125 episodes

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

The Programmatic Digest Hélène Parker

    • Business
    • 5.0 • 29 Ratings

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

    118. Tips On Talent Retention With Matt Barash

    118. Tips On Talent Retention With Matt Barash

    Today, we’re repurposing episode 57 as it is timely. We welcome Matt Barash, who has been in the advertising and technology industry for over 20 years. He has worked with companies such as Myspace, Forbes, and Newscorp. This week’s conversation will cover tips on building a great team from the ground up at a time when there is such a big push toward automation. Also, we share ways to encourage managers and employees to participate in company culture development and how DiSC Assessment can be used as a way to gear the way you put together a team or how you can understand your current teams. 
    From his opinion on the current recruiting style to multigenerational teams, Matt Barash is giving us a unique perspective on how to scale and grow teams.
     
    About Us:
    Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

    We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 
    Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 
    Interested in training or hiring programmatic juniors? Book a Free Call
     
    Timestamp:
    00:01:58 - Getting to know Matt Barash
    00:04:43 - Programmatic Meetup
    00:10:16 - Building your Team
    00:12:10 - Great Managers = Great Teams
    00:15:05 - Company Culture
    00:16:52 - Aligning with Employee Milestones
    00:20:40 - DiSC Assessment
    00:22:53 - Lack of Employee Talent
    00:30:47 - Multi-generational Team Members
    00:35:11 - Last Remarks
     
    Interested in finding out if you are a fit for a career in digital advertising and programmatic?
    Take our free Quiz: www.heleneparker.com/programmaticquiz
     
    Guest Information:
    Matt Barash
    LinkedIn
    Meet Our Team:
    Hélène Parker - Chief Programmatic Coach
    Website | LinkedIn | Twitter | The Reach & Frequency Course
    Programmatic Digest - Youtube | LinkedIn | Instagram
    Alexa Gabrielle Ramos - Podcast Editor
    Instagram | Website | LinkedIn 
    S and S Creative Media - Podcast and Media Manager
    Instagram | Website | LinkedIn
     
    Let’s keep in touch:
    Sign up to receive our weekly newsletter here:
    www.heleneparker.com/newsletter
     
    Join our waitlist to find out when the next Optimization Masterclass is happening 
    www.heleneparker.com/optimizationmasterclass
     
    Also take a moment to check out: How To Optimize Data Segment:
    https://youtu.be/boj0SJF5kn8 
     
    Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
    https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
     

    • 42 min
    117. How This Yoga Therapist Got Started In Programmatic

    117. How This Yoga Therapist Got Started In Programmatic

    Lynzee is a yoga therapist with her own studio who delved into the programmatic field. She tells her story of quitting over a decade of corporate work to be an entrepreneur. As a dynamic person who is naturally curious about a lot of things, she was attracted to Helene’s energy and enthusiasm about programmatic media, which then led Lynzee to join the Reach and Frequency program.
     
    Timestamp:
    00:01:11 - Who is Lynzee Horton
    00:01:47 - Lynzee Horton as a Yoga Therapist with her own studio
    00:02:52 - Reason why Lynzee Horton joined the Reach and Frequency Program
    00:03:46 - What you need to know about the Reach and Frequency Program
    00:05:36 - Lynzee’s experience with the Reach and Frequency Program
    00:09:25 - Helene’s tip that impacted Lynzee the most
    00:12:33 - Leveraging the free tools you have
    00:16:40 - Growing your network
    00:17:35 - Lynzee defines Programmatic Media to a 5 year-old
    00:18:54 - What can improve in the program
    00:20:44 - Why should anybody join the program
    00:22:20 - Fun Fact about Lynzee Horton
    00:23:40 - Words of Wisdom from Lynzee Horton
     
    Guest Information:
    Lynzee Horton LinkedIn | Instagram Meet Our Team:
    Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

    • 28 min
    S8 - Monetización Gaming con Agustin Moyano

    S8 - Monetización Gaming con Agustin Moyano

    En este primer parte de este episodio invitamos a Agustin Moyano, experto en monetización mobile a que nos cuente sobre las diferentes estrategias de waterfall y hedaer bidding para aplicaciones. A su vez nos explica las características de las posiciones en esta industria así como el funcionamiento de la venta de los espacios tanto en LATAM como en EEUU.

    • 40 min
    116. Common Mistakes To Avoid When Hiring Programmatic

    116. Common Mistakes To Avoid When Hiring Programmatic

    Elayseah Woodard is a recruiting and talent acquisition expert, and she’ll be talking about how to hire in the digital advertising space. This episode is perfect for you if you’re a hiring manager or a candidate.
     
    Timestamp:
    00:01:41 - Who is Elayseah
    00:02:59 - Elayseah’s dream job
    00:03:55 - Defining recruitment to a 5-year old
    00:04:28 - Difference between talent acquisition and recruiting
    00:07:38 - Top mistakes a hiring manager is doing
    00:10:33 - Benefits of working with a recruiter
    00:14:12 - Tips for candidates
    00:16:58 - Common mistakes she sees when talking to candidates
    00:19:27 - What excites her in recruiting for the programmatic field
    00:20:32 - How Elayseah knows the candidate is not a good fit
    00:26:43 - When should they start reaching out to a recruiter



    Guest Information:
    Elayseah Woodard  LinkedIn Meet Our Team:
    Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

    • 29 min
    115. The Current State of Programmatic Mobile with Ravit Ross at Start.IO

    115. The Current State of Programmatic Mobile with Ravit Ross at Start.IO

    After a lot of scheduling work and despite the technical issues, we are joined by Ravit Ross from Start.IO. We’ll be discussing mobile-specific audience segmentation, mobile technology, mobile targeting technologies.
     
    Timestamp:
    00:01:03 - Who is Ravit Ross
    00:02:37 - Ravit’s work experience
    00:04:38 - Defining Ravit’s job to a 5-year old
    00:08:16 - What’s affected by the Google cookie deprecation issue
    00:11:49 - Where we stand on privacy on mobile devices
    00:14:42 - Advise to people in the field to ensure the privacy of users
    00:16:59 - Ravit’s recommendation on dealing with providers that give fluff
    00:18:50 - Addressing limitations in measurements
    00:20:35 - 3 actionable insights
    00:22:34 - A fun fact about Ravit Ross
     
    Guest Information:
    Ravit Ross LinkedIn | Email Meet Our Team:
    Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

    • 26 min
    114. Is Media Value is Based On Currency or Measurement? Seraj Bharwani Address

    114. Is Media Value is Based On Currency or Measurement? Seraj Bharwani Address

    This week we are excited to welcome Seraj Bharwani. He talks about currency and measurement. Also, this episode is where he addresses the question: Is media buying based on currency or measurement? Along with these, Seraj also touched based on brand safety. 
     
    Timestamp:
    00:01:22 - Who is Seraj Bahrwani
    00:04:38 - Talking about the consumer journey
    00:11:45 - The Journey Metaphor
    00:13:04 - Democratizing programmatic advertising
    00:13:17 - There should be no limits on what people want to run
    00:14:45 - Communicating the end results to clients
    00:17:34 - The currency is in the results driven from it
    00:22:13 - Unduplicated reach explained
    00:25:55 - Discussing customer propensity
    00:27:46 - Messy Middle Loop
    00:29:42 - Awareness of education
    00:30:25 - One thing you should remember from this episode
    00:33:17 - One thing Seraj wishes he knew then that he knows now
     
    Guest Information:
    Seraj Bharwani LinkedIn | Twitter  The Journey Insider podcast  Journey Insider Podcast: Transformational stories in marketing CSO Seraj Bharwani discusses transformational journeys in marketing with the ones who paved the way. Stay up to date on industry trends, gain actionable insights based on real campaigns and discover your own path to marketing success. Illuminaries Forum – Illuminaries Series - Episode 1: A vision for a vibrant future of advertising Episode 1: guest speakers Albert Thompson of Walter Isaacson and Hyun Lee-Miller of Good Apple join CSO Seraj Bharwani in discussing the ‘Vision for a Vibrant Future of Advertising’. Meet Our Team:
    Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

    • 38 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

ProducerJu ,

Refreshing & Insightful

Very refreshing take on this topic. Black and Brown people consume ads differently this is a great resource

Senator Shuler ,

This is just the beginning!!!

Who knew I needed to fall in love with the world of Programmatic Ads.

Helene Parker provides a refreshing perspective on this topic. She has an uncanny ability to break down various topics on data analytics, media buyers, etc.

I can't wait to tune into the next episode!!!

jdabooty ,

Amazing source to stay up-to-date on industry trends!

This podcast is very informative of the relevant moving parts of digital marketing industry. Hélène’s excitement and energy towards her guests are captivating and really help narrate a strong story, keeping you engaged. I’m excited to continue tuning in!!

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