UpdateYieldeasy is now Finresi SummaryJeff Gophstein, co-founder and CEO of Finresi, shares his journey from entrepreneurship to founding a tech-enabled finance business. He discusses the challenges of raising venture capital, the impact of interest rates on the real estate market, and the evolution of Finresi's business model. The conversation delves into the complexities of the startup world, the importance of talent acquisition, and the nuances of venture capital funding. The conversation covers a wide range of topics, including problem-solving in business, the vision for Finresi, the alternative investment market, the challenges of opening up to non-accredited investors, the impact of interest rates, and the future of various industries. The conversation also delves into the effects of the pandemic on real estate, the uncertainty around interest rates, and the resilience required as a founder. Keywordsentrepreneurship, real estate market, venture capital, tech-enabled finance, interest rates, talent acquisition, startup challenges, business problem-solving, Finresi vision, alternative investment market, non-accredited investors, interest rates, pandemic impact on real estate, founder resilience TakeawaysEntrepreneurship is driven by a deep-seated desire to create and build something out of thin air.Venture capital funding is not always necessary for every business, and the decision to seek VC involvement should be carefully considered.The real estate market is heavily influenced by interest rates, impacting the viability of business models and investment opportunities.Talent acquisition and team structure play a crucial role in the success and efficiency of a startup.The startup journey is filled with unknowns and challenges, but it also offers unparalleled opportunities for personal and professional growth. The excitement of solving business problems and the fun of tackling new challenges.The vision for Finresi and its potential to tap into the alternative investment market.The challenges and considerations of opening up to non-accredited investors.The impact of interest rates and the uncertainty surrounding their future direction.The resilience and perseverance required as a founder in the face of challenges and setbacks. Sound Bites"Entrepreneurship is driven by a deep-seated desire to create and build something out of thin air.""The real estate market is heavily influenced by interest rates, impacting the viability of business models and investment opportunities.""Venture capital funding is not always necessary for every business, and the decision to seek VC involvement should be carefully considered.""I just love solving problems, right? So like if you're constantly in a business where it's like problem at the prime, you know, people think problems like, Oh my God, I can't have it. No, there's good problems.""The alternative investment market is projected to be like 25 trillion in the next 10 years. And I think that's a matter of the fact that it's never been so accessible.""I think for us, it also protects us because if a person is not accredited and they're venturing into an alternative investment, you know, there's a lot of paperwork affiliated, like you sign a subscription agreement with a PPM." Chapters00:00 Navigating the Real Estate Market and Entrepreneurship13:00 The Impact of Interest Rates on Business Models25:49 Navigating Business Challenges and Problem-Solving27:29 The Vision for Finresi and the Alternative Investment Market32:04 Challenges and Considerations of Opening Up to Non-Accredited Investors38:29 The Impact of Interest Rates and Uncertainty48:58 Resilience and Perseverance as a Founder