The Metaverse and Marketing: What to Expect

The Metaverse has become a topic you cannot escape from. Is this really a transformative event which will impact how the internet is used forever? The short answer is yes. This metamorphosis ushers in a new era of internet; web 3.0. We are witnessing the emergence of an internet where people experience cultivated content from within. Marketer, content creator, or business, the question remains the same. How does this affect me and what should I do moving forward?     

In this week's Digital Marketing Monday Devin Littlefield will go down the rabbit hole to explore what is heading our way from a marketing and business standpoint. The Metaverse will play a pivotal role in multichannel marketing and offer marketers deeper insight into an individual's interests. Identity will play a role in the virtual world, but it will also grant marketers more data points revealing deeper interests of an individual and allow for better targeting for campaigns. Companies are quickly investing time and funds into exploring the Metaverse in fear of missing the next big thing. Whether you are a B2B or B2C business, you need to understand the impact this will have on marketing, sales, and customer relations. While there is much speculation one thing is for sure: great opportunities lie ahead. Watch the episode to learn what to expect in the near future!

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