The Multi-Location Marketing Leader Netsertive

In this episode, we sit down with Stephanie Wood, the marketing dynamo behind AlphaGraphics. She dives into the transformative power of storytelling in shaping a brand's image and creating emotional resonance with consumers. Stephanie shares her insights about the company's consumer-facing campaigns and their journey to nail down their brand identity, which is rooted in understanding and responding to their customers' needs.She also sheds light on the role of digital channels in spreading the...

In this episode, we dive into the world of franchising with Kimbrough Taylor, a key figure in the growth and success of FirstLight Home Care. Kimbrough shares his personal journey, revealing how his early experiences with his grandparents, and the challenges they faced, heavily influenced his career in the home care industry. He talks candidly about the importance of understanding the needs of the franchisees and his commitment to their success.We also get an inside look at how FirstLight Hom...

Marci Kleinsasser is the VP of Marketing, Franchise Development at Home Franchise Concepts, which comprises nine brands and holds more than 2,400 franchise territories. Along with her team, Marci is on a mission to help Home Franchise Concepts grow as a leading provider of home services.In this episode of Multi-location Marketing Leader, Marci discusses what it is like to contribute to the growth of nine brands as opposed to focusing on one, as she did in her previous role. According to Marci...

Athletic Republic is the nation's leading sports performance training franchise and offers state-of-the-art training that unlocks the potential of any athlete and helps them perform at their best. In August 2020, the company celebrated its 30th anniversary. It has over 80 training centers across the U.S., Australia, Japan, and South Korea. In this episode of Multi-location Marketing Leader, our host Erin Martin chats with Lindsay Simpson, the CMO of Athletic Republic, about building in-h...

Jennifer LoBianco is the chief marketing officer of Best Life Brands, a family of companies focused on clients' well-being at any stage of life. Jennifer participates in projects across all four brands, ComForCare, CarePatrol, Blue Moon Estate Sales, and Boost Home Healthcare and oversees consumer marketing, franchise marketing, training for franchisees, and franchise development.In this episode of Multi-location Marketing Leader, Jennifer shares her take on technology and AI and how her comp...

Matt Coffey is the marketing director of Main Line Brands, the parent company of home service franchises: Mosquito Authority, Pest Authority, and Fitness Machine Technicians. In this episode of Multi-location Marketing Leader, Matt and host Erin Martin discuss what it is like to build a PE company from a marketing perspective and how franchises can use shared marketing services. Matt shares his take on AI and tools like ChatGPT and how they can add to the customer experience and cus...