The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry's ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly-all within your 20-minute commute to work.
Owning Your Audience: Why First-Party Data Should be First on Your List
When you know your audience deeply, good things happen. You can create more personalized content, which helps build brand trust. You can more easily turn leads into customers. And (here’s the best part), you boost your bottom line. But how exactly do you better understand your audience? The answer is simple: first-party data. In this episode, we’ll dive into the benefits of first-party data — and highlight the differences between first-, second-, and third-party data.
Tools of the Trade: Atenga Insights
As the marketing industry experiences its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today’s marketing landscape, and the tools at our disposal, we present our Tools of the Trade series. In this episode, we sit down with Per Sjofors, Founder of Atenga Insights – a data-driven, predictive pricing service that combines market research with AI-enabled analysis to determine the prices customers are willing to
Lead Nurturing: How to Expedite the Buyer's Journey
Would you ever ask someone to marry you on the first date? Probably not. Like most romantic relationships, buyers typically need some nurturing before they’re ready to make a purchase. For marketers, the process of lead nurturing means delivering relevant information to a target consumer at each stage of their buyer journey – and when successful, expediting their path to a purchase decision. In this episode, we’ll discuss the process of lead nurturing, common tactics, the power of optimization and mor
Meet the Marketer: Jackson Jeyanayagam, Clorox
In this episode, we sit down with Jackson Jeyanayagam, VP and GM of the Nutranext Direct-to-Consumer business at The Clorox Company. As a seasoned brand marketer, Jackson has held a variety of positions during his illustrious 20-year career, including time on the agency side, as well as in-house at Chipotle, Boxed, and now The Clorox Company. In his current role, Jackson is using his vast experience to help grow Nutranext’s direct-to-consumer business within the fast-growing health and wellness category.
Industry Mix: Influencers
It’s no secret, the marketing industry is always changing. To highlight some of the changes and issues we see on the horizon, we present our Industry Mix episode series – where we challenge marketers to look and think about the road ahead. In this episode, Reid explores the concept of influencers, the difference between micro-influencers and macro-influencers, and how he thinks the landscape will change in the near future.
Meet the Marketer: Ben Widseth, Green Flash Brewing Co.
In this episode, we sit down with Ben Widseth, VP of Marketing at Green Flash Brewing Co. – a trailblazing craft brewery, headquartered in San Diego, CA. Ben holds both agency and in-house experience - working on Ford, Kellogg’s and McDonald’s agency accounts, and brand-side for Ally Financial and Anheuser Busch. Now with Green Flash, Ben is focused on keeping craft beer fans thirsty for more, as their brand continues to innovate their offerings, alongside a renowned lineup of long-time favorites.
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Relevant Topics & Efficient
Not dry, like other marketing podcasts out there. And not long. Perfect commute podcast to keep up on the more meaty topics in the marketing space.
The brand marketer’s playground
If you’re a brand marketer, then this is your show. The team at RDI breaks down an increasingly complex marketing landscape in an elevated, yet digestible fashion.