The power of words & how to name your brand with Chief Executive Boss Lady at Eat My Words, Alexandra Watkins | Ep. 42

I'm sitting down today with Alexandra Watkins, bestselling author and Chief Executive Boss Lady of Eat My Words, a renowned naming firm. For nearly 20 years, she and her naming firm, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me...