167 episodes

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

The Programmatic Digest Hélène Parker

    • Business
    • 5.0 • 30 Ratings

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

    149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns

    149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns

    ......Adalytic's report.....


    The revelations from Adalytics' March report  are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous data examination pave the way to optimization. 
    To get the training roadmap sample, request it here:
    https://www.heleneparker.com/programmatictrainingsample/  
    Additional Resources:
    https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024
    https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/ 
    https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/ 
    https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/ 
    https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/



    About Us:
    Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 
    We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 
    We can help 2 ways: 
    Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
    Hire people from our program mentioned above 
    Interested in training or hiring programmatic juniors? Book a Free Call
     
    Timestamp:
    (00:02) - Understanding Forbes' MFA Practices
    (11:17) - Implications of MFA in Ad Tech
    (19:08) - Trust and Verify in Advertising Strategy
    (31:32) - Cut the Fluff, Show Results
    (36:48) - Strategic Partnership for Efficient Decision Making
     
    Interested in finding out if you are a fit for a career in digital advertising and programmatic?
    Take our free Quiz: www.heleneparker.com/programmaticquiz
      

    Meet The Team:
    Hélène Parker - Chief Programmatic Coach
    Helene Parker Consulting LLC  
    Programmatic Media Experts | LinkedIn  
     
    Learn Programmatic 
    As a TEAM
    As a Programmatic Ninja
    Programmatic Coaching Newsletter 
     
    Programmatic Digest
     Youtube | LinkedIn | Instagram
     
    Manuela Cortes - Co-Host 
    Programmatic Digest In Espanol 
    Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn




    Get this directly in your inbox weekly including more gems! 
    Let’s keep in touch:
    Sign up to receive our weekly newsletter here:
    www.heleneparker.com/newsletter
     
    Join our next training program by signing up to our waitlist below:
    https://www.heleneparker.com/waitlist/



    Also take a moment to check out:
    How To Optimise Data Segment:
    https://youtu.be/boj0SJF5kn8 
     
    Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
    https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
     

    • 37 min
    S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital

    S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital

    La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descubrimos nuevas oportunidades para el éxito en el complejo panorama en la industria Europea con nuevas reglas de privacidad. 
    ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency https://www.heleneparker.com/course/
    Conoce más sobre Helene Parker: https://www.heleneparker.com/
    Tu host: Manuela Cortes - https://www.linkedin.com/in/manuela-cortes-/
     

    • 41 min
    148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites

    148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites

    Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines.
    So, if you're ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we'll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes! 
    To get the training roadmap sample, request it here:
    https://www.heleneparker.com/programmatictrainingsample/  
    Additional Resources:
    https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024
    https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/ 
    https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/ 
    https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/ 
    https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/



    About Us:
    Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 
    We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 
    We can help 2 ways: 
    Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
    Hire people from our program mentioned above 
    Interested in training or hiring programmatic juniors? Book a Free Call
     
    Timestamp:
    (00:03 - 00:28) Arbitrage vs. Advertising
    (04:08 - 05:41) Understanding MFA Websites and KPIs
    (06:53 - 08:51) High Ad Density and MFA Sites
    (11:32 - 13:10) Website Analysis and Verification Tools
    (19:08 - 21:02) Inefficiencies in Digital Advertising Industry
    (21:09 - 24:44) Ad Placement on MFA Websites
    (25:53 - 28:36) Maximizing Efficiency With AI Tools
    (36:45 - 37:52) Toy Factory Production Tracking System, a Tale of ChatGPT 
    (44:33 - 45:01) Chrome Extensions for Industry Knowledge
     
    Interested in finding out if you are a fit for a career in digital advertising and programmatic?
    Take our free Quiz: www.heleneparker.com/programmaticquiz
     
     

    Meet The Team:
    Hélène Parker - Chief Programmatic Coach
    Helene Parker Consulting LLC  
    Programmatic Media Experts | LinkedIn  
     
    Learn Programmatic 
    As a TEAM
    As a Programmatic Ninja
    Programmatic Coaching Newsletter 
     
    Programmatic Digest
     Youtube | LinkedIn | Instagram
     
    Manuela Cortes - Co-Host 
    Programmatic Digest In Espanol 
    Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn




    Get this directly in your inbox weekly including more gems! 
    Let’s keep in touch:
    Sign up to receive our weekly newsletter here:
    www.heleneparker.com/newsletter
     
    Join our next training program by signing up to our waitlist below:
    https://www.heleneparker.com/waitlist/



    Also take a moment to check out:
    How To Optimise Data Segment:
    https://youtu.be/boj0SJF5kn8 
     
    Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
    https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
     

    • 42 min
    147. Transforming Ad Agencies with Automated Programmatic Solutions

    147. Transforming Ad Agencies with Automated Programmatic Solutions

    Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying.
    Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools.
    The discussion highlights AI's analytical power and human creativity in advertising, emphasizing genuine partnerships and solutions-based approaches. 
     
    To get the training roadmap sample, request it here:
    https://www.heleneparker.com/programmatictrainingsample/  



    About Us:
    Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 
    We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 
    We can help 2 ways: 
    Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
    Hire people from our program mentioned above 
    Interested in training or hiring programmatic juniors? Book a Free Call
     
    Timestamp:
    (00:18 - 00:48) Agency World Dos and Don'ts 
    (06:18 - 07:01) Agency Challenges and Solutions 
    (10:11 - 11:50) Optimizing Agency Platform Efficiency  
    (14:29 - 15:33) Streamlining Data Automation for Efficiency  
    (18:23 - 19:18) Flexible Trial Periods for Growing Companies 
    (29:02 - 30:04) Barriers to in-House Hiring and Training   
    (33:47 - 35:33) Humanizing Sales Relationships 
    (39:33 - 40:37) Honesty and Transparency in Sales  



    Interested in finding out if you are a fit for a career in digital advertising and programmatic?
    Take our free Quiz: www.heleneparker.com/programmaticquiz
     
     
    Meet Our Guest:
    Sergey Shchelkov: 
    s.shchelkov@epom.com
    linkedin.com/in/shchelkov
    https://epom.com/ 

    Meet The Team:
    Hélène Parker - Chief Programmatic Coach
    Helene Parker Consulting LLC  
    Programmatic Media Experts | LinkedIn  
     
    Learn Programmatic 
    As a TEAM
    As a Programmatic Ninja
    Programmatic Coaching Newsletter 
     
    Programmatic Digest
     Youtube | LinkedIn | Instagram
     
    Manuela Cortes - Co-Host 
    Programmatic Digest In Espanol 
    Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn




    Get this directly in your inbox weekly including more gems! 
    Let’s keep in touch:
    Sign up to receive our weekly newsletter here:
    www.heleneparker.com/newsletter
     
    Join our next training program by signing up to our waitlist below:
    https://www.heleneparker.com/waitlist/



    Also take a moment to check out:
    How To Optimise Data Segment:
    https://youtu.be/boj0SJF5kn8 
     
    Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
    https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
     

    • 43 min
    146. A Buyer's Introduction to Supply Path Optimization

    146. A Buyer's Introduction to Supply Path Optimization

    Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer.
    I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the advertising supply chain.

    Traders, take note of the invaluable checklist for routine optimization tasks shared to keep your campaigns at their peak.
    To get the training roadmap mentioned and the deck, request it here:
    https://www.heleneparker.com/programmatictrainingsample/  
    Access the YouTube here:
    https://youtube.com/live/-agrIW_J5zE 
     
    This is a great opportunity to understand best practices when optimizing sites and how to make data driven decisions based on your campaigns objectives. 
     
    What To Expect: 
    - Live example of how to optimize (I'll go over a report sample and walk you through clear steps on how to execute on your own) 
    - How to continue learning from me (free and paid training opportunities) 
     
    About Us:
    Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 
    We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 
    We can help 2 ways: 
    Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
    Hire people from our program mentioned above 
    Interested in training or hiring programmatic juniors? Book a Free Call
     
    Timestamp:
    06:44 - 07:56 Programmatic Trading Presentation
    11:30 - 12:32 Defining Terms for Industry Confusion
    27:11 - 29:57 Transparency in Audience Network and Programmatic
    39:53 - 40:30 Understanding Supply Path Optimization 
    50:09 - 51:55 Digital Marketing Analysis and Decision-Making 
    56:55 - 58:48 Email Newsletter Audience Engagement Optimization 
    01:00:21 - 01:01:35 Importance of Jounce Media and Adalytics
    01:08:40 - 01:09:59 Diverse Media Outreach and Collaboration 





    Interested in finding out if you are a fit for a career in digital advertising and programmatic?
    Take our free Quiz: www.heleneparker.com/programmaticquiz
     
    Honourable mentions: 
     
    https://www.linkedin.com/in/alimanning/
    https://www.chalice.ai/
     
    https://www.linkedin.com/in/krzysztof-f-02987891/
    https://adalytics.io/research
     
    https://www.linkedin.com/in/christopherfkane/
    https://jouncemedia.com/
     
    https://www.linkedin.com/in/kerelcooper/
    https://www.groupblack.co/ 
     
    https://www.linkedin.com/in/devon-christopher-johnson-73730447/
    https://www.linkedin.com/company/bomesi/
     
    https://www.linkedin.com/in/lashawndagoffin/
    https://colossusmediassp.com/
     
    https://www.linkedin.com/in/justinvbarton/
    https://www.blackenterprise.com/
     
    https://blavitymedia.com/
     
    https://www.shemedia.com/partner-network
     
    https://www.linkedin.com/in/robertabeeler/ 
    https://beeler.tech/

    Meet The Team:
    Hélène Parker - Chief Programmatic Coach
    Helene Parker Consulting LLC  
    Programmatic Media Experts | LinkedIn  
     
    Learn Programmatic 
    As a TEAM
    As a Programmatic Ninja
    Programmatic Coaching Newsletter 
     
    Programmatic Digest
     Youtube | LinkedIn | Instagram
     
    Manuela Cortes - Co-Host 
    Programmatic Digest In Espanol 
    Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn




    Get this directly in yo

    • 1 hr 7 min
    145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso

    145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso

    Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape. 
    We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign success. 
    Gratitude to Manal for insights, emphasizing clear communication and education on programmatic metrics. 
     
    About Us:
    Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 
    We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 
    We can help 2 ways: 
    Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (🌟Request a sample training roadmap❗️) 
    Hire people from our program mentioned above 
    Interested in training or hiring programmatic juniors? Book a Free Call
     
    Timestamp:
    00:00:10 - Jobs in Adtech 
    00:00:24 - International Collaboration in Programmatic Advertising
    00:07:41 - Discussion on Cookie Deprecation
    00:10:33 - First-Party Cookies and Advertising Strategy Importance
    00:14:39 - Partnership Considerations and Recommendations (Shoutout to ClickVoyant - Your GA4 angels)
    00:16:46 - Importance of Transparency in Marketing
    00:25:11 - Expressing Gratitude and Farewell
    Interested in finding out if you are a fit for a career in digital advertising and programmatic?
    Take our free Quiz: www.heleneparker.com/programmaticquiz
     
    Guest Information:
    Manal Saho
    https://www.linkedin.com/in/manal-saho-aab848142/  
    https://preciso.net

    Meet The Team:
    Hélène Parker - Chief Programmatic Coach
    Helene Parker Consulting LLC  
    Programmatic Media Experts | LinkedIn  
     
    Learn Programmatic 
    As a TEAM
    As a Programmatic Ninja
    Programmatic Coaching Newsletter 
     
    Programmatic Digest
     Youtube | LinkedIn | Instagram
     
    Manuela Cortes - Co-Host 
    Programmatic Digest In Espanol 
    Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn




    Get this directly in your inbox weekly including more gems! 
    Let’s keep in touch:
    Sign up to receive our weekly newsletter here:
    www.heleneparker.com/newsletter
     
    Join our next training program by signing up to our waitlist below:
    https://www.heleneparker.com/waitlist/



    Also take a moment to check out:
    How To Optimise Data Segment:
    https://youtu.be/boj0SJF5kn8 
     
    Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
    https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
     

    • 25 min

Customer Reviews

5.0 out of 5
30 Ratings

30 Ratings

ProducerJu ,

Refreshing & Insightful

Very refreshing take on this topic. Black and Brown people consume ads differently this is a great resource

Senator Shuler ,

This is just the beginning!!!

Who knew I needed to fall in love with the world of Programmatic Ads.

Helene Parker provides a refreshing perspective on this topic. She has an uncanny ability to break down various topics on data analytics, media buyers, etc.

I can't wait to tune into the next episode!!!

jdabooty ,

Amazing source to stay up-to-date on industry trends!

This podcast is very informative of the relevant moving parts of digital marketing industry. Hélène’s excitement and energy towards her guests are captivating and really help narrate a strong story, keeping you engaged. I’m excited to continue tuning in!!

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