169 episodes

At 'The Most Hated F-Word Podcast,' we discuss money stories through relatable conversations with everyday people, academics, artists, and authors. Find joy in your unique money story as we explore human relationships with money, shaping evolving stories of happiness and wealth together.

The Most Hated F-Word Shaun Maslyk

    • Education
    • 4.8 • 19 Ratings

At 'The Most Hated F-Word Podcast,' we discuss money stories through relatable conversations with everyday people, academics, artists, and authors. Find joy in your unique money story as we explore human relationships with money, shaping evolving stories of happiness and wealth together.

    Inner Wealth: The Psychology of Financial Stability With Dr. Moira Somers

    Inner Wealth: The Psychology of Financial Stability With Dr. Moira Somers

    With Dr. Moira Somers | Psychologist | Family Wealth Consultant | Author |


    In this insightful conversation, Dr. Moira Somers offers insights on how to enhance our financial stability. She discusses the intricate relationship between money and health, stressing the significance of financial well-being and its impact on our overall health. Dr. Somers emphasizes the need for a paradigm shift in the financial services sector, advocating for a more empathetic and supportive approach. She highlights the pivotal role of self-reflection and social support in achieving financial stability and sheds light on how our personality traits and self-belief influence our financial decisions. Dr. Somers brings such a calming yet thought-provoking tone to the conversation. Every time I speak with her, I find myself thinking deeply about whichever topic we discuss, and I hope you feel the same after listening to this conversation.


    Financial stability is crucial for overall well-being and can have a significant impact on health.

    Financial advisors play a key role in helping clients achieve stability by understanding their unique circumstances and building on their existing financial skills.

    Both financial advisors and clients need to take a good look at themselves and have confidence in their abilities to make smart money choices.

    Stress can significantly impact financial decision-making.

    Practicing self-care and seeking support are important strategies for managing financial stress.

    Financial advisors play a vital role in helping individuals achieve financial wellness.

    There is a strong connection between mental health and financial wellness.


    01:33 The Relationship Between Money and Health

    03:03 The Impact of Money on Well-Being

    08:32 The Goal of Financial Stability

    14:08 Building Financial Stability

    20:11 The Impact of Financial Stability on Individuals

    23:08 The Need for Self-Reflection

    31:04 The Importance of Self-Efficacy

    37:49 The Power of Social Support

    43:30 Moving Beyond Stability to Thriving

    50:30 The Importance of Financial Wellness


    Dr. Moira Somer's Website: CLICK HERE

    Dr. Moira Somer's Book: CLICK HERE

    • 48 min
    What Is Your Money Really For? With Bruce Sellery

    What Is Your Money Really For? With Bruce Sellery


    Bruce Sellery discusses his background in financial journalism and his transition to becoming the CEO of Credit Canada. He shares insights from his interviews with high-profile individuals and the impact of their stories. Bruce also reflects on his personal experience with money and the importance of creating a context for financial decisions. He emphasizes the need for a shift from financial literacy to financial coaching, focusing on the root causes of debt and holding individuals accountable for their financial well-being. Bruce discusses the importance of uncovering hidden values and moving from past-based to future-based conversations in financial planning. He highlights the Credit Canada Gold program, which focuses on accountability and coaching to help individuals achieve their financial goals. Bruce emphasizes the need for a judgment-free environment and coaching based on the client's desires. He also discusses the importance of being relentless in pursuing client goals and having tough conversations when necessary. Bruce shares his excitement for the expansion of financial coaching programs and concludes with the key theme of creating a life worth living using money as a tool.

    • 56 min
    Current vs. Future Self: Bridging the Money Disconnect and Finding Peace With Hal Hershfield

    Current vs. Future Self: Bridging the Money Disconnect and Finding Peace With Hal Hershfield

    With Dr. Hal Hershfield | Professor | Author |


    In this conversation, Hal Hershfield discusses the concept of future selves and the challenges of balancing future orientation with embracing the present. He explores the importance of creating emotional connections with our future selves and shares research on how to motivate future-oriented decisions. The conversation also touches on the significance of endings and how they can impact motivation. Finally, Hershfield discusses the decision-making process around end-of-life and retirement, highlighting the need for thoughtful planning and meaningful transitions.

    Shaun and Hershfield discuss the importance of transition (like retirement) and the importance of maintaining identity and happiness during transitional phases of life. They explore the factors that predict a successful transition and how individuals can implement strategies to ensure a positive experience. They also discuss the relationship between changing selves and identity, and how understanding this connection can impact one's approach to retirement. Ultimately, they emphasize the key to a happy and healthy relationship with money: using it as a tool to fund contentment and finding joy in both the present and future.


    Hal Hershfield is a Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA’s Anderson School of Management and holds the UCLA Anderson Board of Advisors Term Chair in Management.

    His research, which sits at the intersection of psychology and economics, examines the ways we can improve our long-term decisions. He earned his PhD in psychology from Stanford University.

    Hershfield publishes in top academic journals and also contributes op-eds to the New York Times, Harvard Business Review, the Wall Street Journal, and other outlets.


    Balancing future orientation with embracing the present can lead to a more meaningful and satisfying life.

    Creating emotional connections with our future selves can help motivate future-oriented decisions.

    Endings can evoke mixed emotions, but they can also provide opportunities for growth and new beginnings.

    Maintaining a sense of identity and happiness in retirement is crucial, and individuals who have interests and strong social connections tend to thrive.

    Understanding the relationship between changing selves and identity can help individuals navigate transitions more effectively.

    Writing letters to future selves can provide valuable insights and guidance for living a happy and healthy life.

    Balancing living in the present with planning for the future is essential, as both contribute to overall well-being.


    Dr. Hal Hershfield Website: CLICK HERE

    Your Future Self: How to Make Tomorrow Better Today by Hal Hershfield: CLICK HERE

    • 49 min
    Beyond Money: Embracing Life's Magic and Simple Joys With Dr. Rasure

    Beyond Money: Embracing Life's Magic and Simple Joys With Dr. Rasure

    Dr. Erika Rasure | Educator | Researcher | Holistic Financial Wellness |


    In this conversation, Dr. Erika Rasure and Shaun Maslyk discuss the human experience of money and the importance of storytelling in understanding our money stories. Dr. Rasure shares her journey from aspiring estate lawyer to a personal financial planner, driven by her desire to help people with their money. They explore the role of compassion in financial conversations and the need to take the shame out of money. They also discuss the power of self-discovery and the importance of trusting oneself in making financial decisions. The conversation emphasizes the need to slow down, lean into discomfort, and let go of perfectionism to find peace and contentment in our relationship with money. Dr. Rasure explores the importance of finding 'home' within ourselves and the power of sharing our stories. The conversation concludes with a theme of not losing sight of the magic in life and the importance of finding joy in the little things.


    Dr. Erika Rasure is an internationally recognized leader, educator, and researcher in holistic financial wellness. For almost two decades, she has practiced financial therapy and coaching. Among her achievements is helping to create National Financial Practice Week, which she is co-founder as Chief Financial Wellness Advisor at Beyond Finance. Dr. Rasure also serves as Chair of the Research Board for the Financial Therapy Clinical Institute. Additionally, she is a member of the Financial Review Boards for Investopedia, The Balance, VeryWell Family, and VeryWell Parents. Her insight and interviews have been featured in several prestigious national outlets, such as Barron’s, CNN, Forbes, Fox Business, Marketwatch, NBC News Now, USA Today, and Yahoo! She is a Certified Deep Transformational Coach and holds a PhD in Personal Financial Planning from Kansas State University.


    Money stories are a fundamental part of being human and can emotionally connect us.

    Compassion is crucial in financial conversations and can lead to clarity and transformation.

    Taking the shame out of money is essential for gaining clarity and making progress.

    Self-discovery is a powerful tool for understanding our relationship with money and finding peace.

    Trusting ourselves and seeking internal validation are key to making financial decisions aligned with our values.

    Sharing our stories with kindness and compassion helps us feel more connected and whole.

    Don't stop believing in the magic of life and find joy in the little things.


    Dr. Rasure's LinkedIn: CLICK HERE

    • 1 hr 2 min
    Finding Flow: Your Path to More Money Joy With Dr. Hutchison

    Finding Flow: Your Path to More Money Joy With Dr. Hutchison

    With Dr. Jordan Hutchison | VP of Technology | Financial Planning & Behavioral Finance Adjunct Professor | Podcast Host |


    Dr. Jordan Hutchison, a leading figure in financial technology and planning, serves as the Vice President of Technology at RFG Advisory and an adjunct professor at Kaplans College for Financial Planning. With a wealth of experience, numerous certifications, and advanced degrees, Jordan focuses on pushing RFG to the forefront of wealth technology. He collaborates with advisors to integrate cutting-edge solutions, cultivate relationships with industry leaders, and innovate strategies that elevate both client and advisor experiences. Jordan also hosts the RFG Disruption Blueprint podcast's monthly feature, Game Film with Dr. J, where he explores topics at the intersection of technology, education, and innovation in the financial industry.

    Why You Should Listen:

    Dr. Hutchison as he explores the question "What Makes Life Worth Living?" through the lens of financial planning. Dr. Hutchinson discusses the concept of flow and its integration into financial planning. Flow is a state of deep absorption that is intrinsically motivating, has clear goals, and provides immediate feedback. It is a unique and fulfilling experience found in various aspects of life, including work and personal activities. Understanding flow can help individuals navigate life transitions and find fulfillment. Integrating flow into financial planning involves having conversations about what makes life worth living and identifying activities that bring engagement and enjoyment. Flow can enhance overall well-being and contribute to a meaningful and fulfilling life. The conversation explores the concept of flow and its impact on well-being, relationships, and financial decisions. It emphasizes the importance of finding flow in various aspects of life and being purposeful in creating opportunities for flow. The chapters cover topics such as the impact of flow on well-being, the power of play and simple pleasures, the spillover effect of flow, flow in work and relationships, flow in group engagement, and understanding the rhythm of life.


    Flow is not just a pleasant experience, but it also has a positive impact on wellbeing and happiness.

    Play and simple pleasures can be sources of flow and happiness.

    Flow can have a spillover effect, leading to more energy and vigor in other areas of life.

    Finding flow in work and relationships can enhance fulfillment and happiness.

    Group engagement can create flow experiences.

    Being purposeful and intentional in creating opportunities for flow is important.

    Understanding the rhythm of life and balancing saving and experiencing life's pleasures is crucial for a happy and healthy relationship with money.

    Using financial resources to address the fundamental question, "What makes life worth living?"


    Jordan's LinkedIn: Click Here

    RFG Advisory: Click Here

    • 1 hr 4 min
    Why Emotional Wealth Leads to Financial Well-Being With Dr. Goren

    Why Emotional Wealth Leads to Financial Well-Being With Dr. Goren

    Dr. Matt Goren CFP® | PVP - Financial Planning Education |


    Dr. Matt J. Goren, CFP® has created educational programs and taught courses on topics ranging from the psychology of personal finance to investing, global financial planning, cultural psychology, and statistics. As CeriFi's Product Vice President - Financial Planning Education, he oversees educational program development and administration, including the popular Dalton Education and Dalton Review programs for students pursuing the CFP® designation. Formerly, he served as Director of Knowledge for Practice at CFP Board. His past affiliations include The American College of Financial Services, UC Berkeley, and The University of Georgia. Matt lives in Chicago and is a regular world traveler, hiker, and news junky.


    In this conversation, Dr. Matt Goren discusses the role of emotions in decision-making and how they can be used as tools to make better financial decisions. He emphasizes the importance of listening to both negative and positive emotions and using them to guide financial choices. Matt also explores biases such as the anchoring bias, status quo bias, overconfidence bias, and the Dunning-Kruger effect. He suggests strategies for managing these biases, including providing relevant anchors, segmenting accounts, and creating controlled environments for testing investment strategies. Overall, the conversation highlights the need to understand and work with our emotions to achieve financial well-being. The conversation explores the shift towards psychology in financial planning and the declining importance of technical skills. It highlights the simplification of technical aspects in finance and the need for financial planners to focus on the human element. The blurring of roles in financial planning is discussed, as well as the evolution of financial planning education. The integration of subjective and objective thinking is emphasized, along with the importance of emotional skills in financial planning.


    Emotions are a tool that can be used to make better financial decisions.

    Listening to negative emotions can provide valuable information and help avoid destructive decisions.

    Positive emotions can also guide financial choices, but it's important to be aware of their potential pitfalls.

    Technical skills in financial planning are becoming less important due to advancements in technology.

    Simplification of technical aspects in finance, such as budgeting and insurance products, is making financial planning more accessible.

    Financial planners must focus on the human element and develop coaching and counselling skills.

    The future of financial planning involves a blending of roles, with all planners needing to be coaches and therapists to some extent.

    Financial planning education is evolving to include more content on emotions and communication.

    Meeting clients where they're at and recognizing their individual needs is crucial in financial planning.

    The integration of subjective and objective thinking is essential in the field of financial planning.


    Dalton Education


    Dr. Matt Goren Linkedin: CLICK HERE

    • 1 hr 4 min

Customer Reviews

4.8 out of 5
19 Ratings

19 Ratings

Savyshopaholic ,

Loving these conversations!!

These conversations are so important. The way you discuss money topics with compassionate and empathy is refreshing. You also create the space for nuance which is so hard to find when discussing money and wealth. Thank you for your advocacy in promoting financial well-being!

Ashley Quamme ,

A gift to the financial industry

Shaun’s show is truly a gift. The content is necessary for anyone looking to improve their relationship with money or professionals who help clients with their financial health. 🤩

elkifu ,

wonderful content and host!

cant miss hearing this 🌟🌟🌟🌟🌟

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