Jeff Beringer, the newly appointed Chief AI Officer at Golin, holds a B.S. in Journalism from The University of Kansas. His career in digital and social media strategy spans over two decades, including pivotal roles at Weber Shandwick and Golin, where he now leads the agency’s transformation into a fully AI-integrated entity.
In this episode of MYW, Oskar sits down with Jeff to discuss his personal approach to creativity. They explore how a lifelong curiosity has led Jeff to his current role, what it truly means to be a Chief AI Officer, and how AI technology is transforming Golin’s operations as an agency.
Jeff reflects on past technological revolutions, discussing the complexities, successes, and missteps along the way. With a clear optimism towards AI, Jeff discusses the enduring importance of human creativity and how AI can empower us by freeing up time to focus on more fulfilling and joyful work.
Chapters
00:00 Introduction
2:45 Jeff's Background and Role as Chief AI Officer
11:30 Previous Paradigm Shifts and Approaches
26:50 The Age of AI and its Impact
31:20 Approach to AI at the Agency
35:12 Collaboration and Partnerships for AI Use Cases
43:16 AI's Role in Making Work Better and Faster
46:25 Proving the Business Impact of AI
48:43 Evolving Skill Sets in the Industry
56:34 Generating Immersive Content with AI
01:01:50 Golin's AI Model
01:06:00 Jeff's Top Media Recs
References
Ben’s Bites Newsletter
The Artificial Intelligence Show
Evolving AI
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Information
- Show
- PublishedJuly 29, 2024 at 1:57 PM UTC
- Length1h 12m
- RatingClean