The Power of Digital Polic‪y‬ Kristina Podnar

Podcast livestreaming is quickly gaining momentum. Unlike legacy podcasts, where users can listen to insights after you’ve recorded and produced the episode, livestreaming is more like a radio show in that it is broadcast real time. Why pivot to podcast livestreaming and how to do it right? Christoph Trappe talks about the details you need to consider in order to successfully take on podcast livestreaming.

Over the past few years, we have seen an increase in influencer marketing and associated agencies pairing businesses with the right influencers. Kyle Hjelmeseth, CEO of top-tier talent management agency G&B, shares his experience and the power of digital policy for both brand and talent.

Machine learning and artificial intelligence are only tools. By applying these digital tools, insurance companies can gain insights that drive service quality to consumers and profits for the company. Kristina speaks with Amir Raskin about technology and the human side of analytics for the insurance industry.

If you’ve ever wished that you could deploy your best editor on staff to every content creator in the enterprise, your wish can now come true in the form of Grammarly for business. The AI-enabled tool makes suggestions that keep a company’s content on-brand, with a consistent tone and voice. Have a listen to my interview with Dorian Stone, GM of Business at Grammarly, to understand better how the tool works and how it just might change your approach to editorial policy adoption from now on.

Storytelling can be taught, and mastering the rules can help us create compelling narratives. And just like chess, having rules in place allows you to get creative and press up against the boundaries, innovating until you beat your opponent. Chiara Aliotta talks about the power of storytelling, why design is more critical than ever for brands and the value of having the right creative partner.

Finding customers, increasing brand awareness, lead generation, delighting customers, hiring talented people, and the list goes on for each and every small business today. The secret to success isn’t in having a special hidden talent around any one of these things, but rather knowing where to find the support when you need it. Rachael Powell, COO of Xero talks about resources available to small businesses and how to successfully execute in this uncertain world.