The People Business: Creating a Culture That Attracts Talent

In this episode of The AppleOne Podcast’s People Business series, host Brett Howroyd and AppleOne Regional Vice President Nicole McMurray are joined by Tanya Zion, Product Manager of Engagement Services for AIM, to discuss the critical connection between retaining great talent and attracting new talent. Tanya, a seasoned expert in people, processes, and communication, shares actionable strategies for building a workplace culture that keeps employees engaged and inspires top performers to join.

Tanya emphasizes the importance of understanding your organization’s culture, opportunities, and core values when identifying talent. She also highlights how addressing communication and process gaps can alleviate employee stress, leading to improved productivity, profitability, and overall job satisfaction. Drawing from her experience working across diverse industries, Tanya illustrates the transformative power of a people-centered approach.

For HR professionals and executives, Tanya’s advice is straightforward: Focus on retention by cultivating a supportive and dynamic culture—it’s the foundation for attracting the best talent.

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