The Programmatic Digest Hélène Parker

Join The Free Training Sponsored by Epom:
How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune
🗓️  Thursday July 25th at 10 AM EST 
Can’t join Live? No problem, register and you’ll receive the recording to review after  
✅ Extra Bonus if you join Live
Designed specifically for ad agencies and programmatic in-house teams, this training will equip you with the knowledge to avoid common pitfalls, optimize performance, and maximize ROI. Sign up today to streamline your processes, save on costs, and stay ahead of the competition with expert insights and practical guidance.

🦄 Streamline Your DSP Setup: Ten Critical Errors to Eliminate 
Sign up to this Free Training Sponsored by Epom:
https://epom.com/webinars/dsp-setup-lifehacks
In this webinar, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your teams

3 Benefits/results to Join:
✅ Maximize ROI: Learn expert strategies to optimize your DSP setup, ensuring you get the most out of your advertising budget.
✅ Avoid Costly Mistakes: Gain insights into common pitfalls and how to avoid them, saving you time and money in the long run.
✅ Enhance Performance: Discover advanced techniques to streamline your processes and improve overall campaign effectiveness, giving you a competitive edge in the market.
Register Now:
https://epom.com/webinars/dsp-setup-l...
 
#programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

Join The Free Training Sponsored by Epom:
How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune
🗓️  Thursday July 25th at 10 AM EST 
Can’t join Live? No problem, register and you’ll receive the recording to review after  
✅ Extra Bonus if you join Live
In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team.
Sign up to this Free Training Sponsored by Epom:
https://epom.com/webinars/dsp-setup-lifehacks
 
This if for you:
💻You’ve made the same mistake as described in tbe video or almost was this person 
💻 Wasted Budget: You’re struggling with inefficient ad spend due to poor DSP setup.
💻 Low ROI: You’re not seeing the expected return on investment from your programmatic campaigns.
 
💻Complex Setup Process: You find the DSP setup process confusing and time-consuming.
💻Frequent Errors: You’re dealing with common mistakes that lead to campaign underperformance.
💻Lack of Expertise: You feel overwhelmed by the technical aspects and lack of in-house knowledge.
💻Missed Opportunities: You’re losing out on potential leads and conversions due to suboptimal setup.
💻Inconsistent Results: You’re experiencing unpredictable and inconsistent campaign outcomes.
💻High Operational Costs: You’re facing high operational costs without seeing a proportionate increase in performance.

Register Now:
https://epom.com/webinars/dsp-setup-l...
 
#programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all.
https://youtu.be/5e8CWp3itHk

New Reach and Frequency® program starting soon!
Sign Up Here: https://www.reachandfrequency.live/courses/program 
This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction. 
Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices.
The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all.
https://youtu.be/5e8CWp3itHk
Part II will do the same but focusing on ID Bridging.

Learn How To Optimize  Your Programmatic Campaign in 15mins or Less
https://www.reachandfrequency.live/pages/optimizationchecklist  



About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 
We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 
We can help 2 ways: 
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
Hire people from our program mentioned above 
Interested in training or hiring programmatic juniors? Book a Free Call
 
Timestamp:
(02:04 - 03:32) Understanding the DSP and SSP  
(05:08 - 07:05) Understanding Ad Servers in Digital Advertising  
(08:01 - 10:21) Understanding Ad Tech Ecosystem Bridge  
(17:43 - 18:54) Understanding the Lifecycle of Ad Impressions 
(26:08 - 27:22) Digital Ad Exchange Process Overview 
(34:26 - 35:45) Media Buying Strategy Overview



Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
  

Meet The Team:
Hélène Parker - Chief Programmatic Coach
Helene Parker Consulting LLC  
Programmatic Media Experts | LinkedIn  
 
Learn Programmatic 
As a TEAM
As a Programmatic Ninja
Programmatic Coaching Newsletter 
 
Programmatic Digest
 Youtube | LinkedIn | Instagram
 
Manuela Cortes - Co-Host 
Programmatic Digest In Espanol 
Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn



Training Roadmap Sample Request:
https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link 
 
Join our next training program by signing up to our waitlist below:
https://www.heleneparker.com/waitlist/




Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
 
 
 

New Reach and Frequency® program starting soon! 
Sign Up Here:
https://www.reachandfrequency.live/courses/program 
Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV
Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how curated packages from publishers, agencies, and data providers are revolutionizing transparency and audience reach in the ad world.
Prepare to be empowered with actionable insights for traders and campaign managers as we reveal the strategies that are reshaping the programmatic landscape. We'll explore the ascent of boutique agencies in the advertising domain and unpack how their specialized services are attracting major brands. Also, gain a deeper understanding of the strategic decision-making behind campaign exclusions - it's about performance metrics, not the quality of the supply source. This episode is a treasure trove for ad tech professionals, filled with guidance on cultivating robust supply partner relationships and mastering buyer strategies for optimal growth. Join us for a thought-provoking discussion that will elevate your approach to programmatic partnerships.



About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 
We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 
We can help 2 ways: 
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
Hire people from our program mentioned above 
Interested in training or hiring programmatic juniors? Book a Free Call
 
Timestamp:
(03:21) - Programmatic Curation for Digital Advertising
(08:32 - Understanding Curated Deals in Ad Tech
(13:49) - Importance of Creative Supply Management 
(22:13) - Supply Path Optimization Strategies for Growth
(26:43) -  Optimizing Site and Supply Performance 
 
 
Training Roadmap Sample Request:
https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link 
 
 
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
 

Meet The Team:
Hélène Parker - Chief Programmatic Coach
Helene Parker Consulting LLC  
Programmatic Media Experts | LinkedIn  
 
Learn Programmatic 
As a TEAM
As a Programmatic Ninja
Programmatic Coaching Newsletter 
 
Programmatic Digest
 Youtube | LinkedIn | Instagram
 
Manuela Cortes - Co-Host 
Programmatic Digest In Espanol 
Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn
 
Join our next training program by signing up to our waitlist below:
https://www.heleneparker.com/waitlist/



Also take a moment to check out:
How To Optimise Data Segment:
https://docs.google.com/forms/d/e/1FAIpQLSdBHo0L-_vIAB1VS6UkJwYyvDdJ8c38sO7iY4QyeIAJt2Q05Q/viewform?usp=sf_link

......Adalytic's report.....


The revelations from Adalytics' March report  are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous data examination pave the way to optimization. 
To get the training roadmap sample, request it here:
https://www.heleneparker.com/programmatictrainingsample/  
Additional Resources:
https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024
https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/ 
https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/ 
https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/ 
https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/



About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 
We can help 2 ways: 
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
Hire people from our program mentioned above 
Interested in training or hiring programmatic juniors? Book a Free Call
 
Timestamp:
(00:02) - Understanding Forbes' MFA Practices
(11:17) - Implications of MFA in Ad Tech
(19:08) - Trust and Verify in Advertising Strategy
(31:32) - Cut the Fluff, Show Results
(36:48) - Strategic Partnership for Efficient Decision Making
 
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
  

Meet The Team:
Hélène Parker - Chief Programmatic Coach
Helene Parker Consulting LLC  
Programmatic Media Experts | LinkedIn  
 
Learn Programmatic 
As a TEAM
As a Programmatic Ninja
Programmatic Coaching Newsletter 
 
Programmatic Digest
 Youtube | LinkedIn | Instagram
 
Manuela Cortes - Co-Host 
Programmatic Digest In Espanol 
Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn




Get this directly in your inbox weekly including more gems! 
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
 
Join our next training program by signing up to our waitlist below:
https://www.heleneparker.com/waitlist/



Also take a moment to check out:
How To Optimise Data Segment:
https://youtu.be/boj0SJF5kn8 
 
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
 

La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descubrimos nuevas oportunidades para el éxito en el complejo panorama en la industria Europea con nuevas reglas de privacidad. 
¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency https://www.heleneparker.com/course/
Conoce más sobre Helene Parker: https://www.heleneparker.com/
Tu host: Manuela Cortes - https://www.linkedin.com/in/manuela-cortes-/