The PricePlow Podcast

Supplement Industry Thought Leaders
  • 5.0 (14)
  • NUTRITION
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The PricePlow Podcast

The PricePlow Podcast is a health, diet, supplementation, and fitness podcast run by Mike and Ben. We'll interview various sports nutrition professionals, athletes, and researchers based upon our unique interests and skill-sets. As a website that covers supplements and meat-heavy diets, much of this will revolve around sports nutrition supplements and performance enhancement, but we won't limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https://blog.PricePlow.com/podcast

  1. 2 DAYS AGO

    #160: Jack Sehgal & Chuck Zhang - Nutrablend Foods + Selling Supplements in China

    On Episode #160 of the PricePlow Podcast, Mike and Ben continue their conversation from the Basic Supplements launch, this time joined by Jack Sehgal, CEO of Nutrablend Foods, and Chuck Zhang for an in-depth discussion about supplement manufacturing, quality control, and the evolving Chinese market. After our fascinating discussion with Basic Supplements in Episode #156, we dive deeper into the manufacturing side with Nutrablend Foods, Basic’s trusted manufacturing partner. Jack shares his journey from MMA retail in the UK to leading one of North America’s premier supplement manufacturers, while Chuck provides valuable insights into the unique challenges and opportunities of the Chinese supplement market. Manufacturing Excellence Meets International Markets: Inside Nutrablend Foods The conversation explores how Nutrablend Foods transformed their business by focusing on fewer, higher-quality partnerships, the importance of maintaining consistent supply chains, and the intricate details of large-scale powder manufacturing. Additionally, Chuck shares fascinating perspectives on the differences between Western and Chinese supplement markets, offering valuable insights for brands looking to expand internationally. This episode provides a rare glimpse into the world of supplement manufacturing and international market dynamics, offering valuable insights for industry professionals and supplement enthusiasts alike. Let’s dive in! Video: From Buffalo to China and Everywhere In Between https://www.youtube.com/watch?v=RbYZ6vnMfSo Detailed Show Notes: Jack and Chuck Talk Nutrablend Foods and China * (0:00) – Introductions * (03:45) – Nutrablend’s manufacturing process and differentiation * (06:15) – Challenges and adaptations in the manufacturing industry * (08:30) – Nutrablend’s strengths and specialization * (09:15) – What’s Up in China? Chuck’s background and market insights * (19:30) – International market strategy and compliance * (24:00) – Quality control and consistency in manufacturing * (29:00) – Efficiency and scalability in manufacturing * (32:15) – Collaboration and customer success * (42:45) – Future plans and market opportunities Thank you to Jack for hosting us in Buffalo, NY and to Chuck for delivering your wisdom and expertise. Sign up for Basic Supplements news alerts below and subscribe to the PricePlow Podcast — please leave us a great review!

    1h 4m

  2. DEC 11

    #159: MuscleTech EuphoriQ V2 Beta-Testing on the PricePlow Discord

    In Episode 155 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive into the evolution of the fan-favorite pre-workout, EuphoriQ. Known for its balanced energy and smooth focus, EuphoriQ quickly became a staple in the supplement community after its initial release with paraxanthine. Dan, who has been integral to the development of EuphoriQ V2, takes us through the journey from the original formula to this newly upgraded version, revealing the thought process and customer feedback that influenced each enhancement. Beta-Testing EuphoriQ V2: How Does the Small Yohimbe Dose Hit? Throughout the episode, the team explores how V2 preserves what made EuphoriQ popular while improving on pump, endurance, and mental clarity with adjusted doses of ingredients like L-citrulline, nitrates, and tyrosine. Dan highlights MuscleTech’s approach to incorporating feedback and adapting the formula to align with evolving customer expectations, while maintaining the brand’s commitment to effective, scientifically-backed products. In addition to product formulation, the discussion covers EuphoriQ V2’s distribution strategy, flavor development, and MuscleTech’s plans for broader accessibility. Tune in for an engaging conversation on the craft of refining a premium pre-workout, along with exclusive insights into MuscleTech’s vision for the future of performance supplements. https://blog.priceplow.com/podcast/muscletech-euphoriq-v2-beta-test Video: The PricePlow Discord Beta-Tests EuphoriQ V2 https://www.youtube.com/watch?v=1n9xdRdlP_E Detailed Show Notes: Beta-Testing MuscleTech EuphoriQ V2 * (00:00) – Introduction to EuphoriQ V2 * (00:45) – The Evolution from V1 to V2 * (06:15) – User Experiences and Feedback * (10:45) – Focus and Performance Insights * (18:00) – Comparative Analysis with Other Pre-Workouts * (22:00) – Flavor Innovations and Preferences * (26:00) – Exploring Unique Flavors: Watermelon and Yuzu Lemonade * (30:15) – The Future of V2: Retail Strategies and Availability * (33:30) – Enhancing Focus: The Role of Tyrosine and Paraxanthine * (36:15) – Expectations vs. Reality: Feedback on V2 Samples * (40:45) – Potential for New Nootropic Products * (42:15) – The Science Behind Beta-Alanine and User Experiences You can read our main EuphoriQ V2 article, and find deals on PricePlow in the widgets below. As always, subscribe to the PricePlow Podcast on your platform of choice, and leave us a 9000-star review!

    47 min

  3. DEC 4

    #158: Jonathan Scheiman - Fitbiomics Decodes Elite Athlete Microbiomes Into VNella

    On Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Jonathan Scheiman, co-founder and CEO of FitBiomics, to discuss VNella, a revolutionary probiotic strain derived from the microbiomes of elite athletes. The conversation explores how this cutting-edge innovation optimizes endurance, reduces fatigue, and brings next-generation biotechnology to everyday health and performance. VNella: Optimizing Human Performance Through the Microbiome Dive into the science behind VNella, a first-of-its-kind probiotic that metabolizes lactic acid to fuel mitochondria, enhance recovery, and improve overall energy levels. Jonathan shares the groundbreaking journey of FitBiomics, from analyzing the microbiomes of ultra-endurance athletes to developing consumer products that benefit everyone from Olympians to everyday fitness enthusiasts. The trio also explore the role of athletes in product development, the broader applications of microbiome research, and FitBiomics’ ambitious vision to transform health and wellness through proprietary probiotics. This is a podcast packed with science, innovation, and practical takeaways for optimizing performance and well-being. Let’s dive in! https://blog.priceplow.com/podcast/jonathan-scheiman-fitbiomics-158 Video: Decoding Elite Athletes’ Microbiomes and Making VNella at Fitbiomics https://www.youtube.com/watch?v=I2XWUZnpQP8 Detailed Show Notes with Jonathan Scheiman * (00:00) – Introduction, Jonathan’s Background, and the Origins of Fitbiomics * (06:00) – Development of FitBiomics Products * (09:30) – The Science of VNella and Lactic Acid Metabolism * (11:15) – Explanation of Gut Microbiome’s Role in Health and Performance * (21:30) – Clinical Studies and Validation of VNella * (30:30) – Practical Applications for VNella * (45:15) – Athletes and Their Role in Product Development * (50:45) – Big Picture and Future of FitBiomics * (56:15) – Closing Thoughts and Call to Action Where to Follow Jonathan and Fitbiomics * Jonathan Scheiman on LinkedIn * @Fitbiomics on Instagram * Fitbiomics News on PricePlow Thank you to Jonathan for coming on and educating us! Stay up to date with Fitbiomics’ latest news by signing up for PricePlow’s alerts below, and don’t forget to subscribe to the PricePlow Podcast and leave us a great review!

    59 min

  4. NOV 25

    #157: Kyle Thomas - The C4 Hershey Partnership Explained by Nutrabolt Chief Commercial Officer

    In Episode 157 of the PricePlow Podcast, Mike and Ben sit down with Kyle Thomas, Chief Commercial Officer of Nutrabolt, to discuss the company’s groundbreaking partnership with The Hershey Company. Kyle, who joined Nutrabolt in 2021 after years in the Coca-Cola system, provides unique insights into how this collaboration came to be and what it means for both C4 and the broader supplement industry. The conversation covers not only the recent launch of C4 Whey protein featuring real Reese’s and C4 Original pre-workout with Bubble Yum flavor, but also dives deep into Kyle’s strategic vision for the brand, the evolution of C4’s demographics, and how the company is positioning itself in the ever-growing energy drink market. This podcast was recorded shortly after Team PricePlow’s visit to Nutrabolt HQ in Austin, Texas, making for some timely discussion of upcoming innovations. Subscribe to the PricePlow Podcast on your favorite platform and watch on YouTube to stay updated on the supplement industry’s biggest moves! https://blog.priceplow.com/podcast/kyle-thomas-nutrabolt-c4-hershey-157 Video: C4’s Kyle Thomas Talks Hershey Partnership & Brand Strategy https://www.youtube.com/watch?v=0yzsJca0cNA Detailed Show Notes with Kyle Thomas * (0:00) – Introductions & Kyle’s Background: A Wild Ride to Nutrabolt * (4:00) – The Evolution of Sports Nutrition on Coca-Cola’s Radar * (9:00) – The Hershey Partnership * (16:30) – Brand Strategy & Demographics * (27:00) – Product Development & Testing * (35:00) – Master Branding Strategy * (42:00) – Keurig Dr Pepper Partnership Where to Follow Kyle, Nutrabolt, and C4 * Kyle Thomas on LinkedIn * @C4Energy on Instagram * @Cellucor on Instagram * Cellucor News on PricePlow Thank you to Kyle Thomas and the entire Nutrabolt team for hosting us at their headquarters and sharing insights into their exciting partnership with The Hershey Company. We’re looking forward to trying more innovative collaborations in the future! Stay up to date with Cellucor/C4’s latest releases by signing up for PricePlow’s news alerts, and don’t forget to subscribe to the PricePlow Podcast and leave us a great review!

    46 min

  5. NOV 19

    #156: Marc Curcio & Laura Valley - Basic Supplements Gets Back to the Basics

    On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products. In today’s fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty promises. But what if the key to better health and performance lies in simplicity? Recorded in Buffalo, New York at the manufacturing facility (Nutrablend Foods) we dive into this concept with Marc and Laura. This is a brand born out of a desire to return to the fundamentals of nutrition. With a combined experience of over two decades in the industry, they recognized a gap in the market for high-quality, essential supplements that don’t break the bank. Their mission is clear: provide “affordable excellence” by focusing on core ingredients that deliver results without unnecessary complexity. Throughout the episode, we explore how Basic Supplements is redefining consumer expectations by prioritizing transparency, simplicity, and education. From partnering with top-tier ingredient suppliers like Glanbia Nutritionals to crafting straightforward product labels, Marc and Laura emphasize the importance of building trust with both retailers and consumers. They also discuss their innovative flavor offerings and commitment to making supplementation accessible to everyone. Whether you’re a seasoned industry insider or new to the world of supplements, this conversation offers valuable insights into the evolving landscape of sports nutrition. Join us as we uncover how Basic Supplements is challenging industry norms and making a case for getting back to basics. You can watch on YouTube below or any podcast feed of your choice. https://blog.priceplow.com/podcast/basic-supplements-156 Video: Learn about the Foundings of Basic Supplements https://www.youtube.com/watch?v=HwvMw2Rh3Hs Detailed Show Notes: Introducing Basic Supplements * (0:00) – Introduction to Marc Curcio and Laura Valley * (10:30) – Shift towards simplicity * (14:00) – Partnership with Glanbia Nutritionals * (25:00) – Initial Basic Supps launches * (32:30) – Distribution strategy * (42:00) – Building a strong foundation through SAMPLING * (54:45) – Transparent label design * (1:00:00) – Bottle art * (1:03:45) – Building brand awareness * (1:11:30) – Focus on ambassadors * (1:17:15) – The future Where to Follow Basic Supps * Basic Supplements on PricePlow * @GetBasicSupps on Instagram * Marc Curcio on LinkedIn Thank you to Laura and Marc for inviting us to New York, and a major thank you to Nutrablend Foods for hosting us and showing us an incredible tour!

    1h 16m

  6. NOV 16

    #155: Beverage Innovation with Kyowa at SSW 2024 - Lou Ferrer (MacroCap Labs) & Darin Decker (Applied Nutrition)

    Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA). MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the ones responsible for canning the wonderful XPO NRG drinks that were on display at the expo. Applied Nutrition needs no introduction in this space, but Darin joined us just before the exclusive AN Performance launch at The Vitamin Shoppe. This is a follow-up to the previous Kyowa discussion at SupplySide West 2023, #118: Ghost, Glaxon, & Cellucor on Branded Ingredients: Kyowa Panel at SSW 2023. The conversation highlights the shift in consumer preferences towards products with research-backed benefits, citing the decline in alcohol sales and the trend of more conscious consumption decisions. The panelists emphasize the role of education and access to information in driving this change, with Darin sharing the impact of resources like Ben’s content in educating the market. The discussion then explores the challenges and trends in beverage manufacturing, with Lou providing insights on the need for simplicity and consistency in formulations. The panel also delves into the strategies for market penetration, with Darin emphasizing the significance of distribution, influencer marketing, and providing acute sensations and benefits to consumers. Quality control and ingredient stability emerge as crucial factors, as the panelists underscore the importance of ensuring a consistent experience to build long-term consumer loyalty. https://blog.priceplow.com/podcast/kyowa-hakko-beverage-panel-ssw-2024 Video: Lou Ferrer and Darin Decker Dig Into Functional Beverages https://www.youtube.com/watch?v=3HY9F5H2lts * (00:00) – Introduction and Collaboration * (02:15) – Consumer Shift Towards Functional Ingredients * (05:45) – Education and Access to Information * (08:45) – Consumer Identification and Community * (12:45) – Influencer Marketing and Consumer Awareness * (16:00) – Challenges and Trends in Beverage Manufacturing * (19:45) – Distribution Strategy and Market Penetration * (25:00) – Quality Control and Consistency * (31:00) – Closing Thoughts and Future Prospects Where to Follow Darin and Lou * Lou Ferrer on LinkedIn * Darin Decker on LinkedIn * AN USA on PricePlow * MacroCap Labs Website Thanks to Kyowa Hakko USA for hosting, and to Lou and Darin for joining us in our second annual get-together! You can listen to our conversation from 2023. Subscribe to the PricePlow Podcast on any platform, and leave us a great review on iTunes and Spotify!

    34 min

  7. NOV 6

    #154: Sandy Almendarez - SupplySide West Rebrands to SupplySide Global (Informa Markets)

    For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content at Informa Markets, to discuss SupplySide West 2024 live from the event. Sandy provides an introduction to her role and responsibilities, overseeing the educational programming and content for the large trade show. We reached out to the Informa Markets team to talk about the recent rebranding announcement, which brought the following changes: * SupplySide West is now SupplySide Global * SupplySide East is now SupplySide Connect New Jersey * Natural Products Insider is now SupplySide Supplement Journal SupplySide West is one of the biggest events for the industry each year, and the group discussion covers Informa’s reinvention and rebranding. 2024’s event was a massive success, and Sandy gives us the full scoop on what made this year even better than every year before. A key focus of the discussion centers around the educational content and industry trends covered at SupplySide. Sandy highlights topics like mushrooms, magnesium, and the blurring of lines between supplements, foods, and beverages as being prominent areas of interest. She emphasizes Informa’s commitment to identifying emerging industry trends and helping brands navigate the evolving landscape. Mike and Ben praise the value of the educational sessions and the insights shared by industry veterans at the event — this is definitely our favorite tradeshow of the year. We also get to hear why SupplySide West 2024 was held on Halloween, which caused a lot of people with families to leave the show early. https://blog.priceplow.com/podcast/supplyside-global-informa-markets-sandy-almendarez-154 Video: Sandy Almendarez Explains SupplySide’s Rebrand… and Halloween https://www.youtube.com/watch?v=WYVTe1KNVws * (0:00) – Introductions * (01:30) – SupplySide Rebrand * (02:30) – Details of the Rebrand and Future Plans * (8:15) – Focus on Supplements and Food and Beverage * (10:45) – Education and Trends at SupplySide * (16:45) – Halloween, Feedback, and Future Improvements * (20:00) – Logistics and Community at SupplySide * (26:15) – Relationship with Mandalay Bay and Future Plans Thanks for joining us on the podcast, Sandy! Subscribe to the PricePlow Podcast on any platform, and leave us a great review on iTunes and Spotify!

    28 min

  8. OCT 16

    #153: Danielle Citrolo - Cognizin Citicoline GENE Research by Kyowa Hakko

    In Episode 153 of the PricePlow Podcast, we’re joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline. Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to support focus, memory, and attention. In this episode, Danielle dives deep into the latest findings, highlighting the cutting-edge science behind how Cognizin impacts gene expression at the cellular level, offering fresh insights into how it supports cognitive function. Analyzing Cognizin Citicoline at the Genetic Level Danielle explains how recent studies using a sophisticated triculture model of brain cells revealed new mechanisms of action for citicoline. By examining gene expression and neuronal activity, researchers were able to uncover how Cognizin affects brain structure and function, from enhancing neuronal communication to promoting healthy cholesterol synthesis in the brain. These discoveries take the understanding of Cognizin’s benefits to the next level, offering a deeper look at how this powerful nootropic works beyond just boosting focus and attention. Throughout the episode, Danielle also touches on the broader implications of this research, particularly in the areas of mitochondrial health and neuroprotection. With ongoing studies into its potential benefits for women’s cognitive health, sleep quality, and mood regulation, Cognizin continues to lead the way in the nootropic industry. Whether you’re a biohacker, a health enthusiast, or simply curious about the latest advancements in brain health, this episode is packed with exciting discoveries. https://blog.priceplow.com/podcast/danielle-citrolo-cognizin-genetic-research-153 Video: Daneille Citrolo of Kyowa Hakko Talks Cognizin Gene Research https://www.youtube.com/watch?v=g53Mb2PpEf8 * (00:00) – Introduction to Danielle * (02:15) – Exploring the New Study on Cognizin * (07:15) – Understanding Metabolomics and Cognizin * (12:15) – The Triculture Model Explained * (18:00) – Gene Expression and Cognizin’s Impact * (23:45) – Future Research Directions and Applications * (28:15) – Potential in Women’s Health and Cognitive Function * (36:30) – Conclusion and Future Studies Where to Find Danielle and Kyowa Hakko USA * Sign up for PricePlow’s Kyowa Hakko news alerts * Danielle Citrolo on LinkedIn * Kyowa Hakko USA on LinkedIn Thanks for joining us, Daneille! Please subscribe to the PricePlow Podcast on any platform and leave us reviews!

    39 min
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5
out of 5
14 Ratings

About

The PricePlow Podcast is a health, diet, supplementation, and fitness podcast run by Mike and Ben. We'll interview various sports nutrition professionals, athletes, and researchers based upon our unique interests and skill-sets. As a website that covers supplements and meat-heavy diets, much of this will revolve around sports nutrition supplements and performance enhancement, but we won't limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https://blog.PricePlow.com/podcast

Information

  • Creator
    Supplement Industry Thought Leaders
  • Years Active
    2018 - 2024
  • Episodes
    160
  • Rating
    Clean
  • Copyright
    © PricePlow
  • Show Website
    The PricePlow Podcast

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