The Next Frontier in Franchise Marketing, with Andrew Mitchell from Storyteq Asia Pacific

This week’s guest is Andrew Mitchell, CEO of Storyteq Asia Pacific. Andrew is a franchise industry veteran, with more than 15 years of marketing and technology experience. In this episode, Andrew discusses the issues franchise systems often face with marketing and creative, including the struggles of maintaining creative consistency while also capitalizing on locally-specific opportunities. He shares his thoughts on how franchise companies can be more locally-relevant and real-time to differentiate themselves in a competitive marketing environment. About Andrew Mitchell Andrew has been advising Franchise brands on marketing and marketing technology for over 15 years. He started his marketing career in advertising where as a copywriter, later moving into creative director and management roles. He reached the highest levels during his 20-year in the industry career winning two Cannes Gold Lions, before starting the marketing software company Brand Machine in 2012 to develop a self-service local marketing portal technology for franchise brands. Brand Machine built an impressive portfolio of franchise and other multi-location businesses and was acquired in 2022 by UK communications group teamITG. Brand Machine was subsequently re-branded Storyteq. Andrew remains CEO of Storyteq Asia Pacific and continues to advise Franchise brands on the technology they can employ to improve their marketing operations. Storyteq’s franchise clients includes McDonalds, Pret, Anytime Fitness, Pizza Hut, KFC, Costa Coffee, Poolwerx and many more. About Reshift Media Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development. Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company's many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm by the 2023 Global Franchise Awards.