50 min
The Office: B2B Marketing Lessons from the Benihana Christmas Episode with Jakub Rudnik, Director of Content Marketing at ActiveCampaign Remarkable Marketing
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- Marketing
Characters in your B2B marketing are polished, smooth, suave, always smiling. They never feel awkward, even when they’re asking for more budget or getting negative feedback. Stop that.
Let your characters be and feel awkward in those moments. Because you want your audience to think, “Oh, they get me.” And because we’ve all felt awkward at work. Today, we’re taking notes from a show that has made us all cringe: The Office.
Alison Herman wrote for The Ringer that cringe comedy resonates with the audience because “Cringe often comes with a reassurance that we aren’t alone in our crippling insecurities, without the sometimes insurmountable hurdle of disclosing our own inner thoughts.” It’s a reminder that other people get sweaty and shaky when they ask for a raise too.
So on this episode, we’re chatting about the Benihana Christmas episode, from Dwight flopping a dead goose on Pam’s desk to Andy’s efforts to cheer up a heartbroken Michael with an onion volcano. And we’re bringing on Director of Content Marketing at ActiveCampaign, Jakub Rudnik, to talk about what makes the episode so iconic, why you should consider bringing in experts from other industries to help create content, and why it’s time to embrace the awkwardness. So deck the halls with twinkle lights and order yourself a sushi boat for this episode of Remarkable.
Characters in your B2B marketing are polished, smooth, suave, always smiling. They never feel awkward, even when they’re asking for more budget or getting negative feedback. Stop that.
Let your characters be and feel awkward in those moments. Because you want your audience to think, “Oh, they get me.” And because we’ve all felt awkward at work. Today, we’re taking notes from a show that has made us all cringe: The Office.
Alison Herman wrote for The Ringer that cringe comedy resonates with the audience because “Cringe often comes with a reassurance that we aren’t alone in our crippling insecurities, without the sometimes insurmountable hurdle of disclosing our own inner thoughts.” It’s a reminder that other people get sweaty and shaky when they ask for a raise too.
So on this episode, we’re chatting about the Benihana Christmas episode, from Dwight flopping a dead goose on Pam’s desk to Andy’s efforts to cheer up a heartbroken Michael with an onion volcano. And we’re bringing on Director of Content Marketing at ActiveCampaign, Jakub Rudnik, to talk about what makes the episode so iconic, why you should consider bringing in experts from other industries to help create content, and why it’s time to embrace the awkwardness. So deck the halls with twinkle lights and order yourself a sushi boat for this episode of Remarkable.
50 min