The Product Doula Presents‪™‬ Christina Vanacore | Certified Product Launch Specialist | Growth Strategist | eCommerce Consultant

Unlock the keys to mastering product forecasting and inventory management with Mary Wiegand from Boon LLC, an acclaimed Entreprenista 100 Award winner, in our latest episode.  Dive into a treasure trove of strategies and insights tailored for product-based business owners, from fresh-faced founders to the seasoned entrepreneur. 

Our essential Ask Us Anything workshop is a lifeline for those navigating the perils of over-ordering or misaligned marketing, providing a judgment-free zone for personalized guidance. Your inventory headaches and sales strategy woes are set to be tackled with wisdom that stretches across multiple industries, making this a must-listen for anyone looking to ensure their products hit the mark every time.

Tune in for an exclusive look at our inventory management Q&A, where real-time advice becomes the catalyst for optimizing your profit margins and maintaining a robust business pulse. We pull back the curtain on the critical link between your stock levels and financial success, answering the most pressing questions about reorder quantities, launching new products, and surplus stock solutions. Delve into discussions on deciphering financial reports from platforms like Shopify and learn how to nurture a loyal customer base that keeps coming back for more. 

Mary and I are thrilled to offer this sneak peek into our upcoming workshop, and we can't wait to share this invaluable hour of business strategy fine-tuning with you.
Want to join our Free Ask Us Anything Workshop?

Ready to Unlock Your Profit Potential?
Download my free workbook on Maximizing Profits for Product Based Businesses.

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Embark on a transformative journey to the heart of direct-to-consumer strategies with The Product Doula.

Imagine breaking free from the restraints of traditional retail, relishing the thrill of connecting directly with your audience, and crafting unforgettable experiences that convert your customers into lifelong evangelists of your brand. This episode is packed with actionable insights designed to catapult your business into a league of its own, where every interaction isn't just a transaction but a mosaic of memorable moments that keep your customers coming back for more.

Whether you're just starting out or scaling new heights, this episode is your golden ticket to a world where progress triumphs over the elusive pursuit of perfection. Get ready to scribble down a frenzy of notes – the wisdom shared here is bound to redefine your approach to customer engagement and brand growth.

Carlyn Bushman's POP Academy
Want to join our Free Ask Us Anything Workshop?

Ready to Unlock Your Profit Potential?
Download my free workbook on Maximizing Profits for Product Based Businesses.

Thanks for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!

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Embark on an inspirational odyssey with Emily, the ingenious mind behind The Stylist LA, as she shares her tale of morphing a simple concept into a seven-figure sensation. Her candid recount of the trials laced with personal sacrifices paints a raw picture of entrepreneurship. It's not just sequins and success; we get a backstage pass to her story, from dreaming up The Stylist LA in her USC dorm to the strategic pivot amidst a global pandemic that led her to embrace coaching. Emily's transparency in sharing the often-unseen struggles, and her commitment to mentoring fellow female entrepreneurs, offers a fresh perspective on what it truly means to grow a business while staying true to oneself.

Navigating the choppy waters of fundraising can be daunting, but Emily's experiences serve as a lighthouse for product-based startups. She draws a detailed map from the bootstrapping beginnings to anchoring substantial venture capital. Alongside recounting her investment voyages, Emily underscores the importance of allyship with investors who extend beyond the treasure chest to offer strategic prowess and mentorship. As she reflects on the storms weathered during unexpected events like the pandemic, this conversation is an invaluable compass for aligning one's business compass with the heart's true north.

Finally, Emily takes us through the bustling streets of LA and San Francisco, where The Stylist LA's brick-and-mortar presence blossomed into a community hub. Listening to her craft a narrative about the potency of in-person connections, trunk shows, and a brand ambassador program reminds us why the human element remains undefeated in an increasingly digital world. For those enchanted by Emily's journey and keen to weave themselves into the fabric of The Stylist LA story, her Instagram @founderemily is the thread that ties it all together. Join us for an episode that dresses up the entrepreneur’s journey in honesty, weaves wisdom through the seams, and tailors advice for burgeoning business minds.

Connect with Emily:
Website - StylistLA
Website - My Founders Circle
Instagram
Want to join our Free Ask Us Anything Workshop?

Ready to Unlock Your Profit Potential?
Download my free workbook on Maximizing Profits for Product Based Businesses.

Thanks for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!

Connect with Christina:
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Unlock the hidden power of pricing to skyrocket your direct-to-consumer brand's profits! Ever wondered how a simple figure can make your product fly off the shelves or gather dust? Join me, Christina, your trusty guide to the psychological play of pricing, where we reveal how the right strategies can make or break your brand's success. Sip on your favorite beverage as we delve into the allure of charm pricing, discover the high-impact tactic of anchoring, and decide whether skimming or penetration pricing will dress your product launch for success.

This episode isn't just about picking numbers; it's a journey through the strategic labyrinth that is pricing psychology. From the seductive '99' ending to the grandeur of premium-priced anchors, you're about to learn how these subtle cues can create immense value in the eyes of your customers. And if you're torn between making a grand entrance with skimming or capturing the market with penetration pricing, fear not! I'll steer you through these contrasting strategies, ensuring you're equipped to build a loyal customer base and a standout brand from the very first sale. So tune in, and let's transform your pricing approach into your brand's most captivating story yet.
Want to join our Free Ask Us Anything Workshop?

Ready to Unlock Your Profit Potential?
Download my free workbook on Maximizing Profits for Product Based Businesses.

Thanks for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!

Connect with Christina:
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Embark on a journey with me, Christina, as we unveil the secrets behind Bombas' extraordinary ascension in the world of e-commerce. We'll explore how co-founders David Heath and Randy Goldberg meticulously crafted a brand that resonates with authenticity and purpose, leading to a staggering $300 million in revenue. Get ready to absorb the wisdom of their early focus on brand identity, which fostered a deep trust with their customer base. Discover how they skillfully navigated the unpredictable tides of online retail, steering clear of common pitfalls by spreading their marketing efforts across multiple channels.

In this fascinating episode, we delve into the essential lessons from Bombas' playbook that any aspiring business can apply for enduring success. You'll learn the art of storytelling in brand development, and how creating a compelling narrative can transform customer relations into a robust, loyal community. As we dissect Bombas' strategic approach, you'll gain insights into the importance of adaptability and the potential dangers of relying too heavily on a single platform. Tune in for a masterclass in building a brand that's not just a flash in the pan but a lasting legacy in the competitive landscape of retail and e-commerce.
Want to join our Free Ask Us Anything Workshop?

Ready to Unlock Your Profit Potential?
Download my free workbook on Maximizing Profits for Product Based Businesses.

Thanks for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!

Connect with Christina:
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To listen to Part 1 of this fantastic episode check out "School for Small Business."

In today's episode, we dive deep into the world of business with Staci Millard, an incredible fractional CFO, business owner, and investor.


In part one of this two-part series, Staci and host Christina explored the latest trends in the product-based space. Now, in part two, they continue the conversation, delving into Staci's background, her journey from accounting to owning a family-run product business, Love Powered Co, and the valuable lessons she's learned along the way.

Staci shares her expertise on financial planning, emphasizing the importance of including a wage for yourself in your business projections. She sheds light on common pitfalls in the product business realm, such as overlooking the necessity of paying oneself and the impact it can have on long-term sustainability.

The discussion takes an inspiring turn as Staci opens up about Love Powered Co, a family project aimed at promoting mental health through affirmation products. She shares the story of acquiring the business, the challenges and joys of running it as a family, and their mission to create a positive impact beyond product sales.

The episode also touches on the evolving landscape of business in 2023 and the adjustments businesses are making to stay competitive and profitable. Staci provides insights into the importance of intentionality in spending, asking the right questions before making investments, and building a brand with a strong community focus.

As the conversation unfolds, Staci offers valuable advice for entrepreneurs looking to sell their businesses. From sustainability and standard operating procedures to profitability and creating a recognizable brand, she outlines key considerations for a successful business exit.

Whether you're a seasoned business owner or just starting, this episode is packed with wisdom, actionable insights, and a genuine passion for creating businesses that thrive. Tune in to gain a fresh perspective on the business landscape and discover the keys to building a sustainable and impactful brand.

Connect with Staci:
Love Powered Co on Instagram
Staci Millard on Instagram
Website
Podcast


Want to join our Free Ask Us Anything Workshop?

Ready to Unlock Your Profit Potential?
Download my free workbook on Maximizing Profits for Product Based Businesses.

Thanks for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!

Connect with Christina:
Instagram Facebook Join the Community on Like Minded Collective Book a Call