The Quiet Light Podcast Quiet Light

Paul Rafelson is a Partner at Rafelson Law, a firm that understands the unique needs of e-commerce entrepreneurs. They bring the expertise that helps companies expand and protect their assets from the challenges they face. With 15-plus years of experience in complex tax, litigation, and M&A matters, he is a trusted resource, frequently quoted in the press about Amazon and e-commerce intricacies. 
Before private practice, Paul worked in-house at some of the world's largest companies, including Microsoft, Walmart, and General Electric. In addition, he is the Founder of SellerBasics, the Chairman of the Online Merchants Guild, and a professor at Pace University School of Law in New York.
In this episode… Being an e-commerce entrepreneur and selling on Amazon has its fair share of difficulties. With millions of others to compete with, it can be arduous, not to mention having to prepare to navigate the legal implications you face when you're an Amazon seller. How can you expand and grow an e-commerce business while protecting your legal rights?
In addition to concentrating and creating a thriving brand, the legal challenges you run into as an Amazon seller can be overwhelming. If you lack the knowledge to handle the legalities, including account suspensions, intellectual property disputes, antitrust laws, or sales tax issues, it's vital to recruit an advisor. Paul Rafelson recommends hiring a law firm that can provide solid advice to businesses in the e-commerce space. With the expertise you need on board, you'll be ready to manage the legal complications, ensure the success of your business, and prepare for your eventual exit.
In this episode of the Quiet Light Podcast, Pat Yates sits down with Paul Rafelson, Partner at Rafelson Law, to discuss navigating e-commerce law. Paul explains how Rafelson Law helps e-commerce entrepreneurs, the challenges Amazon sellers face, the SellerBasics program, preparing an Amazon business for sale, dealing with sales tax issues, and how the Online Merchants Guild community supports e-commerce entrepreneurs. 

Sebastian Herz is the Co-founder of Zignify Global Product Sourcing, an agency that provides streamlined sourcing solutions for businesses. He is an Amazon seller who also helps people boost their sales on Amazon and in retail. Additionally, Sebastian is a serial entrepreneur who founded MännerSache.rocks and MakakaOnTheRun Anti-Spy Products.
In this episode… Sourcing quality products at an acceptable price is vital to running a successful business. So, how can you streamline your company’s sourcing to thrive in a competitive marketplace? 
According to Sebastian Herz, product sourcing entails many things, including researching appropriate manufacturers to build quality products, production costs, negotiations, and finding the best price for your products. It is a daunting task for most entrepreneurs, but partnering with a sourcing agency makes all the difference. By leveraging a vast international network of suppliers, a sourcing agency gains access to a broader range of quality products at a reduced price point than you’d have access to on your own.
In this episode of the Quiet Light Podcast, Pat Yates sits down with Sebastian Herz, Co-founder of Zignify Global Product Sourcing, to discuss his journey of building and running a sourcing agency. Sebastian explains how Zignify helps entrepreneurs with sourcing, negotiating with international manufacturers, how they help entrepreneurs who only have a product idea, and maintaining quality control.

Nikita Vakhrushev is the Founder, CEO, and CMO of ASPEKT, an agency that helps e-commerce brands increase their monthly revenue by 30% with performance-driven email and SMS marketing. He has helped brands achieve their e-commerce goals through Facebook ads, email marketing, website design, branding, and influencer marketing. Before ASPEKT, Nikita was the Founder and CEO of RPMmedia.com, where he helped businesses in all industries increase their profit through digital marketing strategies like social media, SEO, and Google Ads.
In this episode… As an e-commerce brand, are you looking to take your marketing to the next level? How can you do it through email and SMS marketing? 
Nikita Vakhrushev says that email and SMS marketing are two of the most productive ways to reach potential customers. Both methods have proven successful in getting people to engage with brands, but most e-commerce brands don't know how to leverage them. Creating a schedule from your customer list is essential. Automating emails and SMS messages to reach out at the right time without overwhelming them is an excellent way to maximize your reach and customer engagement. To boost effectiveness, it’s best to recruit an expert.
In this episode of the Quiet Light Podcast, Pat Yates sits down with Nikita Vakhrushev, Founder and CEO of ASPEKT, to discuss how to thrive through email and SMS marketing. Nikita talks about ASPEKT’s ideal client profile, how it helps its clients with their email marketing strategies, how to maximize SMS marketing, and the process of working with ASPEKT.

Shaina Weisinger is a recovering content marketing expert hell-bent on helping people live happier and healthier lives. She was the Founder and CEO of Repurpose House, an agency that repurposes content for social media platforms — which she sold to Carbon6 Technologies. Before Repurpose House, Shaina founded WAKE brand media and has contributed insights on business growth and content marketing via conferences, podcasts, intensives, and guest blogs. She has also been featured in Entrepreneurs On Fire, Inc., DigitalMarketer, and hosts The Content Coalition podcast.   
In this episode… Exiting a successful business can be just as challenging as building it. So what can you learn from someone who has victoriously done both?
After building a rewarding and lucrative repurposing content agency, Shaina Weisinger decided to sell. She found the key to a successful exit is a clear strategy. To make the sales process smooth and efficient, it’s a must to ensure your documentation, especially financials, is up-to-date and in order. With proper preparation and execution, exiting a content agency can be a rewarding experience that sets you up for future success. 
In this episode of the Quiet Light Podcast, Pat Yates sits down with Shaina Weisinger, a recovering content marketing expert, to discuss her journey building and exiting a rapidly scaling content agency. Shaina talks about the genesis of Repurpose House and what it does, the value of creating systematized and consumer-centric businesses, why she decided to sell Repurpose House, and how having proper documentation impacts the sale of a company.

Manish Chowdhary is the Founder and CEO of Cahoot, a peer-to-peer order fulfillment network of e-commerce merchants working together to expedite shipping at a lower cost. He is also the Founder and CEO of Pulse Commerce, the leading enterprise cloud platform for order and inventory management. 
Manish is an innovator, thought leader, and highly sought-after speaker for all facets of e-commerce, business methods innovation, and omnichannel supply chain and logistics optimization. Insights Success magazine recognized him as one of the 30 Most Innovative Business Leaders and has been featured in The New York Times, Forbes, Internet Retailer, and other leading publications.
In this episode… Are you an e-commerce brand struggling to distribute your products to your customers quickly? Where can you find the most cost-efficient method to deliver customer orders as promised?
Shipping products to customers fast and efficiently directly impacts your conversion rate and bottom line. Most e-commerce brands have suffered at the hands of traditional 3PLs because they’re expensive and don’t offer quality service. Manish Chowdhary recommends partnering with an ultrafast order fulfillment company to get an edge on other 3PLs. He shares his journey of building a full-service order fulfillment platform that enables merchants to fulfill orders for other sellers faster and at a lower cost.
In this episode of the Quiet Light Podcast, Pat Yates sits down with Manish Chowdhary, Founder and CEO of Cahoot, to discuss how e-commerce brands can fulfill orders faster, cheaper, and more reliably. Manish also talks about navigating the Amazon Seller Fulfilled Prime site and Pulse Commerce’s role in integrating with Cahoot.

Hudson Shapiro is the Founder of TumLove, a brand that creates gut-friendly protein products for those with sensitive stomachs. He has been working on business-oriented projects since he was 10. Hudson co-founded Dupuytrensco, a company with the first-ever all-natural remedy for Dupuytren's contracture and hand afflictions which he successfully exited in 2023.  
In this episode… Are you building a business to sell it eventually, whether to retire or move on to your next venture? What can you learn from a young entrepreneur who successfully exited his company at 19? 
After growing a thriving business, Hudson Shapiro decided to sell. With a few failed attempts at handling the sales process alone, he discovered that selling a business can be challenging and stressful, especially for a young entrepreneur just beginning his journey. Hudson recommends researching to find a reputable broker or agent who can help you navigate the complex world of exiting a business. 
In this episode of the Quiet Light Podcast, Pat Yates and Elaine Eason sit down with Hudson Shapiro, Founder of TumLove, to discuss his journey of successfully exiting a business at 19. Hudson talks about the launch of Dupuytrensco and what it offers, the process of selling a business through Quiet Light, lessons learned from the exit, and advice for young entrepreneurs.