The pioneers of single malt whisky in the 1960s and 1970s - Episode 5

In this episode we hear about the companies, people and brands that pioneered the single malt whisky category and the education needed amongst both consumers and those within the trade. We’ll also hear about how marketing and PR was done in the 70s and how my grandad put together the first Bowmore single malt label design, just a little different, and a lot less expensive than today’s methods!

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