The online gender wars

Why do some women like tradwife videos? And why does it even matter?

This week, Ellen and Alona are joined by writer Sarah Manavis to discuss the small but significant group of women who promote anti-feminist values online—and why so many others watch their videos.

Sarah argues that the success of right-wing young men with large social media followings has distracted from a boom in similarly reactionary gen-Z women. Lifestyle influencers—from the overtly political to the unassuming—are using social media to championing a return to traditional gender roles.

Sarah reported on the story for the most recent issue of Prospect magazine. While researching her article, she spoke with academics to analyse why so many women gravitate towards making and consuming this brand of content online.

Is this harmless escapism, or a form of radicalisation? What about the paradox of self-made women making their careers out of promoting domestic lifestyles? And in the aftermath of Trump’s victory over Kamala Harris, Sarah discusses what trends on social media tell us about the US more broadly.

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