The Psychology of Sales: How to Guide Your Clients to In-Person Sales with Maggie Robinson of Tog Academy

It’s no secret that most photographers get uncomfortable around the selling process. They don’t want to feel pushy, salesy, or like they're pulling a bait-and-switch on their clients. And often, they don’t want to do sales in person, as it can heighten their discomfort.

But Maggie Robinson of Tog Academy is here to show us there is another way… a way to make in-person sales feel comfortable and where both clients and photographers leave happy! In her view, it’s all about the process of leading the clients to their final purchase through every touchpoint you have with them, instead of surprising them at the end.

In this episode, Maggie breaks down what in-person sales is, why it’s crucial to her business, how she designs and markets her photography packages, and how to get around the mindset blocks that many photographers face when it comes to sales.

If you’re thinking about in-person sales gives you a cold sweat as a photographer, you need this episode with Maggie.

What’s in this episode:

[00:00] Intro

[02:04] What in-person sales is and why Maggie is so passionate about it

[04:12] How avoid your clients being “surprised” by your pricing and leading them to sales instead

[13:04] The unique way Maggie builds her pricing packages and how less is more when it comes to your package offerings

[17:36] What the actual day of in-person sales looks like for Maggie

[22:27] How photographers can start implementing in-person sales and increasing their prices in their photography business

[30:37] Getting over the mindset block around attracting and working with high-price clients 

[37:06] Why some photographers give up on IPS and Maggie’s advice on how to stick it out when implementing IPS

[42:51] How spirituality and psychology influence the way Maggie teaches and approaches pricing

[52:30] What success looks like for Maggie in her photography business currently

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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