The power of words & how to name your brand with Chief Executive Boss Lady at Eat My Words, Alexandra Watkins | Ep. 42 Britt Witkin

I'm sitting down today with Alexandra Watkins, bestselling author and Chief Executive Boss Lady of Eat My Words, a renowned naming firm. For nearly 20 years, she and her naming firm, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me.

Whether you're an entrepreneur seeking to create a brand name that sticks, or someone looking for the right words to articulate your personal brand, this episode is a goldmine.

I believe in the power of words and to hear a master at work, someone who makes it all sound so easy and effortless, was incredibly inspiring. If you're thinking, "I'm not a creative person, there's no way I can do this," stick with me. I think you'll be pleasantly surprised at her process.

In this episode we cover:
- Alexandra's story and why she started her own business
- Tips on how to brainstorm that you wouldn't think about like the type of environment to get creative juices flowing, how to work with a brief, etc.
- Whether it's OK to rebrand in the
- How NOT to name a brand and why
- Selecting a domain name and having that step be last on your list
- Inspiring examples from successful companies
- She also covers the treasure trove of free resources living on her website in case you want to spark your imagination

Listen in to learn, get inspired and have some fun!

LINKS:
Free SMILE & SCRATCH Name Evaluation Test
Free Brand Names Mini Masterclass
How To Create Super Sticky Brand Names Online Course
Hello, My Name Is Awesome Book
Get in Touch:
alexandra@eatmywords.com
http://www.eatmywords.com
https://www.linkedin.com/in/alexandrawatkins
Thank you for spending time with me! Don't forget to rate and review wherever you listen to podcasts.

Thanks for your support. I'll be back soon with some more inspiring conversations with inspiring humans...

-Britt

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Disclaimer: this episode is not meant to be medical advice. Please seek advice from a medical expert.