The podcast to email list funnel with Deirdre Tshien

Full show notes available here

Timestamps

5:47 How to leverage human curiosity to drive your social media audiences to your podcast
12:03 What type of lead magnets work when appearing as a guest on other shows, and which don’t?
17:13 How to structure the lead magnet landing page to increase your sign-up rate and increase SEO traffic from Google
22:47 What email marketing tool Deirdre recommends to capture email addresses and nurture your list
24:07 Conversion rate benchmarks for your landing page
27:22 How to deliver value, properly nurture your email list, and feed your content flywheel
31:03 A summary of the 8 types of honey traps (mental models)
32:38 How can people with no marketing background implement honey traps in their content easily

Key ideas:

How to leverage human curiosity to drive your social media audiences to your podcast

• Leverage curiosity on social media to attract your audience by creating “honey traps” that trigger their interest.
• Use mental models like “The Paradox” to create curiosity-inducing content. For instance, combining contrasting elements like a million-dollar result and an unexpected method.
• Real-world examples, like a session titled “How I Made a Million Dollars with a $19 Product and a Toilet Seat,” can spark curiosity and drive engagement.
• Applying the “Cliffhanger” model keeps your audience engaged by withholding the complete story, prompting them to seek the conclusion.
• Embrace the “Boxer” model by addressing pain points and offering solutions. This formula is proven in marketing to resonate with audiences.
• Utilize the “Jaw Dropper” approach, teasing secrets or the “Marvel” technique, presenting frameworks to attract listeners who are eager to learn more.
• Understanding and applying these mental models can significantly boost engagement, as shown by Deidre’s experience, where downloads spiked by 2.5 times.
• By strategically using these curiosity-driven models, you can encourage listeners to close the loop and seek more information through your podcast episodes.

What type of lead magnets work when appearing as a guest on other shows, and which don’t?

• The traditional lead magnets like checklists and cheat sheets may not be as suitable for podcast audiences, as they are more inclined towards audio content.
• Create lead magnets that bridge the gap between the podcast content and the audience’s learning style, such as bonus clips or audio excerpts from podcast episodes.
• Utilize content honey traps to open loops and create curiosity, encouraging listeners to opt in for bonus audio content that complements the podcast episode.
• Gating relevant audio content as a lead magnet can significantly increase email list sign-ups, attracting engaged listeners who are more likely to return for more podcast content.
• Align your lead magnets with the learning preferences of your podcast audience to foster engagement and keep them within the same medium, enhancing the overall listener experience.

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