The Power in Purpose: A Podcast for Wedding Pros

Candice Coppola
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The Power in Purpose: A Podcast for Wedding Pros

Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.

  1. 12 DÉC.

    169 | RECAST EPSODE: The Truth About Wedding Directories And If They're Worth The Money

    I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way. Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts on these platforms. And let me tell you, it's not all sunshine and roses. In the latest episode of the Power and Purpose podcast, I'm diving deep into the world of wedding directories. I'm talking about the good, the bad, and yes, even the downright shady tactics some of these platforms use to get you to advertise. So, if you’ve ever wondered whether advertising in wedding directories is the right move for your business (or if it’s time to pull the plug on your current listing), I’m sharing candid insights and the criteria I use to decide whether wedding directories are worth it. (This episode originally aired as episode 108 and we are recasting it this month to help you think about advertising for your business in 2025 - and if directories are really worth the money. Enjoy!) Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola   SHOW NOTES:  http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    29 min

  2. 10 DÉC.

    168 | RECAST EPISODE: What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?

    You are tired of doing business alone, but you’re not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn’t the right fit for everyone, and in this episode I share how to know if you’re ready to hire someone to help and most importantly, what to look for in a business coach. Not all business coaches out there are qualified to help you - and my criteria will help you weed through the bullshit. (This episode originally aired as episode 116 and we are recasting it this month to help you plan for 2025. Enjoy!) On this episode of The Power in Purpose Podcast: [00:01:42]: Signs You're Ready to Hire a Business Coach [00:04:20]: Trait 1 [00:06:43]: Trait 2 [00:09:14]: Trait 3 [00:10:15]: Trait 4 [00:11:32]: Trait 5 [00:17:33]: Importance of group coaching and masterminding [00:20:06]: The power of workshops and group problem-solving [00:21:18]: Being a better business owner through community [00:23:41]: Traits to look for in a business coach [00:24:48]: The importance of putting effort into coaching Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola   SHOW NOTES: http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    39 min

  3. 5 DÉC.

    167 | RECAST EPISODE: Marketing to Gen Z - 5 Things You Need To Know

    Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to marketing to Gen Z couples [00:00:58]: Importance of understanding Gen Z couples [00:02:07]: Differences between Gen Z and millennial customers [00:03:32]: Importance of adapting to a changing society and clientele [00:05:55]: Statistics on Gen Z buyer preferences and behaviors [00:09:43]: Gen Z Marketing Tip #1 [00:11:09]: Gen Z Marketing Tip #2 [00:12:43]: Gen Z Marketing Tip #3 [00:14:15]: Gen Z Marketing Tip #4 [00:22:24]: Gen Z Marketing Tip #5 (This episode originally aired as episode 118 and we are recasting it this month to help you think through changes in your 2025 marketing strategy. Enjoy!) Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    27 min

  4. 3 DÉC.

    166 | RECAST EPISODE: Are Your Sales Down? Here's How To Diagnosis What's Wrong

    Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction and Sales Retraction [00:01:05]: The Wedding Industry and Speculations [00:02:18]: The Ups and Downs of Business [00:03:31]: Consistency and Long-Term Success [00:04:35]: Diagnosing Your Sales Problems Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola (This episode originally aired as episode 121 and we are recasting it this month to help you get a handle on your sales process. Enjoy!)   SHOW NOTES: http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS:  Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook  Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   JOIN ME INSIDE THE PLANNER’S PLAYBOOK:  Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    24 min

  5. 29 NOV.

    165 | 5 Systems Your Wedding Business Needs to Run Like Clockwork

    Today, I’m diving into the five wedding systems your business needs to run like clockwork. If you’ve ever felt like you’re drowning in endless tasks or reinventing the wheel for every new client, this episode is for you! On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Purposeful Business Systems [03:00]: The Importance of Onboarding [09:10]: Mastering Offboarding Processes [14:55]: Building Effective Team Systems [19:59]: Client Delivery and Project Management [25:15]: Creating a Robust Marketing System [30:14]: Conclusion and Next Steps Don't forget to shop my Black Friday sale (35% OFF!): https://shop.candicecoppola.com  Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola   SHOW NOTES: http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS: Shop my Black Friday sale (35% OFF!): https://shop.candicecoppola.com  Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    33 min

  6. 26 NOV.

    164 | Jen from Tonic Site Shop Shares Her 2025 Website Hit List & Sh*t List

    This week on the podcast, we’re diving deep into 2025 website trends for wedding pros with one of my absolute faves, Jen from Tonic Site Shop. If you don’t know Jen yet, she’s a genius when it comes to crafting beautiful, functional websites that actually work—not just look pretty. Together, we’re spilling all the tea on what’s in and what’s out for website trends in 2025. We’re calling this episode Jen’s “Website Hit List and Sh*t List,” and let me tell you, she does not hold back. From minimalist monochromatic designs to gradients, parallax scrolling, brutalism (yes, that’s a thing), and even whether sliders still deserve a place on your homepage, we’ve got it covered. There’s so much practical advice here—like why your fonts shouldn’t be tiny anymore and why an immersive website experience could completely change your business. On this episode of The Power in Purpose Podcast: [00:00]: Website Trends for 2025 [05:15]: Design Process and Inspiration [10:58]: Building an Immersive Experience [12:32]: Functionality Meets Aesthetics [13:53]: Hit or Shit: Design Trends Discussion [29:07]: Exploring Brutalism in Design [31:54]: Functionality Trends in Web Design [34:06]: The Importance of Multi-Page Websites [36:08]: Mobile vs. Desktop Design [37:45]: AI in Customer Support: A Hard No [39:02]: Navigating Dropdown Menus [40:22]: AI-Generated Website Copy: Pros and Cons [43:24]: Future Trends: What’s Next for Websites? [46:40]: Creating an Immersive Online Experience [50:13]: Tonic's Black Friday Sale and Templates Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola   SHOW NOTES: http://www.powerinpurposepodcast.com   LINKS MENTIONED: Shop Tonic Site Shop’s Black Friday Sale: https://candicecoppola.com/tonic  Shop my Black Friday sale (35% OFF!): https://shop.candicecoppola.com    GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    58 min

  7. 21 NOV.

    163 | Behind The Brand: The Making of Madden Made

    We are back this week with another episode of our Behind the Brand Series! I am interviewing wedding pros who are building recognizable, iconic brands in the industry to understand their success secrets. I’m so excited to have Kayla Madden from Madden Made Events as the second episode in our Behind the Brand series! Kayla’s built an incredible brand in the wedding industry over the past four years, turning her business into something unique and instantly recognizable. In our conversation, she shares how she started with a small passion project and grew it into a highly sought-after brand in the crowded New England market. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Purposeful Business Growth [06:13]: Kayla Madden's Journey and Business Philosophy [12:11]: The Importance of Authentic Branding [18:40]: Lessons from the First Wedding Experience [22:40]: Building Connections and Vendor Relationships [24:53]: The Impact of Rebranding on Business Success [31:21]: Listening to Your Gut in Business Decisions [33:13]: The Role of Marketing in Brand Building [36:51]: Crafting a Consistent Brand Message [39:31]: Embracing Authenticity in Your Brand [44:05]: Creating Madden-Made Events: Values and Experience [46:56]: Finding Unique Sources of Inspiration [53:28]: Future Aspirations: Scaling and Team Building [56:38]: Advice for New Entrepreneurs [58:23]: The Secret Sauce of an Iconic Brand   Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola   SHOW NOTES: http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   LINKS MENTIONED: Learn more about Madden Made: https://maddenmadeevents.com/  Follow Kayla on Instagram: https://www.instagram.com/maddenmadeevents/    JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    1 h 2 min

  8. 19 NOV.

    162 | The Marketing Strategy For Wedding Pros That’s Algorithm Proof

    In this episode, I’m sharing a powerful marketing strategy for wedding pros who want to move beyond the limitations of single-platform marketing (read: the Instagram rat race). If you’re tired of constantly battling algorithm changes and seeing inconsistent reach, this episode is for you. We’re diving into the benefits of omnichannel marketing—a strategy that allows you to connect with clients across multiple platforms, build brand recognition, and strengthen customer trust. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Omni-Channel Marketing [09:01]: The Importance of Consistency [12:10]: Steps to Implementing an Omni-Channel Strategy [15:02]: Mapping the Customer Journey [17:51]: Refining Your Branding [21:09]: Creating a Content Strategy [24:00]: Utilizing Tools for Success [27:11]: Common Mistakes in Omni-Channel Marketing Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola   SHOW NOTES: http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    33 min
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Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.

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