The STR Sisterhood

The STR Sisterhood

Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!

  1. 6 NGÀY TRƯỚC

    Turning Large Airbnbs into Cozy Retreats: Jen Arkell’s Design Secrets

    What’s the secret to designing and furnishing large vacation rentals that feel inviting and functional for big groups? In this episode, I sit down with Jen Arkell, a homeschooling mom of seven and a creative force in transforming oversized short-term rentals into warm, welcoming retreats. Jen shares her expert strategies for staging and interior design, tailored to Airbnb and short-term rental properties. From creating functional spaces that cater to large groups to stocking kitchens with must-have essentials, she reveals the small details that make a big difference. Jen also dives into the personal side of her journey, opening up about how she balances running big design projects with homeschooling and family life. With faith as her foundation, she shares how she’s overcome challenges and made the design process a family affair. This episode is packed with practical tips and heartfelt stories that will inspire Airbnb hosts and short-term rental owners alike. If you’re ready to take your vacation rental design to the next level, don’t miss this conversation. Listen now and learn how to create spaces that not only look stunning but feel like home. HIGHLIGHTS AND KEY POINTS: [02:41] A short introduction about our guest Jen Arkell [04:57] Jen’s approach to designing large vacation rentals or expansive properties [07:02] What are the key considerations when furnishing a kitchen for large vacation rental properties [10:01] Jen walks us through her process of designing large vacation rental properties [12:55] How Jen manages the receiving and labeling of shipments for property staging [15:20] Jen explains how she intuitively designs large vacation rental spaces despite not having formal interior design training [17:40] How Jen and her husband balance budget and functionality to furnish large vacation rentals, and create a comfortable, high-quality guest experience [23:41] Jen’s approach in designing vacation rental properties with events in mind [25:06] Jen advice to those new to staging and furnishing large properties [26:42] How Jen balances homeschooling, raising her kids, and managing a short-term rental business [28:51] Jen's way of involving her kids in property setup and fostering a family-oriented work environment [33:39] Jen shares how she gets to know her cleaners builds strong relationships with them [36:00] How Jen personally deals with stress [39:05] The lightning round Golden Nuggets: “Start small, and scale from there.” “Show yourself grace when you can't always find that exact piece that you want to find; in the end, it'll come together.” “When you pour into the kids you and you're pouring into your family, there's a natural outward flow of being on the same team so that you can manage what you need to do.” “I truly know the Lord has His hand and everything allows everything to happen for a reason, and those are the most beautiful moments.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

    47 phút
  2. 24/12/2024

    The Power of OwnerRez: Insider Tips and Insights with Jen Pearman

    Are you ready to supercharge your Airbnb or short-term rental business? In this episode, I sit down with Jen Pearman, the dynamic onboarding manager at OwnerRez, to reveal how this game-changing platform can revolutionize your rental operations and become a powerhouse tool for your success. This episode is all about the "how" and the "why" of OwnerRez—and Jen delivers! We’re diving headfirst into the platform’s standout features, like its intuitive booking management, streamlined automation, and powerful reporting tools designed to help you run your Airbnb or short-term rental business with more efficiency and ease. We pull back the curtain on what truly makes OwnerRez a standout choice for hosts and property managers. From exclusive support resources to behind-the-scenes development insights, you’ll learn how this platform’s user-first approach keeps it ahead of the curve in the ever-evolving world of short-term rentals. But it doesn’t stop there. Jen shares exciting updates and reveals how OwnerRez stays at the forefront of the vacation rental industry by listening to user feedback and continuously enhancing its features. If you’re looking for a solution that grows with your Airbnb or short-term rental business, this is it! Tune in now and discover how OwnerRez can be your secret weapon for short-term rental success! HIGHLIGHTS AND KEY POINTS: [02:01] A short introduction about our guest Jen Pearman and her career’s journey in the vacation rental industry [06:41] The core values and culture at OwnerRez and how they align with Jen’s work experience there [10:19] Jen explains how OwnerRez addresses concerns about the platform’s setup complexity [14:11] OwnerRez's extensive support resources for new and existing users [18:32] Jen discusses significant updates that have recently been released in OwnerRez [19:56] Jen explains the Push Notifications feature recently added to OwnerRez [24:15] Jen’s advice to someone considering OwnerRez versus other property management systems in the market [26:20] The lightning round Golden Nuggets: “Being people first, that's at the heart of what we do.” “Establishing core values in your business is one of the biggest gifts that you can give to your future self.” “You'll get there. There's a lot to know, but you'll get there.” “You talk about internal pep talk, but that's a very real thing, the talk that we have going on inside of our minds. We have millions of thoughts every day, and the vast majority of those thoughts in most people are negative, right? And so when we understand the power of our minds and the power of that self-talk, it can be life changing.” Want to give OwnerRez a spin and see what all the buzz is about? Click here to sign up for an account and experience the magic for yourself! Full disclosure — if you sign up through this link, I may earn a small commission. Think of it as your way of supporting more awesome content like this (and I’ll be doing a little happy dance on my end)! Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

    37 phút
  3. 17/12/2024

    Midterm Rentals: Revolutionizing Your Real Estate Strategy with Katie Lyon

    Are you looking for a game-changing strategy to boost your real estate investments? In this episode, I sit down with Katie Lyon, a marketing expert and savvy midterm rental investor, to explore how midterm rentals can transform your investment journey. Katie shares her personal story of how she and her family unexpectedly ventured into midterm rentals and quickly scaled their portfolio to success.You'll discover why starting small is often the key to building a solid foundation and how Katie identifies the best properties while fostering valuable relationships with landlords.  We’ll dive deep into the operational differences between midterm and short-term rentals, with Katie offering expert advice on managing remote properties, overcoming HOA challenges, and streamlining day-to-day operations. If you're considering midterm rentals but don't know where to begin, this episode is packed with actionable insights that will help you rethink your investment strategy. Tune in to find out how midterm rentals could be the game-changer your portfolio needs! HIGHLIGHTS AND KEY POINTS: [02:06] A short introduction about our guest Katie Lyon [03:23] Katie's journey into real estate investing and  how she got started with MTRs [06:00] How Katie started and built her real estate investment portfolio  [09:23] Katie’s approach to selecting and securing properties for rental arbitrage [11:01] Katie’s strategy for negotiating with landlords to approve rental arbitrage agreements [13:17] What are the key factors Katie looks for in a potential partner [16:20] Katie’s real estate portfolio and her approach to balancing property types and sizes [18:12] The importance of understanding one's personal risk tolerance in real estate investing [19:21] What is “hybrid approach” to renting and how this strategy can benefit property owners [23:25] The key operational differences between that short term and mid term strategy [26:58] Katie talks about the difference between Furnished Finder and Airbnb for midterm rental hosts [29:01] Katie discusses their process for evaluating potential tenants as midterm rental hosts [30:36] What are the challenges that Katie faces and how she navigates them as a remote property host [32:37] Katie explains how she manages accesses to rental arbitrage units [34:25] Katie’s view of townhomes within HOAs and their benefit to her rental properties [37:58] Katie talks about her insurance provider for her rental properties [39:18] Katie’s advice for beginners in midterm rentals [40:49] The lightning round Golden Nuggets: “You have to position yourself like you are giving us just as much value as you're getting.” “What I like operationally about midterms is it's just so simple.” “Learn until you're just comfortable enough and then try.” “I think so often people feel stuck because they're waiting for that perfect time, you know? And the truth of the matter is, there's never going to be a perfect time.” “Worrying is one of the most grossly underestimated wastes of time and energy, because worrying gets you nowhere.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

    52 phút
  4. 10/12/2024

    Unstoppable Entrepreneurship: Tiffany Katuls' Secrets to Thriving in Airbnb & Beyond

    Ever wondered how to juggle multiple businesses without losing your balance? I’m thrilled to introduce Tiffany Katuls—an unstoppable force in the world of entrepreneurship. With her bold vision and relentless drive, Tiffany has built an impressive reputation across multiple industries (including owning and managing a portfolio of short-term rentals on Airbnb). And today she’s revealing the strategies that have propelled her to extraordinary success. Tiffany’s journey is nothing short of inspiring. From thriving in short-term rentals to mastering franchising, and co-owning a mortgage company with her husband, she has proven that entrepreneurial potential knows no limits. In this episode, she’ll share the insider secrets and actionable strategies that fueled her rise to the top. Curious how to lead a dynamic team while still prioritizing self-care? Tiffany pulls back the curtain on how she manages it all—achieving incredible success while maintaining balance. This is an episode you can’t afford to miss! Tiffany’s story, insights, and practical advice will captivate, motivate, and empower anyone ready to elevate their entrepreneurial journey. Tune in for an exclusive look at Tiffany’s path to success and leave with the tools you need to unlock your own potential! HIGHLIGHTS AND KEY POINTS: [01:53] A short introduction about our guest Tiffany Katuls and her transition to being a real estate investor and business owner [03:54] Tiffany talks about her massage franchise business and how she was drawn in by the brand's promise [07:10] Tiffany shares that her short-term rental portfolio located across several prime locations and how she chose her markets [10:06] Tiffany discusses how they expanded their mortgage company that specializes in financing options for STR property investments [12:45] The biggest misconceptions that Tiffany’s clients have when seeking a mortgage for rental properties [14:17] How Tiffany balances a busy life with multiple businesses [19:08] Tiffany shares her approach to hiring and building a successful team [22:34] How Tiffany handles mistakes or lapses in performance from her team members across her various businesses [25:22] The importance of self-care and how Tiffany manages the mental load of her multiple responsibilities as a business owner, wife, and mom [28:10] Tiffany shares how her children may eventually get involved in her businesses [32:33] Tiffany shares her advice for someone considering starting a new STR business while still balancing their current corporate job [35:50] The lightning round Golden Nuggets: “The number one question I get everyone who meets me is like, how are you doing it all? That means time blocking. So for me that's really important. And I would say step two that's really important is delegation.” “Delegate to elevate.” “You hire by your core values, and you fire by your core values.” “Mistakes obviously happen, and we consider them teaching moments.” “...As women, we can teach our kids amazing lessons when we're not even trying, we're leading by example and teaching them valuable things that they'll keep with them always.” Let’s Connect! Facebook: https://www.facebook.com/tkatuls Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

    46 phút
  5. 03/12/2024

    The Power of Murals: Enhancing Guest Experiences in Short-Term Rentals with Hannah Legg

    Have you ever wondered how to elevate your Airbnb or short-term rental into an unforgettable guest experience? Then you’re in for a treat! In this episode, I sit down with the incredibly talented mural artist, Hannah Legg, to explore the magic of mural painting and how it can transform any space into a show-stopping, guest-pleasing masterpiece. Hannah shares her journey into the world of mural creation, from her early artistic roots to becoming a full-time muralist for short-term rental properties. Her expertise in blending art with the unique needs of Airbnb hosts allows her to craft spaces that go beyond aesthetics—they tell a story and leave a lasting impression on guests. Throughout our conversation, Hannah spills her best tips for working with artists, incorporating local culture, and designing murals that are both beautiful and durable. She walks us through her creative process, from initial client consultations to the final brushstroke, giving you a behind-the-scenes look at how murals can bring your rental to life.  Whether you’re a seasoned Airbnb host or just stepping into the short-term rental space, this episode is filled with insights that will inspire you to elevate your property’s style and guest experience. Tune in and get ready to see how murals can turn your Airbnb into a memorable, must-visit destination! HIGHLIGHTS AND KEY POINTS: [01:46] A short introduction about our guest Hannah Legg and how she got into the world of painting murals [04:50] How Hannah started integrating mural work into the short-term rental market [07:44] Hannah discusses the creative process for creating a mural from the initial client inquiry to the final installation [10:45] Hannah shares the techniques for transferring a mural design from a digital concept to a physical space [12:47] How much time clients should budget for a mural project for short-term rental spaces [14:32] Hannah talks about the mural styles and themes that resonate well with STR guests [16:56] Hannah’s perspective on including branding in murals for short-term rentals [17:58] The challenges of working with different mural surfaces and weather conditions [22:16] Hannah discusses the value of incorporating local culture into murals for short-term rentals [23:56] Hannah shares her experiences with the challenges of mural painting [26:22] What is the average lifespan of a mural [27:40] Hannah shares some feedback from STR owners regarding her murals and the impact to their guest experience  [29:42] Valuable insights from Hannah into the budgeting process for mural projects [32:14] Hannah’s thoughtful advice for those considering a mural for the first time in their property [33:56] The lightning round Golden Nuggets: “I think just planning ahead and not panicking are probably the two biggest bits of advice I have.” “You don't have to have everything figured out before you take that step.” Let’s Connect! Website: https://hannahleggartist.com/ Email: hannahleggartist@gmail.com Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

    43 phút
  6. 26/11/2024

    Building a Successful Co-Hosting Business: Insights from Steph Weber

    I’m beyond excited to sit down with the powerhouse entrepreneur Steph Weber, whose journey through branding, marketing, and now the dynamic world of Airbnb and short-term rentals will inspire and energize you. In this captivating episode, Steph reveals how she transitioned from the fashion industry to launching her successful short-term rental co-hosting business—all while balancing the joys and challenges of motherhood. We’ll dive into her story, uncovering the strategies and lessons that have fueled her growth in the Airbnb and short-term rental space. From finding and vetting clients, building a strong network, and creating solid partnerships, to setting essential boundaries, Steph’s insights are pure gold for aspiring entrepreneurs and short-term rental hosts alike. Steph’s candid take on balancing family life with entrepreneurship is both inspiring and practical, offering advice that anyone on this journey can relate to. Her wisdom and secrets to success in the fast-paced world of Airbnb are sure to leave you fired up and ready to pursue your own dreams with confidence. Whether you're looking to break into the short-term rental market or simply want a fresh perspective from a seasoned entrepreneur, this episode is a must-listen. Tune in and soak up the insights from Steph’s remarkable journey to help shape your own path in the short-term rental industry! HIGHLIGHTS AND KEY POINTS: [02:10] A short introduction about our guest Steph Weber and her transition to the world of short-term rental  [06:09] Steph’s journey of starting a co-hosting business [09:38] Steph shares her approach to confidently securing a first co-hosting client [14:23] What are the challenges that Steph faced when she started her co-hosting business  [17:03] How building strong local partnerships and a reliable referral network helped Steph’s co-hosting business grow [19:26] What is Skip Tracing and how Steph is utilizing it [20:58] The importance of leveraging relationships with real estate agents to grow a co-hosting business [24:43] Steph shares her approach to vetting co-hosting clients and the importance of aligning values for a successful partnership [30:07] How Steph navigated a difficult conversation with a property owner to end a business relationship [34:29] Steph’s challenges and strategies of balancing family life, business ownership, and personal fulfillment [40:17] Steph’s advice for individuals who want to start a co-hosting business [42:13] The lightning round Golden Nuggets: “So there are things that you may fumble your way through a little bit, and if you can fumble through it confidently, and they feel confident in your abilities, then you have somebody who's probably going to say yes, because at the end of the day, they're being underserved where they currently are, and they need a different solution.” “Your network is your best friend.” “Find a mentor – and that is the very first thing that I would tell you.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

    51 phút
  7. 19/11/2024

    The Midterm Rental Shift: Insights and Innovations with Vivian Yip

    Tired of the constant churn and unpredictability of Airbnb and short-term rentals? It might be time to explore mid-term rentals! In this must-listen episode, I sit down with the "Queen of Midterm Rentals," Vivian Yip, as she shares her journey from the corporate world to mid-term rental success.  Vivian unveils the strategies behind her incredible growth, from managing booking calendars to dynamic pricing and guest screening techniques, all tailored for mid-term rental excellence. Gain powerful insights into how mid-term rentals offer a stable, profitable alternative to short-term investments. Whether you’re an Airbnb host looking to diversify or an investor ready to expand into new rental opportunities, this episode provides essential knowledge to help you maximize your income potential and navigate this evolving industry with confidence. Tune in and take the first step toward transforming your rental strategy! HIGHLIGHTS AND KEY POINTS: [01:44] A short introduction about our guest Vivian Yip [03:42] Vivian’s talks about the challenges with OTAs and why she shifted to Midterm Rentals [06:00] The creation of the Hestia brand to represent high-quality midterm rentals [07:21] Vivian talks about Hestia and how hosts can join the network [09:43] Vivian reflects on her transition to midterm rentals and the changes it brought to her property management approach [11:34] How Vivian effectively manages midterm rentals and the differences with STR [12:56] The guest screening process in the MTR space when dealing with last-minute bookings [16:13] Vivian shares the strategies in managing calendars and pricing for midterm rentals [20:07] Vivian discusses the demand for midterm rentals and the current state of the market [22:52] The importance of strategic planning and key considerations when investing in single-family homes for midterm rentals [28:15] What are the best practices for cleaning MTRs in comparison to STRs [30:40] How Vivian see the future of the MTR space with the development of a new OTA [31:49] The lightning round Golden Nuggets: “Screen your clients or screen your guests, because in midterm rentals, now you're moving into tenancy, and you're not properly screening them, you're going to have a problem.” “"Calendar management is the most important thing you can do in the midterm rental space.” “When someone makes a booking with you on Airbnb, the terms and conditions are between the guest and Airbnb. The terms and conditions are not between you and the guest. So signing on to a property management system is going to be a huge benefit to your midterm rental business, because now there's a contract between you and the guest.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

    40 phút
  8. 12/11/2024

    Profitable, Guest-Centric Short-Term Rental Design with Erica Dike

    In this episode, I sit down with short-term rental expert and interior designer Erica Dike, whose journey from NASA engineer to vacation rental designer is nothing short of inspiring. Erica dives into her data-driven approach to creating Airbnb properties that deliver stunning aesthetics and exceptional guest experiences. She shares invaluable insights on understanding your target market, maximizing your investment returns, and elevating guest satisfaction. Discover Erica's top tips for transforming your Airbnb or vacation rental into a guest-centric oasis. From functional furniture placement to cost-effective upgrades, Erica reveals practical strategies to help you stand out in the competitive short-term rental market. Whether you’re a seasoned host or just stepping into the world of vacation rentals, her expertise will provide a roadmap to success, making this episode a must-listen for anyone aiming to optimize their short-term rental investment. Tune in for actionable advice that will inspire you to elevate your Airbnb business and create unforgettable guest experiences! HIGHLIGHTS AND KEY POINTS: [02:07] A short introduction about our guest Erica Dike [02:43] How Erica started in interior designing and in the short-term rental industry [06:41] Erica talks about her “data-driven design formula” [11:13] Creating a vacation rental space that maximizes value for guests [14:55] How Erica gathers data on guest preferences when designing a vacation rental [18:48] Erica discusses the common mistakes in vacation rental designing [21:46] Erica shares the strategies for designing vacation rentals on a tight budget [27:38] The importance of optimizing spaces in vacation rentals for maximum guest comfort [32:56] Erica shares cost-effective design upgrades that improve the guest experience and boost ROI [38:49] Erica discusses the importance of identifying a target market for vacation rentals [42:19] The lightning round Golden Nuggets: “When you are designing a vacation rental, it's very different from a residential property, because you're not designing it for a set person, and you also are having to design something that's going to market itself.” “It's important to kind of weigh out your budget, the property you're looking at, the number of guests, the experience you're going to be able to convey to them before you pull that trigger.” “When you're designing your vacation rental, you are not staging it, because staging highlights the property. When you're designing a vacation rental, you're designing an experience.” “Provide value in every area of your life, because you never know what that's going to turn into, and even if it doesn't turn into something, that builds your legacy; that’s how people remember you.” Let’s Connect! Website: ericaooh.com Instagram: https://www.instagram.com/ericaoohdesigns Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

    50 phút
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Giới Thiệu

Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!

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