Franchising Matters

Reshift Media

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Franchising Matters is a weekly podcast hosted by Reshift Media, voted the world's best franchise marketing company by the Global Franchise Awards. Each week we will discuss the hottest topics in franchising and interview thought leaders in and around the franchising industry, examining key issues and discussing the newest ideas.

18 JUIN

What the Google Leak Means for Franchise SEO and How your Company Can Benefit

In this special Franchising Matters episode we discuss the findings coming out of the massive Google leak of thousands of documents, with a specific focus on what this means for franchise companies. We discuss how site authority, Navboost, page titles, toxic backlinks, mentions, as well as other Google search topics. Our panel of franchise marketing experts discusses what the findings mean, and how franchise companies can benefit. About Reshift Media Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development. Celebrating 11 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company's many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm at both the 2023 & 2024 Global Franchise Awards.

37 min
24 AVR.

Canadian Franchise Association National Convention Wrap-Up with Lou Gervasi

In this week’s episode we speak with Lou Gervasi about the recent Canadian Franchise Association National Convention, held April 6-8, 2024 in Montreal, Canada. Lou provides a great rundown of the convention and we discuss the keynote speakers, convention highlights, and major takeaways. If you missed the convention and would like to hear what you missed, or if you attended and would like to refresh yourself on the highlights, this episode is for you! About Lou Gervasi Lou has been with the CFA more than 14 years, making him the longest-serving active staff member at the association. Lou's journey at CFA has been diverse, marked by his instrumental roles in organizing and executing CFA conventions, educational programming, and nationwide Franchise Shows. Known in the industry as "LinkedIn Lou," his impact extends globally, boasting a following of more than 30,000 followers on LinkedIn. His influence in the franchise industry was recently recognized when he was honored as the top 2023 worldwide franchise influencer by SeoSamba. A trailblazer in his field, Lou is a Certified Franchise Executive Graduate, and earned a Certified Exhibition Management designation, a testament to his exceptional contributions in the realm of Trade Shows and Events. Lou's passion for fostering growth, coupled with his strategic vision, positions him as a driving force in the franchise industry. About Reshift Media Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development. Celebrating 11 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company's many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm at both the 2023 & 2024 Global Franchise Awards.

28 min
27 MARS

Talking Franchise Trends, Education, and Growth with Michael Hyam from Franchise Assembly

This week we are joined by Michael Hyam, who is the CEO & Co-Founder of Franchise Assembly. He’s also been The Franchise Show Director for the better part of a decade at The National Franchise Show, and you may also know him as "Sales King" on Tik Tok. During this insightful discussion, Michael shares what he sees as major trends franchise companies should be watching including training, technology, sustainability, and remote working. He also discusses the benefits of franchise tradeshows and best practices to get the most out of your presence. About Michael Hyam Micheal is a true industry influencer and established expert in the field of franchise lead generation with over 20 years of sales experience. He assists franchise brands with continued education through Franchise Assembly and with their business development through his work on the franchise trade show circuit. Highly regarded in the industry, he has produced hundreds of thousands of leads, connecting franchise brands with prospective business buyers. About Reshift Media Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development. Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company's many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also twice named the world’s best franchise marketing firm at the 2023 & 2024 Global Franchise Awards.

25 min
21 MARS

Google's March 2024 Core Update: What Franchise Companies Need to Know

In this special episode, we discuss Google’s March 2024 core algorithm update and what it means for franchise companies. Google is currently rolling out an update that is designed to reduce the amount of spam in search results, which in general should be a benefit to websites that have high-quality content. However, as is often the case, the changes may have unintended consequences for franchise organizations due to the nature of their website structure and content. During this episode, we are joined by Brad Abbott, Reshift’s VP of Search, who shares what we at Reshift are seeing and what is being reported by the online community. He shares what companies should be looking for, what you can expect throughout March, and potential issues to be careful of. He also shares franchise content best practices and opportunities with artificial intelligence (AI). About Reshift Media Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development. Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company's many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm at the 2023 & 2024 Global Franchise Awards.

15 min
18 MARS

Meta advertising issues: What is happening and what you can do about it

In this special episode we discuss current issues with Meta’s advertising platform and actions companies can take to potentially address impacted campaigns. During March there has been a significant amount of volatility in the performance of Meta ads, with some advertisers reporting a major decline in leads/sales. The volume of reported issues has increased substantially following last week’s global Facebook/Instagram outage. Meta has not released an official statement on this topic, however, given the volume of conversations happening about Meta advertising issues, there's clearly some merit to the concerns. We at Reshift Media have been reviewing the many Meta ad accounts we manage, and have been able to see some of the issues first-hand. During this episode, we are joined by Jen McDonnell, Reshift’s VP of Content and Social Media who shares what we are seeing, what is being reported by the online community, what you as an advertiser should be looking for, and actions you can take to try and address poor ad performance. About Reshift Media Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development. Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company's many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm by the 2023 Global Franchise Awards.

17 min
12 MARS

Find Out What You Don’t Know and Fill Those Gaps: Jason Gehrke, Founder of Franchise Advisory Centre

This week we are joined by Jason Gehrke, who is the Founder and Director of the Franchise Advisory Centre. The Franchise Advisory Centre delivers practical, timely and relevant education to franchisors about franchising best practices. More than half of the franchise brands in Australia and New Zealand have attended a professional development event presented by Jason. In this episode we discuss a wide range of topics impacting franchise organizations, including: • Growing by focusing on franchisee profitability • How technology is impacting franchising • The counter-cyclical nature of franchising • Franchise development opportunities • Franchisee training and development Whether you are an established franchisor or just getting started, this episode has something for you! About Jason Gehrke Jason has a passion for franchising and has been involved in the sector for 30 years. He has worked at the franchisee level, launched a franchise system, provided advisory services to many leading Australian franchise systems, and advised many hundreds of potential franchisees and potential franchisors over the years. He is the founder of the Franchise Advisory Centre, an education and advisory service that assists franchisors and franchisees to work more effectively together. The Franchise Advisory Centre runs the largest program of franchise education events in Australia, all of which are accredited for points toward the internationally-recognized Certified Franchise Executive (CFE) qualification. About Reshift Media Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development. Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company's many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm by the 2023 Global Franchise Awards.

34 min
8 MARS

The Next Frontier in Franchise Marketing, with Andrew Mitchell from Storyteq Asia Pacific

This week’s guest is Andrew Mitchell, CEO of Storyteq Asia Pacific. Andrew is a franchise industry veteran, with more than 15 years of marketing and technology experience. In this episode, Andrew discusses the issues franchise systems often face with marketing and creative, including the struggles of maintaining creative consistency while also capitalizing on locally-specific opportunities. He shares his thoughts on how franchise companies can be more locally-relevant and real-time to differentiate themselves in a competitive marketing environment. About Andrew Mitchell Andrew has been advising Franchise brands on marketing and marketing technology for over 15 years. He started his marketing career in advertising where as a copywriter, later moving into creative director and management roles. He reached the highest levels during his 20-year in the industry career winning two Cannes Gold Lions, before starting the marketing software company Brand Machine in 2012 to develop a self-service local marketing portal technology for franchise brands. Brand Machine built an impressive portfolio of franchise and other multi-location businesses and was acquired in 2022 by UK communications group teamITG. Brand Machine was subsequently re-branded Storyteq. Andrew remains CEO of Storyteq Asia Pacific and continues to advise Franchise brands on the technology they can employ to improve their marketing operations. Storyteq’s franchise clients includes McDonalds, Pret, Anytime Fitness, Pizza Hut, KFC, Costa Coffee, Poolwerx and many more. About Reshift Media Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development. Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company's many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm by the 2023 Global Franchise Awards.

21 min
28 FÉVR.

If you ask the wrong question, the answer doesn’t matter: Talking Business Growth with Ford Saeks

This week we are thrilled to be joined by Ford Saeks, CSP, CPAE. Ford is a serial entrepreneur with over 25 years of experience who has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. In this episode we discuss Ford’s thoughts on how AI and technology are disrupting businesses and how franchise systems can take advantage of the unprecedented changes that are happening. Ford shares what he sees as common behaviors of successful franchise systems and what companies should be doing to accelerate their growth. Whether you are a franchise system just starting out or a large system looking for your next growth opportunity, this episode is one you won’t want to miss! About Ford Saeks As the President and CEO of Prime Concepts Group, Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His knack for uncovering hidden opportunities and driving growth is unparalleled. Ford hosts FORDIFY LIVE and The Business Growth Show Podcast and is an in-demand guest in the news and global podcasts. Learn More about Ford Saeks at: https://franchisetrainingsolutions.com/ https://profitrichresults.com/ https://www.linkedin.com/in/fordsaeks/ https://fordify.tv About Reshift Media Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development. Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company's many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm by the 2023 Global Franchise Awards.

20 min

Tout afficher (19)

Création

Reshift Media
Années d’activité

2023 - 2024
Épisodes

19
Site web de l’émission

Franchising Matters

Franchising Matters

What the Google Leak Means for Franchise SEO and How your Company Can Benefit

Canadian Franchise Association National Convention Wrap-Up with Lou Gervasi

Talking Franchise Trends, Education, and Growth with Michael Hyam from Franchise Assembly

Google's March 2024 Core Update: What Franchise Companies Need to Know

Meta advertising issues: What is happening and what you can do about it

Find Out What You Don’t Know and Fill Those Gaps: Jason Gehrke, Founder of Franchise Advisory Centre

The Next Frontier in Franchise Marketing, with Andrew Mitchell from Storyteq Asia Pacific

If you ask the wrong question, the answer doesn’t matter: Talking Business Growth with Ford Saeks

À propos

Informations

Franchising Matters

Épisodes

What the Google Leak Means for Franchise SEO and How your Company Can Benefit

Canadian Franchise Association National Convention Wrap-Up with Lou Gervasi

Talking Franchise Trends, Education, and Growth with Michael Hyam from Franchise Assembly

Google's March 2024 Core Update: What Franchise Companies Need to Know

Meta advertising issues: What is happening and what you can do about it

Find Out What You Don’t Know and Fill Those Gaps: Jason Gehrke, Founder of Franchise Advisory Centre

The Next Frontier in Franchise Marketing, with Andrew Mitchell from Storyteq Asia Pacific

If you ask the wrong question, the answer doesn’t matter: Talking Business Growth with Ford Saeks

À propos

Informations