The Menu as a Story: Words, Layout, and Guest Perception

Menus are more than just lists of options—they’re storytelling tools that shape how guests perceive their dining experience. From the choice of words to the layout and even the fonts used, menus can subtly guide decisions, evoke emotions, and set the tone for what’s to come. In this episode, we’ll explore how businesses can craft menus that align with their brand, engage their guests, and enhance the overall experience.

We’ll begin with the business perspective, diving into the psychology of menu design and the power of language. Then, we’ll step into the guest’s shoes to explore how a menu feels to someone experiencing it for the first time. Finally, we’ll wrap up with a practical takeaway on how to tell better stories—on menus and beyond.