In this episode of “The Premium Mindset,” Evan Ritchey, CEO of Coconut Cleaning, and Cameron Bawden, CEO of Green Mango Pest Control, discuss marketing for services businesses. Whether you are a pool, carpet cleaning, pest control, window washing, car detailing, pet grooming, window tinting company, or anything in between, these marketing strategies apply to you. Perhaps you are looking to start your own business, newly out of college or high school or returning home from a mission, understanding your future marketing outlets will set you up for success. Businesses run on sales but no one will buy from you if they never hear about your business. Marketing is how you get your ideal clients to hear about your business. But with so many marketing options: digital marketing vs physical marketing, billboards, Google ads, social media marketing, Facebook ads, SEO, Yelp, Thumbtack, email, Radio ads, etc, finding the right channels for your business can be confusing. Even just knowing how much money to put into marketing at different stages in your business is challenging. In this episode, Cameron and Evan dive into their 24+ years of combined business experience to discuss a full proof marketing strategy. If you have ever seen a Green Mango Pest Control truck or Coconut Cleaning Van, you’ll know our marketing has worked. This is the deep dive into marketing you have been looking for. Be sure to watch this BEFORE investing into Marketing. Check out Cameron’s instagram page for more entrepreneurship, fitness, and work life balance content here: https://www.instagram.com/cbawden/?hl=en Check out Evan’s instagram page here: https://www.instagram.com/evan.p.ritchey/ Ready to take a deeper dive into entrepreneurship? Find everything you'll need to know here: https://www.youtube.com/@ThePremiumMindset TIMESTAMPS 0:00-0:23: When to Forgo Cashflow Marketing for small businesses Intro 0:24-0:33: Should I start my business with door to door sales? 0:34-1:05: The Premium Mindset Intro by JohnJayandRich Radio Host Rich Berra 1:06-1:20: Should I door to door knock after an LDS Mission? 1:21-2:18: Marketing is expensive, how can I invest efficiently? How can I get more from my current marketing channels? 2:19-2:27: Acquisition costs kicks cashflow down the line 2:27-3:23: Have I been door to door knocking for too long? 3:24-5:00: Is door to door sales worth it when starting a business? 5:01-5:44 Getting ‘good hood’ in door to door knocking 5:45-6:44: Work Door to door knocking for someone else first 6:45-8:16: The benefits of door to door knocking - immediate call to action - Marketing timing is crucial 8:17-8:52: New entrepreneurs, you can always be door to door knocking to generate customers 8:53-9:20: If you want quick call to action, try these… 9:21-10:00: Don’t do sketchy sales tactics 10:01-10:55: When wearing all the hats as an entrepreneur, don’t slack on sales training 10:56-11:35: How to get your first clients as a new business 11:36-11:56: Increase route density, decrease drive time 11:57-12:27: Reputation and Brand will strengthen your business’s weaknesses 12:28-12:57: Soliciting can tank your reviews 12:58-13:41: Roll the dice on Facebook Ads 13:42-15:23: Strong call to actions to convert high ticket customers 15:24-16:00: Make the first page on Google 16:01-16:18 Call to actions require several touch points 16:19-17:54: The best customers come from referrals 17:55-18:06: How to drive your acquisition cost down 18:07-19:00: Know your business’s strength - are you a brand people want to talk about? 19:01-19:52: Tie Promotions with your Referral Program 19:53-20:28: How to get your acquisition cost down significantly 20:29-21:21: Upsell your new customers
