aligned with your business goals. 2️⃣ Research variations and analyse search volume for maximum impact. 3️⃣ Turn a simple keyword into a powerful traffic and sales generator. If you’ve ever felt like SEO is a mystery, this is your roadmap to clarity and success. Tune in to start transforming your local business with smart, actionable SEO strategies! -- Keywords: keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings --- For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact: Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠ Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

    16 min

  6. JAN 18

    How To Use ChatGPT For Local Business

    This episode explores how ChatGPT can transform local business marketing by saving time, cutting costs, and enhancing communication. Hosts Adam and Josh highlight five practical uses: creating social media content, writing emails, handling customer service, boosting SEO, and promoting events. They share tips like being specific with prompts, editing for personalisation, and reflecting local culture. A real-life example features a coffee shop using ChatGPT for Instagram posts, newsletters, and blog content, showcasing its potential to streamline operations and free up time. Listeners are encouraged to try ChatGPT and access resources for getting started. --- For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact: Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠ Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

    24 min

  7. JAN 11

    The 2025 Digital Marketing Trends That Will Transform Your Local Business

    Ready to take your local business to the next level in 2025? The digital marketing landscape is evolving faster than ever, and the strategies that worked yesterday may not cut it tomorrow. In this episode, we’ll unpack the top trends shaping the future of local business marketing and give you actionable tips to stay ahead of the curve. Here’s what you’ll learn: Live Social Media Shopping Imagine turning casual viewers into instant customers during live streams on Instagram, Facebook, or TikTok. We’ll break down why live shopping is a must-have strategy for local businesses, how to drive engagement and impulse purchases, and tips for scheduling and promoting your live sessions effectively. AI in Content Creation Save time and connect with your audience like never before with AI-powered content tools. From blogs and social posts to video production and even virtual influencers, AI is revolutionizing how businesses communicate. We’ll share how to use AI tools to personalize content, boost relevance, and even streamline customer service with AI-driven chatbots. “Interest-Driven” Social Media Algorithms Social platforms like TikTok are reshaping how content is discovered, prioritizing user interests over followers. We’ll show you how this levels the playing field for small businesses, how to create content that resonates with niche audiences, and how to use hashtags and trends to maximize your reach. These trends aren’t just industry buzzwords; they’re powerful opportunities to grow your business, reach new customers, and boost sales. Whether you’re a seasoned entrepreneur or just starting out, this episode is packed with practical tips and insights to help you stay competitive in 2025. 🎙 Subscribe now to stay updated on the latest strategies for local business success! Have a question or success story to share? We’d love to hear from you—leave a review or reach out today! 2025 digital marketing trends, local business marketing tips, live social media shopping, AI content marketing, social media algorithms 2025, small business growth strategies, future of marketing, digital marketing podcast, local business SEO, TikTok marketing for small businesses, AI-driven content tools, social media tips for businesses. --- For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact: Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

    19 min

  8. JAN 4

    How to Make Your Website AI-Ready and Dominate Local Search

    Josh and Adam wrap up their four-part series on ranking in AI-powered search results with a focus on making your website AI-friendly. As AI tools like ChatGPT gain momentum, ensuring your website is optimised for these platforms is crucial for local businesses. Key takeaways: Optimise for Mobile: Ensure your website is responsive, fast, and user-friendly across all devices, as mobile accessibility is essential for AI crawling and ranking. Keep Information Consistent: Update your business details (name, address, phone number) across your website, directories, and online profiles to avoid confusion and improve AI recognition. Implement Schema Markup: Use structured data to help AI understand your business information, such as services, hours, and location. Tools like schema.org can simplify this process. This episode provides actionable advice to improve your website’s AI compatibility, boosting your visibility in ChatGPT and other AI-driven searches. Don’t miss this conclusion to an insightful series! --- For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact: Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

    11 min
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Join us on 'Marketing Podcast for Local Businesses' where our hosts, with 23 years of combined experience, reveal the marketing secrets that have helped hundreds of local businesses generate millions in revenue. Each episode offers actionable insights and high-value tips—typically reserved for clients paying tens of thousands of pounds. Whether you own a small shop or manage a local service business, these concise, bi-weekly episodes are your gateway to boosting business performance. Hit follow and subscribe to never miss out on ways to elevate your local business.

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