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AdExchanger Talks
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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

  1. قبل يوم واحد

    What’s Next, With Nextdoor CEO Nirav Tolia

    When social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would be a $1 billion business by 2020. That didn’t happen. Nextdoor generated $66 million overall in Q3 of this year, and Tolia chides himself for his hyperbole. But Nextdoor has an ambitious plan for advertising growth.

    ١ س ١ د

  2. ١٢ جمادى الأولى

    Wendy Clark Says, ‘Do Your Homework’

    Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.

    ١ س ٤ د

  3. ٢ جمادى الأولى

    The Case For Turning Google’s Network Biz Into A Nonprofit

    If the DOJ wins its ad tech antitrust case against Google, it shouldn’t force a breakup, says Arete Research’s Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees.

    ٥٥ من الدقائق

  4. ٢٦ ربيع الآخر

    Talking Shop With Mike Ryan, The PMax Whisperer

    Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what’s going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.

    ٤١ من الدقائق

  5. ١٩ ربيع الآخر

    Back To Marketing Basics, With Back Market’s New CMO

    As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.

    ٥٢ من الدقائق

  6. ١٢ ربيع الآخر

    Pitching Performance, With Pinterest’s CRO

    Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.

    ٤٥ من الدقائق

  7. ٥ ربيع الآخر

    Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead

    Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.

    ٤٥ من الدقائق

  8. ٢٨ ربيع الأول

    Oracle Memories, With Omar Tawakol

    Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he’s in no rush with his new virtual product placement startup Rembrand. He says he’s having too much fun. Plus: Meditating on the end of Oracle Advertising.

    ٥١ من الدقائق
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حول

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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