Learn the skills and methods you need to turn your online business into a powerful profit engine that you can sell when you want, for the price you designate, to the buyer you choose. Our hosts Joe Valley and Mark Daoust, along with leading M & A, ecommerce, SaaS, marketing, and content experts, will share their decades of experience to give you the tools you need to buy, scale, and exit an online business on your terms.
The Quiet Light Podcast is your best source for actionable insights from innovative and successful entrepreneurs who have built, bought, and sold online businesses. If you want to benefit from the most successful strategies and thought leadership to propel yourself toward your goals, look no further.
How To Earn $15,000 by Sending an Email
Deanna Berardi is the Head of Partnerships at Quiet Light. In this role, she helps develop relationships with buyers, sellers, and partners to ensure the best experience for clients. She is also the Manager of Customer Success at Intuit.
Deanna has over 20 years of experience in strategic business development and was the Marketing Manager for Smart Wires Inc. and the Marketing Program Manager for Ernst & Young LLP. She graduated from Indiana University Bloomington with a bachelor’s in business administration and marketing.
In this episode… If you’re selling your brand, how can you authentically connect with aggregators? Whether you’re buying or selling, you want to work with a credible source. What is the easiest way to connect with other brands?
Referral partners can create a trustworthy environment for you to buy and sell brands with confidence. Deanna Berardi begins with a few simple questions to find the right fit and match with an advisor. But you don’t need to be a rocket scientist to connect with other brands — you simply need to send an email. Deanna knows that to provide content catered to a certain group, email is the best way to deliver. Are you ready for a fantastic exit experience?
In this episode of the Quiet Light Podcast, Joe Valley sits down with Deanna Berardi, Head of Partnerships at Quiet Light, to discuss establishing valuable partnerships through referrals. Deanna talks about how providing quality care creates lasting impressions, why passive content can generate more interest, and the value of building trust with clients.
How To Find, Train & Scale With Virtual Assistants
Reggie Young is an Amazon consultant, exit advisor, and entrepreneur specializing in e-commerce and digital marketing. While serving full-time in the United States Air Force as a Nuclear Missile Operations Officer, Reggie discovered his passion for e-commerce and made over $1 million after launching his brand. He sold his business for $638,000 and has helped other seven and eight-figure sellers grow and launch their brands. He continues to launch and operate his own e-commerce brands.
In this episode… Have you thought about hiring a virtual assistant but are unsure how to find the right person? Outsourcing is a viable option, but the process can feel daunting. How can you be confident outsourcing will help grow and scale your business?
When choosing a virtual assistant, Reggie Young recommends looking for candidates who possess critical thinking skills, a strong English vocabulary, and a reliable internet connection. Building a cohesive team and incorporating standard operating procedures can boost work performance and create a seamless transition for new hires. Listen to this episode as Reggie talks about the benefits of hiring a virtual assistant.
In this episode of the Quiet Light Podcast, Joe Valley sits down with Reggie Young, Amazon consultant, exit advisor, and entrepreneur, to discuss creating a cohesive team of virtual assistants. Reggie talks about the benefits of outsourcing to the Philippines for a virtual assistant, why you should understand the culture to cultivate a stronger connection, and the importance of reinforcing your standard operating procedures. Stay tuned!
How to Avoid (Financial) Disaster When Hiring an Agency
Mina Elias is a multiple seven-figure Amazon business owner and the Founder of Trivium Group, a partial in-house group for Amazon to increase profitability and create winning strategies. While an engineer by trade, he ran PPC campaigns for his own companies and founded MMA Nutrition LLC. Mina has appeared on numerous Amazon PPC podcasts and created the PPC University course to help others grow their business.
He is a graduate of the University of New Haven, with a bachelor’s in chemical engineering and a master’s in industrial engineering.
In this episode… Many agencies crumble when roles are not clearly defined. How can you manage unrealistic expectations to avoid failure? What steps can you take to delineate your goals for success and accelerate your Amazon conversion through PPC?
Mina Elias recommends you ask the right questions — like how the agency measures success — when choosing an agency to take the reins on your Amazon PPC marketing campaign. Communicating clear expectations on deliverables and products is crucial. By examining four key areas that improve conversion rates, Mina’s proven strategies can take your brand from mediocre to extraordinary. Are you ready to learn how to implement marketing strategies?
In this episode of the Quiet Light Podcast, Joe Valley sits down with Mina Elias, Founder of Trivium Group, to discuss educating yourself before hiring an agency to take over your Amazon PPC campaign. Mina talks about managing expectations with any budget, why research and education are necessary before selecting an agency, and measuring success and calculations for a successful marketing campaign. Stay tuned!
How Dan Built and Sold His SaaS Business
Dan Cooperstock was the Founder of Cooperstock Software (Software4NonProfits.com), which writes and sells Windows programs for tracking donors, contributions, and bookkeeping. He previously held senior roles in software and programming companies, including Senior Software Developer for Quest Software, Senior Technical Consultant for HEPCOE Credit Union, and Senior Systems Developer for CIBC Wood Gundy Securities. Dan is an active member, having held various leadership positions for both local and national bodies of the Religious Society of Friends (Quakers).
Dan received his bachelor’s in mathematics and philosophy from the University of Toronto, his master’s degree in mathematics from the University of Oxford, and his master’s in computer science from the University of Toronto.
In this episode… You’ve spent years building your business, so when it comes time to sell it, how can you ensure it will be in the right hands? What steps can you take to build a transferable company geared toward growth?
Dan Cooperstock recommends you focus on what you care about, and your passion will be your guide to building an enduring enterprise. Many buyers are searching to purchase a business that is easily transferable with secure transactions. Dan programmed software that was transferable upon his exit, but he wanted to be sure his work would be in the right hands. For a smooth transition, building a questionnaire and engaging in conference calls is one way to guarantee stability in the exiting process. So, what other steps can you take for a seamless exit?
In this episode of the Quiet Light Podcast, Joe Valley sits down with Dan Cooperstock, Founder and former Owner of Software4NonProfits.com, to discuss designing software and streamlining the exit process. Dan details why buyer conference calls are an important part of selling your business, discusses overseeing due diligence, and how partnering with your buyer cultivates a better experience for your clients.
Former Hubspot VP Acquires 7-Figure eCommerce Business
Katie Ng-Mak is the Former Vice President of the Global Solutions Partner Program for Hubspot, an inbound marketing software company, before she ventured on her own to purchase a purification business. She has experience in business and earned her BA in economics from Columbia University and her MBA from Harvard Business School. Katie worked for Cummins Inc, where she conducted due diligence, risk analysis, financial analysis, and market research. She was a Credit Risk Analyst for Bear Stearns and an Analyst for BlackRock.
In this episode… The process of buying a business may feel like a formidable task if you’re unfamiliar and uncertain with the process. How can you ensure you’re buying the right business? When Katie Ng-Mak purchased her first business, not only did she leverage her skills, knowledge, successful tools, and network of professionals, but she also followed her intuition.
As an entrepreneur, you accept a particular degree of uncertainty when running a business. It is crucial to hire the right people to help you plan — especially when purchasing a business. But what steps can you take to generate growth? For Katie, seeking support, seeing the possibility, and engaging with a business plan is the best way to recognize and respond to uncertainty.
In this episode of the Quiet Light Podcast, Joe Valley sits down with Katie Ng-Mak, Former Vice President of the Global Solutions Partner Program for Hubspot, to discuss the ins and outs of a business purchase. Katie talks about leveraging tools of expertise, why your conscience should be your guide, and focusing on growth and opportunities in your business. Stay tuned!
Why You Should Avoid "Best Practices"
Kurt Elster is the Host of The Unofficial Shopify Podcast and Senior eCommerce Consultant and Shopify Plus Expert at Ethercycle, Chicago's premiere Shopify partner agency. He helps Shopify merchants, like Jay Leno’s Garage, uncover hidden profits in their websites by developing apps and providing strategy and advisory services. Prior to his work with Ethercycle, Kurt worked as the eCommerce Manager for THMotorsports, an Adjunct Professor at Oakton Community College, and Chief Technology Officer for the Center for Entrepreneurship in Liberal Education in Beloit.
Kurt graduated from Beloit College with a degree in business economics and earned his MBA in entrepreneurship and entrepreneurial studies from the Illinois Institute of Technology. He attended The University of Chicago Booth School of Business for a certificate in integrated marketing, where he gained an integrated marketing perspective to help maximize the impact of marketing efforts.
In this episode… “Best practice” can have numerous meanings and set up false expectations for entrepreneurs. How can you get the same results with less effort? When your website is the face of your brand, how can you optimize and increase conversion?
Kurt Elster follows his rule of thumb: simplify. Don’t complicate, confuse, or slow down your website when you can optimize and increase conversion rates. By having a traditional landing page with simple, easy-to-read links to your products, consumers can easily navigate on any device and platform — the proof is in the split testing.
Join Joe Valley in this episode of the Quiet Light Podcast as he sits down with Kurt Elster, Host of The Unofficial Shopify Podcast and Senior eCommerce Consultant and Shopify Plus Expert at Ethercycle. Together, they break down why “best practice” is unique for everyone, achieving statistically significant results by increasing readability, and upgrading your website to increase conversion rates.
Always look forward to your episodes. Thank you.
Joe and Mark, hosts of the Quiet Light podcast, highlight all aspects of methods for running and online business and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!