100 episodes

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

AdExchanger AdExchanger Talks

    • Business
    • 4.5 • 70 Ratings

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

    Antitrust Soul Searching

    Antitrust Soul Searching

    With Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case against Google. Plus: why Google’s Performance Max has some search advertisers hopping mad.

    • 55 min
    Brand Safety Is Critical – But Don’t Overdo It

    Brand Safety Is Critical – But Don’t Overdo It

    It’s time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal’s SVP of enterprise. It’s okay to be cautious, but excluding all news from programmatic media plans isn’t the answer.

    • 49 min
    Travelers Just Want To Spend

    Travelers Just Want To Spend

    Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.

    • 56 min
    MediaMath (By Infillion) Rides Again

    MediaMath (By Infillion) Rides Again

    It’s been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it’s time for the next phase, says Infillion CRO and CMO Laurel Rossi.

    • 45 min
    Measure Me This

    Measure Me This

    Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.

    • 51 min
    Practical Ethics For Generative AI

    Practical Ethics For Generative AI

    It’s hard to set a strategy for AI adoption without getting a little hands-on experience first, says Betty Louie, a partner and general counsel at The Brandtech Group. You have to play around with the different tools before you even know where the guardrails are, she says.

    • 54 min

Customer Reviews

4.5 out of 5
70 Ratings

70 Ratings

Facqt Media ,

Enlightening!

Love this podcast! It knows exactly what digital marketer wants and needs. Glad to find your podcast, I'm learning a lot!

fuglygang ,

New host is way better. Love her please keep her.

Amazing, well condensed content on often very complex subjects.

Potato_is_good ,

Great show!

Really love this show- very informative and lots of great takeaways for anyone in the digital advertising field, regardless of experience level

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