The Modern Consultant Marc Aarons

Traffic source of $100k in 3 days case study I mentioned on the last podcast episode was paid advertising.

But when someone reference paid advertising, most people think of Meta or Google PPC ads.

Then leads acquired through those channels are nurtured using email sequences.

Instead, we spend $50k of advertising budget on acquiring email lists.

Result?

Less competition = Low Cost per lead = Higher Profits.

We used the following 3 untapped email sources to acquire leads with CPL of $1 on avg. to get to $100k in 3 days:

1. Buying an entire Email List
2. Running ads in the email newsletter
3. Cross-Promotion of email lists

Want to know more?

Key points I covered:

Architecting a Growth System: I delve into the meticulous process of architecting a growth system for businesses, focusing on creating automatic sales, offers, and audience generation to drive ROI and impact for my clients.

Paid Advertising Strategies: This episode reveals compelling insights into leveraging untapped sources for acquiring leads at a low cost with high return on investment, steering clear of traditional paid advertising channels.

Strategic Sales and Offer Systems: I discuss the significance of comprehensive sales and offer systems, emphasizing the value of creating entry offers and leveraging order bumps and one-time offers to increase average order value and achieve early profitability.

Impact-driven Business Model: I emphasized the importance of creating offers designed to change lives and generate a return on investment along with a return on student impact, ultimately delivering rewards to businesses that they can be proud of.

Last week, I spoke about two clients. In January, both did $100K. Client A did it in 3 weeks and Client B did it 3 days. The fascinating part? Client B, did less work - no webinars or sales calls, and it took less time.

That said, I went on to share how Client B did $50K the week after they did $100K. However, that $50K came from doing more work. Like, A LOT more - 2 live webinar/workshops, more emails, and more follow-up.

Naturally, that was a bummer, because by doing more, they hoped to make more.

As a result, they thought about saying no to doing webinars ever again in the future.

And that's when I spoke about The Circle of Choice - a tool for making better executive decisions.

If you're curious about why I spoke him out of NEVER doing live webinars again in the future and how I did it with the Circle of Choice, then this episode is for you.

And if you're a nerd about personal growth, then you'll especially love this one.

Key Points:

1. Architecting Growth: Marc introduces the concept of the ""circle of choice,"" a powerful executive decision-making tool aimed at steering your business towards success.

2. Decision-Making Dynamics: The discussion offers valuable insights into how our thoughts, feelings, and actions influence the outcomes we experience.

3. Goal Oriented Strategies: Real-world examples and scenarios are explored, illustrating how deliberate decision-making aligns with specific goals and can pave the way for increased success, profitability, and impact.

4. Self-Leadership and Empowerment: The concept of the ""circle of choice"" extends beyond decision-making, encompassing self-leadership and visionary behavior change, empowering individuals to leverage their abilities and create tangible impact.

Back in October, one of my clients did $100K in a week. In this episode, I talk about the upgrades to the campaign that brought in $100K in 3 days.

The biggest difference?

No sales calls. No webinars.

$100K in 3 days from emails, sales page, and text messages.

There's a lot more to it like changes to the offer, including price points, and product improvements but one of the best parts was this:

Multiple sales for the $10,000 price tier without having to hop on a call or webinar.

This makes it way more scalable.

Lots to cover.

Imagine...

- You joined the Navy...but you didn't know how to swim?
- Your Mom told you to "find a man"...so you went to the grocery store and picked up your husband.
- You wanted to get better at cooking...so you decided to learn from a Presidential chef.

All of this is true, and then some, of Nicole Schwegmann, 20-year Navy Veteran, who, has done it all from driving warships to being the lead media correspondent for the entire U.S. Navy.

This, is a podcast unlike any other.

We talk about it all: overcoming fears, taking bold actions, her career switch, sacrifice for nation, and much, much more.

She will retire from active duty service in March 2024 and next, she'll be entering the world of entertainment - a lifelong dream. If you've ever wondered about how to turn adversity into the adventure of a lifetime, then, you're in for quite the ride today.

Here's what we cover:

1. Overcoming Challenges: Nicole's journey from the Navy to Hollywood was shaped by overcoming personal fears and cultural influences. Her resilience and determination serve as valuable lessons for navigating through life's obstacles and pursuing one's goals.

2. Defining Success: Nicole emphasizes the importance of personal fulfillment and enjoyment in one's career, rather than simply achieving conventional success. Her perspective highlights the value of aligning one's professional pursuits with their true passions and values.

3. Taking Tangible Steps: Nicole's advice on taking concrete actions, such as enrolling in classes, writing scripts, and networking, demonstrates the significance of commitment and preparation in pursuing one's ambitions.

4. Self-Discovery and Personal Growth: Nicole's journey of continuous learning and self-improvement, from culinary school to screenwriting, underscores the importance of investing in personal development and seizing opportunities for growth.

5. Transitioning Into Civilian Life: As a veteran, Nicole shares insights into the challenges of transitioning from military culture to civilian life, emphasizing the importance of seeking guidance and mental preparation for life beyond military service.

To recap 2023, let me take you behind the scene of the Modern Consultant Podcast:
- 3160 listeners.
- 38,829 downloads.
- 41 Episodes.

That's quantitative perspective. From qualitative perspective:
- Reconnected with my collegues, friends, past clients and got them to share bunch of secrets.
- Had an honor of talking to modern consultants behind $100k to $100B contracts.
- Explored almost every topic ranging from marketing, sales, business growth, sleep, AI, and much more.

Key Points Covered in this episode:

1. Revenue Contribution: The podcast significantly contributed to a 5 figure contract in 2023, with potential for a 6 figure contract in 2024. Listeners turned into clients after engaging with long-form episodes, demonstrating the podcast's role in generating revenue.

2. Audience Engagement: The podcast garnered around 38,829 downloads from 3160 listeners in 2023. Despite relatively small numbers, Marc emphasizes the meaningful connections and the opportunity to reconnect with business contacts and friends, highlighting the importance of a loyal and engaged audience.

3. Integrating the Podcast into Sales: Marc delves into how the podcast fits into the sales process, particularly in the middle and bottom of the funnel. Long-form conversations allow potential clients to align with the host's values, understand his strategic problem-solving approach, and gauge his expertise, all of which can influence their decision to engage in a service contract.

4. Strategic Partnerships and Intimacy: The podcast has been instrumental in creating deep connections with potential strategic and referral partners. Marc emphasizes that podcasting is a powerful tool for building intimacy and trust within the business community.

Have you ever wondered what it takes to be recognized as a leading voice in leadership? That's something that Bhushan Sethi, our guest on today’s Modern Consultant podcast knows quite a bit about.

That's because he's ranked #81 on the '2023 Power List of the top 200 biggest voices in Leadership'. As a partner at PwC he has led high performance teams at Fortune 500s to even greater levels of success.

One of my favorite quotes? "Transformation isn’t just about change; it’s about evolving the core of your business". And that's just a taste of so much more.

Topics We Cover:
1. The importance of responsible AI, emphasizing the need for diverse datasets and diverse developers for ethical and impactful AI applications.

2. Addressing societal issues such as racism and classism while navigating the challenges posed by the pandemic and geopolitical tensions.

3. Business leadership, ethics, and the intersection of AI with ESG (Environmental, Social, and Governance) considerations.

4. Insights into the significance of understanding clients, reinventing business models, and aligning profit-making with positive environmental and societal impact.

5. Relatable personal anecdotes, including Bhushan's experience as an immigrant and his approach to teaching leadership to his children.

References and Links:
https://twitter.com/bhushansethi1
https://www.linkedin.com/in/bhushansethi