The Nathan Barry Show

Nathan Barry
The Nathan Barry Show

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

  1. The Best Way to Answer “So What Do You Do?” (2025) - Clay Hebert | 054

    -4 H

    The Best Way to Answer “So What Do You Do?” (2025) - Clay Hebert | 054

    In this episode, keynote speaker and marketing strategist Clay Hebert shares his approach to crafting the perfect introduction. Clay breaks down why traditional elevator pitches fall short and introduces his 'verb-their-noun' formula to help you create clear, engaging, and memorable intros that foster real connections. Listen in to discover practical storytelling techniques, avoid common pitfalls, and transform how you present yourself and your business. Timestamps: 00:00 Introduction 00:58 Top Mistakes to Avoid in Your Introductions 02:44 3 Common Myths About Introductions Debunked 02:56 Myth 1: Why Introductions Shouldn't Be About You 03:24 Myth 2: Why "Completeness" Hurts Your Intro 04:16 Myth 3: The Problem with Prioritizing Accuracy in Intros 05:19 How to Create Human Connection in Your Introductions 08:06 The Ultimate Formula for Crafting a Perfect Introduction 11:50 The Verb-Their-Noun Formula for Strong Introductions 16:09 How to Avoid Buzzwords and Tell Simple, Impactful Stories 20:52 How to Use Intrigue to Capture Attention in Your Intro 28:37 Why Clarity Is the Key to Effective Communication 31:14 Using Analogies to Make Your Introductions Clearer 32:05 How to Make Your Intro Referable and Shareable 34:19 How to Craft Transformation-Based Introductions That Engage 35:46 How to Make Your Introduction Short, Memorable, and Impactful 42:03 The Power of Storytelling in Making Memorable Intros 44:03 How Customer Success Stories Can Improve Your Introduction 50:04 Scalability of Effective Intros 54:42 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show/  Follow Nathan: Instagram: https://www.instagram.com/nathanbarry/  LinkedIn: https://www.linkedin.com/in/nathanbarry/  X: https://twitter.com/nathanbarry/  Website: https://nathanbarry.com/  Follow Clay: Instagram: https://www.instagram.com/clayhebert/  LinkedIn: https://www.linkedin.com/in/clayhebert/  X: https://twitter.com/clayhebert/  Website: https://clayhebert.com/  Featured in this episode: Clay Hebert: https://www.clayhebert.com/  Nathan Barry: https://www.nathanbarry.com/  Monster Energy: https://www.monsterenergy.com/  Liquid Death: https://www.liquiddeath.com/  Seth Godin: https://www.sethgodin.com/  Gary Vaynerchuk: https://www.garyvaynerchuk.com/  Jeff Spencer: https://www.linkedin.com/in/drjeffspencer/  Sean Stevenson: https://www.sleepsmarter.com/  Tim Grahl: https://timgrahl.com/  Kit: https://www.kit.com/  Craft & Commerce: https://conference.kit.com/  Donald Miller: https://www.donaldmiller.com/  Nisha Bora: https://rainbowplantlife.com/about/  Moo: https://www.moo.com/  Indiegogo: https://www.indiegogo.com/  Kickstarter: https://www.kickstarter.com/  Quartz: https://www.qz.com/  Highlights: 03:37 Why Intros Shouldn't Be Complete 09:44 How to Increase Your Luck Surface Area in Business 29:34 How Clarity Drives Higher Conversion Rates 42:27 The Power of Strong Copywriting 47:22 Kit's Example: Using Customer Transformation Stories

    55 min
  2. Turn Your Writing Into A $1.7 Million Business In 2025 | 053

    14 NOV.

    Turn Your Writing Into A $1.7 Million Business In 2025 | 053

    In this episode, I sit down with author, speaker, business consultant and expert at getting noticed, Dorie Clark. Dorie tells me how she got started writing for Forbes, shares some insights from her incredible book ‘Entrepreneurial You’, and explains how you can turn social proof into sustainable streams of income. Watch this episode to learn the actionable steps that you can take to advance your creator business, and make over $1 million per year. 00:00 Introducing Dory Clark01:07 Breaking into the writing industry03:04 Building social proof and credibility07:24 Gaining national recognition at Forbes20:19 Diversifying income streams29:45 Monthly Webinars and Mastermind Programs30:44 Splurges and lifestyle choices33:51 Business strategies and email marketing36:39 Balancing work and personal Life38:07 Optimizing newsletter content42:55 Time management and productivity52:56 Future plans and wishlist for kit If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show/ Follow Nathan: Instagram: https://www.instagram.com/nathanbarry/  LinkedIn: https://www.linkedin.com/in/nathanbarry/  X: https://twitter.com/nathanbarry  Website: https://nathanbarry.com/  Follow Dorie Clark: YouTube: https://www.youtube.com/DorieClark  LinkedIn: https://www.linkedin.com/in/doriec/   Instagram: https://www.instagram.com/dorieclark/  Twitter: https://x.com/dorieclark  Website: https://dorieclark.com/  Featured in this episode: Terry Rice: https://terryrice.co/  Entrepreneurial You: https://dorieclark.com/entrepreneurialyou/  The Long Game: https://dorieclark.com/longgame/  Reinventing You: https://dorieclark.com/reinventingyou/  Stand Out: https://dorieclark.com/stand-out/  Forbes: https://www.forbes.com/  HBR: https://hbr.org/  Brennan Dunn: https://twitter.com/brennandunn/  Highlights: 1:26 Terry Rice & Entrepreneurial You 9:05 - Cold pitching and working for Forbes 17:43 - Annual revenue 24:41 - Subscription models 30:44 - VIP Disneyland tours & business class 52:29 - Future of the show & Kit

    1 h 1 min
  3. How To Make $100,000+ With 0 Employees (Full Guide) | 052

    7 NOV.

    How To Make $100,000+ With 0 Employees (Full Guide) | 052

    In this episode, entrepreneur and bestselling author Josh Kaufman reveals the secrets to running a successful creator business as a solo entrepreneur. Josh shares his insights on leveraging AI and smart systems to accomplish the work of an entire team while maintaining work-life balance. Learn practical strategies for working efficiently, understanding your audience, and building a business that serves your goals. Timestamps: 00:00 Introduction 01:22 How to Protect Your Time as a Solo Entrepreneur 02:17 How Fewer Income Streams Can Lead to More Profit 03:56 Knowing When to Say No to Growth in Business 16:04 How to Identify and Leverage Your Core Value 18:13 How to Scale Your Business Without Hiring a Team 20:15 Point of Market Entry Strategy for Entrepreneurs 24:43 How to Build Sustainable Search Traffic Without a Team 27:48 Solo Creator Marketing Strategies That Work 28:51 The Essential Tools for Automating Your Solo Business 31:40 How to Apply the 80/20 Rule to Business Systems 35:49 A Practical Guide to Using AI for Business Research 43:53 Why Human Judgment Becomes More Crucial with Automation 45:42 How to Monetize Your Audio Content and Maximize Profits 50:34 Why Audio Should Be Your Primary Content Format 52:02 How to Use Psychology Principles to Grow Your Business 54:37 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry/  LinkedIn: https://www.linkedin.com/in/nathanbarry/  X: https://twitter.com/nathanbarry  Website: https://nathanbarry.com/  Follow Josh Kaufman: Website: https://joshkaufman.net/  X: https://twitter.com/joshkaufman Instagram: https://www.instagram.com/joshkaufmanauthor/  Featured in this episode:  Audible: https://www.audible.com  The Personal MBA (Book): https://personalmba.com/  SavvyCal: https://www.savvycal.com  Kevin Kelly: https://www.kk.org  Claude (AI): https://claude.ai/  GPT: https://chat.openai.com/  Google's Notebook LM: https://notebooklm.google/  Kit: https://www.kit.com  Tim Ferriss: https://www.tim.blog  Ryan Holiday: https://www.ryanholiday.net  Influence by Robert Cialdini: https://www.influenceatwork.com  Highlights: 07:15 Diminishing Returns of Additional Dollars 10:00 What Are You Optimizing For? 16:04 Core Production Function 31:34 Conforming the World to Your Will 38:20 How Nathan and Kit Use AI

    56 min
  4. 31 OCT.

    How I’m Launching My $5,000 Course in 4 Steps (Coaching Session) | 051

    In this episode, we’re switching things up. I’m usually the one doing the coaching, but today I’m being coached by Darrell Vesterfelt—a marketing expert and product launch strategist who’s helped many creators grow their businesses. Darrell shares his insights to help me launch my Creator Flywheels course, offering advice on confidently pricing programs at their true value, turning anxieties into strengths, and creating offers that genuinely resonate with the right customers. Whether you're just starting your creator journey or running an established business, Darrell's practical wisdom on launching products people truly want is both enlightening and actionable. Learn more about the Creator Flywheels course: CreatorFlywheels.com Timestamps:00:00 - Introduction01:02 - Darrell Vesterfelt’s Top Marketing Tips for Creators03:04 - Creator Flywheels Course05:11 - Identifying and Targeting Your Ideal Customer06:31 - Understanding Your Audience’s Core Problem07:58 - How Creator Flywheels Have Helped Nathan09:19 - Creating a Compelling Transformation Promise to Maximize Sales18:16 - Crafting an Irresistible Offer to Attract and Retain Customers22:05 - Overcoming Customer Objections25:04 - The Importance of Authentic Marketing29:04 - Why Flywheels Are Important For Solopreneurs32:07 - How to Set Profitable Prices with Confidence40:43 - How to Set Scarcity to Increase Course Demand43:57 - Building a High-Value Waitlist for a Stronger Course Launch50:18 - Promoting Your Course via Webinars and Social Media50:58 - Split the Want from the Buy53:38 - Sales Sequence and Creating Urgency in Your Launch55:14 - Addressing Objections and Feedback to Improve Customer Trust57:54 - Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow Darrell:Website - https://darrellvesterfelt.com/Instagram - https://www.instagram.com/dvest/LinkedIn - https://www.linkedin.com/in/darrellvesterfelt/X - https://twitter.com/dvest Featured in this episode:Creator Flywheels - www.creatorflywheels.comKit - www.kit.comMighty Networks - www.mightynetworks.comJustin Moore - https://www.linkedin.com/in/justinnmoore/Jay Clouse - https://creatorscience.com/author/jayclouse/Dan Martell - www.danmartell.comBonnie Christine - www.bonniechristine.comSahil Bloom - https://www.sahilbloom.com/ Highlights:07:58 - How Creator Flywheels Have Helped Nathan25:04 - The Importance of Authentic Marketing29:04 - Why Flywheels Are Important For Solopreneurs50:58 - Split the Want from the Buy

    1 h 3 min
  5. How to Turn Your YouTube Channel Into a $100,000+ Business (2024) - Jo Franco | 050

    25 OCT.

    How to Turn Your YouTube Channel Into a $100,000+ Business (2024) - Jo Franco | 050

    In this episode, I sit down with Jo Franco, a self-made entrepreneur who has transformed her passion for travel and languages into a successful business venture. With extensive experience in navigating the complexities of content creation, Jo offers her well-developed strategies for expanding on YouTube, ways to escape the limitations of sponsorships to achieve genuine financial growth, and her effective cold outreach approach. Whether you are an emerging creator or looking to enhance your existing business, Jo's practical guide to success in the creator economy is sure to provide valuable insights. Timestamps:00:00 Introduction00:57 How to Grow Your YouTube Channel Fast04:31 Best Strategies for Creators to Stand Out in 202408:42 How to Build a Sustainable Creator Business That Lasts09:45 How to Write Cold Emails to Brands and Get Sponsorships13:45 Proven Ways to Diversify Your Income as a Content Creator15:56 How to Scale Your Creator Business by Building a Team19:02 The Truth About Working with Netflix as a Creator and Why It Wasn’t Right for Jo Franco21:10 How to Create a Successful Membership Business for Creators28:34 Top Tips for Beginner Creators to Start a Successful Career29:14 How to Delegate Tasks and Scale Your Creator Business30:23 The Power of Collaboration for Growing Your Audience32:22 Why You Should Stop Creating Content Just for Views34:15 Jo Franco’s Current Business Model42:48 How to Overcome Bottlenecks in Scaling a Membership Business44:39 How to Build Consistent Revenue Streams as a Creator51:06 Why Focusing on Your Strengths Is Key to Growing as a Creator53:39 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow Jo:Instagram - https://www.instagram.com/jo_franco/X - https://twitter.com/jofranco/TikTok: https://www.tiktok.com/@jo_franco/Website: https://jofranco.world/ Featured in this episode:Kit (formerly ConvertKit) - https://kit.com/YouTube - https://www.youtube.com/World's Most Amazing Vacation Rentals (Netflix show) - https://www.netflix.com/Skyscanner - https://www.skyscanner.com/WordPress - https://wordpress.org/Jo Club - https://joclub.world/ Highlights:02:25 YouTube Content Strategy07:20 The Pace of Repetition/Learning10:20 Effective Cold Outreach15:50 Being a Solopreneur29:31 Delegating31:37 Creators Pitching Opportunities45:16 Staying Focused to Scale

    56 min
  6. How I Became the #1 Voice in My Industry (Full Guide) | 049

    18 OCT.

    How I Became the #1 Voice in My Industry (Full Guide) | 049

    I sit down with Jay Papasan, co-author of The One Thing and The Millionaire Real Estate Agent, to dive into powerful growth strategies for creators and entrepreneurs seeking massive success. We discuss how to maximize productivity while maintaining balance, overcoming imposter syndrome, and the transformative impact of small, consistent actions over time. Jay also offers valuable insights on hiring from within your audience, effective delegation, and the critical role accountability plays in achieving long-term success. Whether you're an entrepreneur, creator, or professional looking to elevate your game, this episode is filled with actionable advice. Timestamps:00:00 Introduction00:59 How to Build Authority with Books08:18 Creating a Common Language in Your Business Niche11:32 How to Become an Authority in Your Industry15:45 Habits of Successful People18:31 How to Focus and Achieve More21:26 The Day Before Vacation Productivity Hack Explained26:17 How to Use Accountability for Success30:10 Decision Making Tips for Entrepreneurs33:01 How to Delegate Effectively35:11 Jay Papasan’s One Thing37:56 Time Management for Entrepreneurs42:05 Networking Tips for Business Success46:19 How to Build Successful Habits52:59 Writing Productivity Hack from a Bestselling Author54:53 The Success Story of "The One Thing" Book57:42 How to Focus Your Business Strategy01:02:25 How to Effectively Hire from Your Audience01:04:02 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow Jay:Instagram: https://www.instagram.com/jaypapasan/LinkedIn: https://www.linkedin.com/in/jaypapasan/X: https://x.com/jaypapasan Featured in this episode:Kit (formerly ConvertKit) - https://kit.com/Gary Keller - https://www.linkedin.com/in/kellergary/Keller Williams - https://www.kw.com/James Clear - https://jamesclear.com/Dan Martell - https://www.danmartell.com/Chris Guillebeau - https://chrisguillebeau.com/World Domination Summit - https://worlddominationsummit.com/37signals - https://37signals.com/Jason Fried - https://twitter.com/jasonfriedInc. Magazine - https://www.inc.com/Headspace - https://www.headspace.com/Ryan Holiday - https://ryanholiday.net/Rory Vaden - https://www.roryvaden.com/Dr. Ben Hardy - https://benjaminhardy.com/The One Thing - https://the1thing.com/book/The Millionaire Real Estate Agent - https://kellerink.com/products/the-millionaire-real-estate-agent Highlights:01:38 Leveraging a Book to Scale Your Business04:42 The Question: "What Would Have to Be True?"11:11 Becoming the Authority in Your Industry18:40 Overcoming Distractions on the Path to Success24:05 Revealing Priorities Through Calendar Habits35:30 Dan Martell’s Process for Recording SOPs40:05 The Deliberate Accountability Model01:01:19 Jay Papasan’s Flywheel01:04:58 The Power of Names as a Creator

    1 h 9 min
  7. 17 Years Of Business Advice With Mark Manson (in 47 Mins) | 048

    10 OCT.

    17 Years Of Business Advice With Mark Manson (in 47 Mins) | 048

    In this episode, I sit down with Mark Manson, bestselling author (The Subtle Art of Not Giving a F*ck) and seasoned creator. With his deep understanding of the creator economy, Mark shares the most common pitfalls to avoid, his strategy for growing to millions of YouTube subscribers in 18 months, and how to balance success with happiness. Whether you're a pro or just starting out, Mark's insights on building a sustainable creator business are invaluable. Timestamps:00:00 Introduction01:09 What is the Ideal Size for a Creator Business?05:56 How to Maintain Long-Term Success After Trends Fade08:39 Strategies for Building Strong, Lasting Audience Relationships11:34 The #1 Mistake Creators Make (And How to Avoid It)13:57 Best Social Media Platforms for Growing Your Creator Business18:28 How to Go Viral on YouTube in 202426:19 The Secret to Consistent Online Growth and Engagement33:56 Tips for Sustained Online Success in the Creator Economy36:55 Why Diversification is Crucial for Online Success38:47 Mark Manson’s Newsletter Optimization Strategy42:11 How to Adapt to Rising Competition46:26 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/X: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow Mark:Instagram: https://www.instagram.com/markmanson/X: https://twitter.com/iammarkmansonYouTube: https://www.youtube.com/@IAmMarkManson/Website: https://markmanson.net/ Featured in this episode:Ali Abdaal - https://aliabdaal.com/Casey Neistat - https://www.youtube.com/user/caseyneistatBotez sisters - https://www.youtube.com/c/BotezLiveJames Clear - https://jamesclear.com/Ramit Sethi - https://www.iwillteachyoutoberich.com/Matt D'Avella - https://www.mattdavella.com/Dan Go - https://www.dango.co/Tyler Cowen - https://marginalrevolution.com/Anthony Bourdain - https://explorepartsunknown.com/Mr. Beast - https://www.youtube.com/user/MrBeast6000Kit - https://kit.com/ Highlights:11:33 Knowing Your Production Function 30:34 What It Takes to Endure in the Creator Economy 44:27 Looking Back at Your Digital Footprint

    48 min
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À propos

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

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