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AdExchanger Talks
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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

  1. 3 NGÀY TRƯỚC

    AI Is The New Ad Space

    AI isn't just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It's a brand-new media environment that's reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.

    51 phút

  2. 14 THG 4

    Betterment's 'Anti‑Marketing' Machine

    Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.

    45 phút

  3. 7 THG 4

    Who Needs 'Corrosive Intermediaries' Anyway?

    The programmatic supply chain is "pretty flawed," says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn't mean they need to stand there and take it.

    47 phút

  4. 31 THG 3

    Why Scripps Is All In On Women's Sports

    Scripps CRO Brian Norris explains why the broadcaster is leaning into women's and local sports – and how that shift is reshaping the media plan.

    52 phút

  5. 24 THG 3

    Sussing Out 'Performance TV'

    Can connected TV really deliver performance – or is "performance TV" just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.

    38 phút

  6. 17 THG 3

    Perion Is So Over The AI Hype Cycle

    Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he's betting big on agents, outcomes and letting machines handle the messy parts of media buying.

    52 phút

  7. 10 THG 3

    Healthy Growth In The Age Of AI

    Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she's turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.

    48 phút

  8. 3 THG 3

    What Marketers Miss When Their Data Isn't Inclusive

    Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn't just a measurement failure; it's a missed growth opportunity for brands.

    46 phút
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Giới Thiệu

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Thông Tin

  • Nhà sáng tạo
    AdExchanger Talks
  • Năm hoạt động
    2016 - 2026
  • Tập
    100
  • Xếp hạng
    Sạch
  • Bản quyền
    © Copyright 2016, AdExchanger
  • Trang web chương trình
    AdExchanger

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