The Move

Unlock Health
  • 5.0 (7)
  • MARKETING
  • UPDATED WEEKLY

As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful. So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?  Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.

  1. MAR 18

    The Move in Mental Health Marketing: Breaking Stigma & Saving Lives with Lindsey Meyers

    In this episode of 'The Move,' host Larry Williams engages in a compelling conversation with Lindsey Meyers from Avera Health. They discuss the critical issue of suicide prevention and the rapid decision-making that can lead to suicide. Lindsey delves into Avera's proactive strategies, including their impactful 'Ask the Question' campaign, which encourages the public to directly ask their loved ones about suicidal thoughts. She shares her extensive experience in communications and behavioral health marketing, highlighting the collaborative efforts within Avera to tackle mental health challenges. The episode emphasizes the importance of storytelling, social media, and community partnerships in breaking the stigma around mental health and improving access to services. Lindsey also touches on the future of mental health marketing, including the role of artificial intelligence and workforce development in rural areas. A must-listen for those interested in the intersection of healthcare, marketing, and mental health advocacy.   00:00 Introduction to Suicide Prevention 01:17 The Role of Healthcare Systems in Mental Health 01:34 Meet Lindsey Meyers from Avera Health 02:52 Lindsey's Journey in Behavioral Health Marketing 05:34 Avera's Proactive Approach to Mental Health 09:59 Impact of COVID-19 on Mental Health Services 12:19 Ask the Question Campaign 17:53 Communication Challenges in Mental Health 25:27 Storytelling and Social Media in Healthcare 31:19 Future Trends in Mental Health Marketing 33:18 Avera Health's Future Goals 35:23 Conclusion and Contact Information Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min
  2. The Move in Building a Professional Network with Joy Sutton

    12/18/2024

    The Move in Building a Professional Network with Joy Sutton

    In this episode, Larry Williams speaks with Joy Sutton, VP of Brand and Communications at American Addiction Centers. Joy shares her insightful perspective on networking, emphasizing the importance of forming genuine relationships, embracing life changes, and listening thoughtfully. She recounts her career journey from TV reporting to healthcare marketing, and offers actionable advice on how to build impactful connections. Key takeaways include focusing on relationships over transactions, staying open to new opportunities, and remembering personal details to establish trust. Joy also discusses her dynamic roles in the Black and Missing Foundation and her podcasting endeavors, highlighting the profound influence of authentic networking on career growth and personal fulfillment. 00:00 Introduction and Personal Insights 01:27 The Power of Networking 03:21 Meet Joy Sutton 04:43 Joy's Career Journey 08:00 Embracing Change and Overcoming Fear 12:01 Building Authentic Relationships 18:00 Listening and Seizing Opportunities 26:02 Building Genuine Relationships 26:49 The Power of Positive Interactions 28:25 Staying Connected Authentically 32:13 Networking Within Your Organization 33:34 Avoiding Common Networking Mistakes 39:42 Embracing Change and Opportunities 40:37 Reflecting on Past Advice 45:11 Joy Sutton's Current Projects 47:11 Key Takeaways and Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

    49 min
  3. The Move in Marrying Marketing Execution with Operational Intelligence with Kristen Cover

    12/10/2024

    The Move in Marrying Marketing Execution with Operational Intelligence with Kristen Cover

    In this episode of 'The Move,' host Larry Williams interviews Kristen Cover, the Associate Vice President of Business Development and Marketing at Dell Children's Health Plan. Kristen shares her unique perspective on the importance of aligning marketing promises with operational realities, shaped by her professional journey and personal experiences as a parent of a medically complex child. She emphasizes operational intelligence, which involves deeply understanding the patient's journey and collaborating across departments. Kristen reveals how mapping customer journeys and immersing marketers in operational activities, such as call centers, can ensure that marketing campaigns truly reflect the patient experience. The episode also highlights the importance of open communication and collaboration with operational teams and adapting marketing strategies based on real patient feedback. 00:00 Introduction to Aligning Marketing with Patient Journeys 01:00 Meet Kristen Cover: Navigating Healthcare Marketing 02:32 Understanding Operational Intelligence 04:26 Kristen's Personal and Professional Journey 08:26 The Importance of Call Centers in Healthcare Marketing 11:58 Collaborating Across Departments 23:33 Leveraging Data and AI in Healthcare 25:53 Final Thoughts and Advice Learn more about your ad choices. Visit megaphone.fm/adchoices

    31 min
  4. The Move in Healthcare Marketing to GenX

    12/03/2024

    The Move in Healthcare Marketing to GenX

    In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target different generations. The conversation covers the importance of tailoring content to generational needs and life stages, the necessity of seamless digital experiences, and leveraging social proof through reviews and testimonials. Alan also touches on the impact of AI in healthcare and offers career advice on embracing opportunities. 00:00 Introduction and Special Guest Introduction 03:50 Alan Shoebridge's Career Journey 06:34 Importance of Generational Marketing in Healthcare 07:38 Targeting Gen X and Millennials 09:31 Maintaining a Cohesive Brand Across Generations 13:42 Adapting to Technological Changes in Communication 18:58 Leveraging AI in Healthcare 22:52 The Role of Social Media in Healthcare Marketing 33:13 Final Advice and Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 min
  5. The Move in Boosting Healthcare Talent Engagement & Retention with Frank Lococo and Katie Beach

    11/19/2024

    The Move in Boosting Healthcare Talent Engagement & Retention with Frank Lococo and Katie Beach

    In this episode, Larry Williams dives deep into the crucial intersection of people, culture, and marketing with Nebraska Medicine’s Katie Beach, VP of People Operations, and Franklin Lococo, VP of Marketing and Communications. They discuss the importance of internal branding in healthcare, how cross-functional teamwork transformed their organization's culture, and the strategies behind improving employee retention and recruitment. Katie and Franklin share how intentional collaborative efforts led to the successful internal brand 'Together Extraordinary,' emphasizing the alignment between HR and marketing. They highlight the impact of listening to employee feedback, executing comprehensive onboarding processes, and maintaining continuous data measurement to achieve both short-term and long-term growth objectives. Learn more about your ad choices. Visit megaphone.fm/adchoices

    38 min
  6. The Move in Marketing Through a Healthcare Crisis with Amy Comeau

    11/13/2024

    The Move in Marketing Through a Healthcare Crisis with Amy Comeau

    Leading Through Crisis: Amy Comeau's Journey in Healthcare Marketing In this episode of 'The Move', we welcome Amy Comeau, former Vice President of Marketing at Emory Healthcare and author of 'Every Storm Runs Out of Rain'. Amy discusses her unique transition from opera to healthcare marketing, facing challenges like the Ebola scare and the COVID-19 pandemic. Key themes include the evolution from traditional to data-driven marketing, fostering a resilient team, leadership and empathy in crisis, and managing mental health. Learn about Amy's leadership strategies, the impact of the pandemic, and the importance of human connection and self-care. The episode also highlights her journey of writing her book inspired by her experiences during the pandemic. 00:00 The Unexpected Call: Handling the Ebola Crisis 01:14 Introducing Amy Comeau: A Journey Through Healthcare Marketing 04:06 From Opera to Healthcare: Amy's Career Transition 05:16 Navigating Challenges: From 9/11 to Emory Healthcare 13:53 Building a Data-Driven Marketing Team 25:59 The Onset of COVID-19: Early Days and Initial Reactions 36:31 Leadership Reflections During Crisis 36:59 Addressing Social Unrest and Team Diversity 40:07 Empathy in Leadership 42:49 Navigating Pandemic Challenges as a Parent 46:46 Healthcare Marketing Evolution 53:53 Personal Struggles and Mental Health 01:04:39 Hybrid Work and Future of Marketing 01:07:45 Final Thoughts and Takeaways Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 12m
  7. The Move in Healthcare Marketing Technology with Dan Lavelle

    10/25/2024

    The Move in Healthcare Marketing Technology with Dan Lavelle

    In this episode of The Move, Larry Williams interviews Dan Lavelle, Chief Product Officer at Unlock Health. Dan shares his deeply personal motivation for working in healthcare, stemming from his mother’s battle with brain cancer. The discussion covers the integration of technology in healthcare marketing, emphasizing patient engagement, data interoperability, and the delicate balance between advanced technology and simplicity. Dan explores the importance of transparency in using AI and machine learning, and how leveraging existing technology investments can streamline patient care. Key insights include the necessity of prioritizing impactful strategies, the value of listening to patients, and the potential of AI to transform patient engagement. Dan concludes by advising healthcare marketers to focus on efforts that yield the highest returns while being bold and innovative. 00:00 Cherishing Everyday Miracles 01:25 Introduction to Healthcare Marketing 01:41 Meet Dan Lavelle: A Personal and Professional Journey 02:15 Key Topics in Healthcare Marketing 02:38 Dan's Personal Story and Professional Drive 02:58 Challenges in the U.S. Healthcare System 03:32 In-Depth Conversation with Dan Lavelle 03:49 The Role of Technology in Healthcare 05:03 Dan's Career Path and Personal Motivation 11:15 Future Trends in Healthcare Technology 15:45 Balancing Technology and Simplicity 22:06 Patient Engagement and AI 28:21 Transparency and Trust in AI 30:12 Final Thoughts and Advice 37:38 Conclusion and Key Takeaways Learn more about your ad choices. Visit megaphone.fm/adchoices

    40 min
  8. The Move in Creating Behavioral Healthcare Culture and Team with Michael Castanon

    10/17/2024

    The Move in Creating Behavioral Healthcare Culture and Team with Michael Castanon

    In this episode of 'The Move,' host Larry Williams interviews Michael Castanon, founder and CEO of CarePredictor, Mindfully, and Alter Behavioral Health. They discuss the critical role of culture and empathy in healthcare leadership. Michael emphasizes the importance of empathy in leadership, highlighting how it can transform patient care and employee satisfaction. The conversation covers the development of a strong organizational culture, the measurability of empathy, and the importance of caring connections in healthcare. Michael advocates for a nurturing approach that extends across all levels in an organization, affecting both internal teams and the external patient experience. Tools like the Care Predictor Index are introduced to objectively evaluate empathy levels within care teams, leading to enhanced outcomes, satisfaction, and organizational growth. 00:00 Introduction to Leadership Impact 00:51 The Importance of Culture in Healthcare 01:05 Meet Michael Castanon 01:29 The Role of Empathy in Leadership 05:20 Michael's Personal Journey 10:15 Creating a Positive Work Environment 14:44 Quantifying Empathy and Care 20:54 The Importance of Human Connection 33:11 Final Thoughts and Takeaways 34:37 Conclusion and Contact Information Learn more about your ad choices. Visit megaphone.fm/adchoices

    38 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful. So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing?  Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.

Information

  • Creator
    Unlock Health
  • Years Active
    2024 - 2025
  • Episodes
    26
  • Copyright
    © 2024-present
  • Show Website
    The Move