The Power of Consistency with Denequa Williams-Clarke

In this week’s episode, I sit with Denequa Williams-Clarke, the founder of LIT Brooklyn, a luxury, eco-friendly candle company. I actually kinda stalked Denequa after hearing her speak at an event I attended in NYC back in 2019. She was on the panel after being featured in She Did That a Netflix documentary exploring the passionate pursuits of black women who are building legacies and making history. We recorded this episode prior to the pandemic and I know that since then her business has catapulted into new and inspiring territories.

After deciding she wanted to launch a candle company, Denequa taught herself how to make candles, and since then, has been able to partner with top brands and has grown her passion into a profitable business.

We discuss Her quitting her job as an assistant manager at a luxury fashion house, her Caribbean upbringing, How she started her business with the support of a great partner, losing her dad and how navigating grief impacted her as an entrepreneur. And we spoke about rest and what that looks like. Seeing as rest is our them for the month we’d love to know how you rest. So drop us a note after listening to this. As usual like, share, rate and subscribe. Still, we bloom.