The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
Data Ethics, Then And Now - With Kinesso's Sheila Colclasure
Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, describes how we got to this highly-disruptive moment.
Investing In Measurement, With David Blumberg
DoubleVerify's first institutional investor describes the company’s journey from an ad verification point solution provider in 2008 to a full-suite ad measurement company valued at $5.4 billion.
How TV Becomes The Hero Again, With RPA Chief Media Officer Jim Helberg
As addressable TV advertising gains steam, so too has excitement among agencies and advertisers. In this episode, RPA Chief Media Officer Jim Helberg describes the progress he sees and what he hopes happens next. “What once was the power of large blunt objects in terms of audiences could now translate into the power of precision in a world of platforms we could never have even imagined.”
The Lowdown On LinkedIn Marketing Solutions With Product VP Gyanda Sachdeva
Seems fitting that Gyanda Sachdeva, LinkedIn’s VP of product management, found her first job out of grad school through LinkedIn. These days, she’s in charge of LinkedIn’s Marketing Solutions products, which brought in $3 billion in revenue for Microsoft over the past year.
The ANA Takes A Closer Look At Programmatic
The ANA has commissioned a new programmatic study to identify where brands are wasting money and make recommendations to bring clarity and more efficiency to the market. CEO Bob Liodice talks about it.
It’s All Fun, Games – And Gamers – With Facebook Gaming Exec Rick Kelley
Advertising in games is growing like gangbusters – and tons of new players are coming online. Around 100 million over just the past 15 months alone. Rick Kelley, Facebook’s VP of global marketing solutions and global gaming, dives into the trends driving the gaming industry right now and explains why these new players are seriously lucrative for developers.
This marketing podcast has lots of great takeaways!
Great marketing tech podcast. Tons of actionable tips and info.
Awesome show with an awesome host!