7 episodes

The Musicwork Podcast is an open-ended exploration of ideas, stories, and strategies that will help music professionals discover best practices to build a music brand and career they're proud of.

The Musicwork Podcast Allison Legendre

    • Arts
    • 5.0 • 1 Rating

The Musicwork Podcast is an open-ended exploration of ideas, stories, and strategies that will help music professionals discover best practices to build a music brand and career they're proud of.

    Unlock Your Purpose with International Violin Superstar — Kostia Lucky

    Unlock Your Purpose with International Violin Superstar — Kostia Lucky

    JOIN MUSICWORK PRO TO CHECK OUT KOSTIA'S MASTERCLASS: https://www.musicwork.com/pro-kostia

    CONNECT WITH KOSTIA
    Instagram:   / kostialucky  
    Website: https://www.kostialucky.com/
    Spotify: https://open.spotify.com/artist/4xHft...

    Summary
    In this conversation, Kostia Lucky discusses his unique approach to music and performance. He emphasizes the importance of creating an immersive and interactive experience for the audience, breaking away from traditional classical music presentations. Kostia believes that music is a conduit for emotions and aims to connect with his audience on a deep level. He also shares his journey in music, from starting violin lessons at a young age in Ukraine to his current work in Miami. Kostia's philosophy centers around being a channel for the spirit and making a positive impact through his music. Kostia Lucky shares his philosophy on music as a tool to connect with people's emotions and the importance of staying true to oneself. He emphasizes the need to believe in oneself and know one's identity as a musician. Kostia also discusses his creative process and the importance of expressing oneself authentically. He highlights the significance of networking and effective communication in the music industry, as well as the impact of living in Miami on his music career.



    Chapters
    00:00 Introduction
    00:58 Commenting on Instagram Posts
    04:01 Reimagining Classical Music Presentations
    10:02 The Spiritual Component of Music
    25:13 Music as a Conduit for Emotions and Collective Experience
    27:09 Music as a Tool for Emotional Connection
    30:03 Believing in Yourself as a Musician
    31:44 The Importance of Authentic Expression
    37:13 Networking and Communication in the Music Industry
    46:45 The Impact of Living in Miami on Kostia's Music Career

    • 55 min
    What musicians need to know about wedding planners | Candice Cappola (#7)

    What musicians need to know about wedding planners | Candice Cappola (#7)

    Meet Candice Coppola – Founder of Jubilee Events and WeddingPro Insiders.

    Coming from a background being a wedding planner, Candice had some especially valuable insight when it came to how we, as wedding vendors, can position ourselves to be a planner's "go-to" entertainment option.

    Enjoy!

    JOIN THE FREE MUSICWORK COMMUNITY:
    https://www.skool.com/musicwork/about

    CONNECT WITH CANDICE:
    - https://candicecoppola.com/
    - https://www.instagram.com/candice.coppola/


    OUTLINE:
    - The challenges wedding vendors face 00:01:50
    - What Candice wishes she had known when she started her biz 00:03:51
    - Pricing for entertainment 00:08:45
    - How to get in with planners: 00:15:00
    - How planners present options to clients: 00:24:00
    - How wedding planners judge musicians 00:29:50


    PODCAST INFO:
    - Podcast Website: https://www.musicwork.com/
    - Apple Podcast: https://podcasts.apple.com/us/podcast...
    - Spotify Podcast: https://open.spotify.com/episode/5X5M...


    SOCIAL:
    Instagram: @allison_legendre

    • 37 min
    How to Engage An Audience | Kim

    How to Engage An Audience | Kim

    Meet Kimberly Alana Werkmeister – A vocalist from Louisville, Kentucky.

    Kim’s music has taken her from dueling piano to private event performances, but the one thread that has consistently been the reason she’s been able to thrive in a diverse range of musical settings is her skill in audience engagement.

    In this episode, we unpack Kim’s methodology for audience engagement, including the biggest mistakes most musicians make in engaging their audience, how to maximize audience engagement through proper preparation, and simple tools musicians can use to start reading a crowd.

    There’s no question about it: Musicians who know how to engage an audience are the most in-demand artists in the market.

    So whether you are a seasoned professional looking to hone your ability to engage your audience or just starting off, this episode will make being a professional musician a lot more fun and profitable.

    JOIN THE PODCAST DISCUSSION IN OUR PRIVATE NETWORK
    https://www.skool.com/musicwork/about

    CONNECT WITH KIM
    - https://kimberlyalana.com/
    - https://www.skool.com/@kim-werkmeiste...


    OUTLINE:
    - Why stage presence is important for musicians 00:02:15
    - Kim's journey to becoming a stage presence expert 00:05:20
    - Stage presence private events vs on stage: 00:09:19
    - The most common mistakes musicians make that kill the vibe 00:12:28
    - How to read a room 00:15:35
    - How to practice stage presence at home : 00:23:50


    PODCAST INFO:
    - Podcast Website: https://www.musicwork.com/
    - Apple Podcast: https://podcasts.apple.com/us/podcast...
    - Spotify Podcast: https://open.spotify.com/episode/5X5M...


    SOCIAL: Instagram: @allison_legendre

    • 32 min
    Blake La Grange | From music producer to millions online

    Blake La Grange | From music producer to millions online

    Meet Blake La Grange – Founder of Mastering.com and Kollege.com

    If you’re a musician ready to open your horizons for what this crazy, modern world of being a musician has to offer you, then you will enjoy this conversation.

    JOIN THE FREE MUSICWORK COMMUNITY: https://www.skool.com/musicwork/about

    CONNECT WITH BLAKE:
    - https://kollege.com/
    -    / blakelagrange  

    OUTLINE:
    - 00:01:26 Crossover skills in music and business
    - 00:03:57 Blake's background
    - 00:25:45 The paths of the musician vs artist
    - 00:25:50 Social media for artists in the new attention economy
    - 00:38:22 Vynal overtaking streaming
    - 00:51:29 About Kollege.com
    - 01:03:59 Faith in business


    PODCAST INFO:
    - Podcast Website: https://www.musicwork.com/
    - Apple Podcast: https://podcasts.apple.com/us/podcast...
    - Spotify Podcast: https://open.spotify.com/episode/5X5M...


    SOCIAL:
    Instagram: @allison_legendre

    • 1 hr 15 min
    From College Dropout to $9000/Day Wedding Musician | Moses Lin (#3)

    From College Dropout to $9000/Day Wedding Musician | Moses Lin (#3)

    Meet Moses Lin – A fingerstyle guitarist and wedding musician based in Southern California who has been featured on CNBC's "Make It" series and awarded "Best Live Music" by California Wedding Day for two consecutive years.

    In this episode, I chat with Moses about how to position a music brand as a luxury good, networking, and pricing psychology. Enjoy!

    JOIN MAILING LIST FOR EXCLUSIVE CONTENT: https://www.musicwork.com/newsletterCONNECT WITH MOSES LIN:- Instagram: https://www.instagram.com/moseslinmusic/- Youtube: @Moseslinmusic- Website: https://moseslinmusic.com/
    PODCAST INFO:
    - Podcast Website: https://www.musicwork.com/
    - Apple Podcast: https://podcasts.apple.com/us/podcast...
    - Spotify Podcast: https://open.spotify.com/episode/5X5M...

    OUTLINE:
    00:00:00 Intro
    00:01:26 CNBC Make It
    00:06:40 Back Story
    00:13:22 The lightbulb moment
    00:16:40 Luxury pricing psychology
    00:24:37 Mastering Aesthetics
    00:29:02 Lead sources and scaling
    00:36:19 Networking in the wedding industry
    00:46:20 Instagram Strategy in the wedding industry
    00:52:00 Simplifying music terminology for marketing
    00:56:54 Moses' musical process
    01:00:37 Hiring assistants
    01:06:47 How Moses learns
    01:11:31 Mindset

    SOCIAL:
    Instagram: @allison_legendreTicktok: @allisonlegendre

    • 1 hr 20 min
    How this Jazzy Couple Created a Multi-6-Figure Music Brand | Acute Inflection (#2)

    How this Jazzy Couple Created a Multi-6-Figure Music Brand | Acute Inflection (#2)

    Meet Acute Inflection – New York's Jazzy R&B Duo. In this episode, I chat with vocalist Elasea Douglas and bassist Sadiki Pierre, and we discuss artist self-management, relationships in business, and how to merge clients and fans. Enjoy!

    CONNECT WITH ACUTE INFLECTIONS:
    - Instagram: https://www.instagram.com/acuteinflec...
    - Youtube: @AcuteInflections
    - Website: www.acuteinflections.com

    PODCAST INFO:
    - Podcast Website: https://www.musicwork.com/
    - Apple Podcast: https://podcasts.apple.com/us/podcast...
    - Spotify Podcast: https://open.spotify.com/episode/5X5M...

    OUTLINE:
    00:00:00 Intro
    00:03:00 How Acute Inflections began
    00:06:34 Being a self-managed Artist
    00:11:42 Being a cover artist and original artist
    00:13:08 Merging clients and fans
    00:20:20 Getting and keeping corporate clients
    00:27:24 The value of education
    00:35:25 Building a team
    00:40:36 Acute Inflections' average week
    00:45:32 Budgets of different clients
    00:49:45 Sicily Tour
    00:54:25 Secrets to being a power couple
    00:56:50 Sadiki and El's most important trait for success

    SOCIAL:
    Instagram: @allison_legendre

    • 1 hr 1 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

512alex ,

Allison always has valuable content!

When I heard from Allison about her podcast, I immediately followed! All the content she shares is gold! If I hadn’t come across Allison, my music business would not have been where it is now. Listen, take notes, and most importantly implement the advice!

I highly recommend this podcast!

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