100 episodes

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

AdExchanger AdExchanger Talks

    • Business
    • 4.4 • 60 Ratings

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

    Data Ethics, Then And Now - With Kinesso's Sheila Colclasure

    Data Ethics, Then And Now - With Kinesso's Sheila Colclasure

    Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, describes how we got to this highly-disruptive moment.  

    • 44 min
    Investing In Measurement, With David Blumberg

    Investing In Measurement, With David Blumberg

    DoubleVerify's first institutional investor describes the company’s journey from an ad verification point solution provider in 2008 to a full-suite ad measurement company valued at $5.4 billion.

    • 45 min
    How TV Becomes The Hero Again, With RPA Chief Media Officer Jim Helberg

    How TV Becomes The Hero Again, With RPA Chief Media Officer Jim Helberg

    As addressable TV advertising gains steam, so too has excitement among agencies and advertisers. In this episode, RPA Chief Media Officer Jim Helberg describes the progress he sees and what he hopes happens next. “What once was the power of large blunt objects in terms of audiences could now translate into the power of precision in a world of platforms we could never have even imagined.”

    • 31 min
    The Lowdown On LinkedIn Marketing Solutions With Product VP Gyanda Sachdeva

    The Lowdown On LinkedIn Marketing Solutions With Product VP Gyanda Sachdeva

    Seems fitting that Gyanda Sachdeva, LinkedIn’s VP of product management, found her first job out of grad school through LinkedIn. These days, she’s in charge of LinkedIn’s Marketing Solutions products, which brought in $3 billion in revenue for Microsoft over the past year.

    • 42 min
    The ANA Takes A Closer Look At Programmatic

    The ANA Takes A Closer Look At Programmatic

    The ANA has commissioned a new programmatic study to identify where brands are wasting money and make recommendations to bring clarity and more efficiency to the market. CEO Bob Liodice talks about it.

    • 44 min
    It’s All Fun, Games – And Gamers – With Facebook Gaming Exec Rick Kelley

    It’s All Fun, Games – And Gamers – With Facebook Gaming Exec Rick Kelley

    Advertising in games is growing like gangbusters – and tons of new players are coming online. Around 100 million over just the past 15 months alone. Rick Kelley, Facebook’s VP of global marketing solutions and global gaming, dives into the trends driving the gaming industry right now and explains why these new players are seriously lucrative for developers.

    • 41 min

Customer Reviews

4.4 out of 5
60 Ratings

60 Ratings

Composer 1853 ,

Useful

This marketing podcast has lots of great takeaways!

tommye w-c ,

Awesome

Great marketing tech podcast. Tons of actionable tips and info.

Topical Todd ,

Great podcast

Awesome show with an awesome host!

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