83 episodes

This podcast was created for course creators to answer this questions: “How can I create consistent income month, after month, after month?”
Your Host, Haley Burkhead, is the founder and CEO of The Recurring Profit Program where she helps course creators scale to their first $1 Million with their course or membership site. Haley is your direct, “no b.s.” kind of leader and she shares all of her sales and scaling secrets on The Recurring Profit Podcast

The Recurring Profit Podcast Haley Burkhead | Online Sales Strategist

    • Business
    • 4.8 • 232 Ratings

This podcast was created for course creators to answer this questions: “How can I create consistent income month, after month, after month?”
Your Host, Haley Burkhead, is the founder and CEO of The Recurring Profit Program where she helps course creators scale to their first $1 Million with their course or membership site. Haley is your direct, “no b.s.” kind of leader and she shares all of her sales and scaling secrets on The Recurring Profit Podcast

    83. How this Speech Coach Ditched Live Launching and Had a 40% Conversion on her Webinar

    83. How this Speech Coach Ditched Live Launching and Had a 40% Conversion on her Webinar

    Heather, a Recurring Profit student, relied on 1:1 revenue and live launching, which I’m sure a lot of you can relate to. Because that’s what we’re taught to do as course creators. 
    But Heather decided it wasn’t for her and didn’t want that to be her forever strategy. So Heather launched her program, using the lazy live-launch strategy I teach in the Recurring Profit Program. And she made over $32,000 with 96 leads. She’s now making $10K months with her evergreen sales machine. 
    Heather is a speaking coach for online entrepreneurs. She helps them get more comfortable in front of the microphone and camera, so they can better connect with their dream audience. 
    APPLY TO WORK WITH US
    AutomateMarketing.com 
     
    ​​If you are a course creator or membership site owner who wants to ditch live launching and create an evergreen sales machine, I created this training just for YOU!
     
    CONNECT WITH US
    Social Media: instagram.com/recurringprofit

    • 32 min
    82. How I Run Six Businesses With Part-Time Hours

    82. How I Run Six Businesses With Part-Time Hours

    This solo episode is for those entrepreneurs who are thinking about wealth creation. 
    I’m breaking down how I run six businesses and only work part-time hours. On Instagram, someone made the comment, “You must work at every moment of the day.” And no, that’s not true. 
    Assumptions produce our actions. If we assume owning a business is going to take a lot of time, what are we assuming? That the time it takes to complete a task, is the value produced. When in reality, those are the things that keep the business running. But that’s not all the things that produce the value. There’s also leadership and strategy. So if we’re careful with our assumptions, we can start to second guess our actions. 
     
    APPLY TO WORK WITH US
    AutomateMarketing.com 
     
    ​​If you are a course creator or membership site owner who wants to learn a different approach to wealth creation, I created this training just for YOU!
     
    CONNECT WITH US
    Social Media: instagram.com/recurringprofit

    • 42 min
    81. The Real Cause of Your Mindset Issues

    81. The Real Cause of Your Mindset Issues

    This episode is about the phrase mindset issue. Mindset is so important, but only one part of the equation. 
    When you build a program, your students’ success should NOT depend on you, the course creator, to be successful. Because now those students think they have to keep paying you to see results. Great for retention, but not great for them because now they don’t trust themselves to make their own decisions.
    The second problem is that many students in other programs are being told that they need to switch their beliefs and start believing something else.
    How to Switch Your Mindset: Internal Conversations 
    Imagine this as a visual. You’re having an internal conversation with yourself. From that internal conversation, there’s usually a catalyst to an action or behavior. So that action or behavior is what is creating either an obstacle or a result. Both the obstacle and the result create different symptoms. 
    When a student comes to you with a symptom, they’re either frustrated or happy with something that’s going on with their business.
    If a student comes to you with a problem that they believe your course can solve, you don’t want them to feel bad for having symptoms that frustrate them. 
    You have to maintain a neutral, steady place. Then, you need to celebrate them for speaking up about these symptoms. Many people view negative feelings as bad. And I think that’s why so many label that as a mindset issue.
    Once we notice that a student is experiencing an obstacle, it’s our job to help them and guide them to identify that specific obstacle.
    What to Do When People Aren’t Seeing Results From Your Course
    Our knee jerk reaction is to blame the student or the student blames the course creator. We feel shame, and instantly want to blame the other person.
    If someone isn’t seeing results from a program, you have to play scientist. Because what if it’s not the student? It’s your job to help them find a solution.
    First, you have to ask that student where they’re stuck. And then go dissect that part of the program to see if it’s step by step enough. 
    Second, do they know how to think through the strategy? The content might be good. But is the strategy clicking with them? 
    Then, the third thing is asking if the method doesn’t work? If the method doesn’t work for them, it’s a content problem. Or is it the behavior of how they approached the lessons or videos? If so, then you need to go make sure those videos and lessons are crystal clear. 
    Eliminate Mindset Issue from Your Vocabulary
    If you’ve ever been told that you have a mindset issue towards business, I would like you to eliminate that thought completely. Instead, word it as an internal conversation that’s not creating what you want. 
     
    APPLY TO WORK WITH US
    AutomateMarketing.com 
     
    CONNECT WITH US
    Social Media: instagram.com/recurringprofit

    • 27 min
    80. How to Build a Team that will Fuel your Traffic

    80. How to Build a Team that will Fuel your Traffic

    Are you considering outsourcing to increase traffic generation?
    As a course creator, traffic can be so frustrating! Your course is selling but you needmore traffic generation, which leaves you contemplating whether or not to add someoneto your team, who can send traffic directly to your sales machine or funnel.
    In Episode 80 of The Recurring Profit Podcast, Haley breaks down what your team should look like, from team organization to accountability. So tune in as we cover skills like delegating goals, outsourcing strategy, and managing growth! We’re leaving frustration behind and helping you outsource solutions instead of problems, all while creating more revenue for your business!!
    Want to see this process more in depth? Apply to work with us on automatedmarketing.com and we’ll send you our free training where you’ll learn how tomaster the skill of automated sales and traffic on tap!

    • 13 min
    79. How This Virtual Assistant Had A Five-Figure Course Launch With Only 60 Followers

    79. How This Virtual Assistant Had A Five-Figure Course Launch With Only 60 Followers

    In this episode, 
    Haley speaks with Amanda Rush Holmes, a virtual assistant who took her course idea from concept to Beta launch in 24 hours and made over $13,000 in just three days! Amanda didn’t have a huge Instagram following. She didn’t have a Facebook group of people ready to buy. She’d never even launched a course before. She only had 60 people on her email list, and yet she more than doubled her original sales goal during her first launch with Recurring Profit! 
    No vanity metrics here! We want to help you reach the goals you have without an email list, without expensive Facebook Ads, and without live launching. Amanda is proof that you don’t need any of that to reach your ideal audience and achieve recurring profit! 
     
    APPLY TO WORK WITH US
    RecurringProfit.com
     
    ​​If you are a course creator or membership site owner who is ready to take your idea from concept to profitable course, I created this training just for YOU!
     
    CONNECT WITH US
    Social Media: @recurringprofit
     
    CONNECT WITH AMANDA!
    Social Media: @thevirtualassistantstudio
    & @amandarushholmes
    Website: thevirtualassistantstudio.com

    • 25 min
    78. Are You Solving A Profitable Problem?

    78. Are You Solving A Profitable Problem?

    In this episode, 
    Are you considering a course idea that you’re not completely sure about? Ask yourself this one question: “Am I solving a profitable problem?” In this episode, Haley breaks down what makes a good course or membership idea. The best ideas are ones that you’re not only passionate about, but have proven and measurable results that will bring in profit. If the problem you’re solving isn’t worth paying for, you aren’t going to be very profitable. So do the research and identify what your audience needs and if they are willing to pay money for the knowledge and education your program provides. Every business exists to solve a problem. You just need to make sure the problem you solve will be profitable for you and your business!
    APPLY TO WORK WITH US
    RecurringProfit.com
     
    ​​If you are a course creator or membership site owner who has an idea for solving a profitable problem and a solid selling strategy to go along with it, I created this training just for YOU!
     
    CONNECT WITH US
    Social Media: instagram.com/recurringprofit

    • 8 min

Customer Reviews

4.8 out of 5
232 Ratings

232 Ratings

Brittany McBean ,

A ton of actionable lessons with a healthy dose of inspiration

This is one of those podcasts that wraps education and inspiration together in a nice bow. You see the name and think “yes please, I’ll take some recurring profit…” and then you get phenomenal sales advice every single episode while Haley’s totally transparent with both her business and real life…even when it’s not so pretty. 10/10 on this one!

Ahardman ,

Never Explains How To

I really like the content, and I think her business model works but she never talks about the top of the funnel. She says get cold free leads but never explains how. Her program is like $800 a month. Like I would consider using you to scale if I could get going but you don’t explain how. Guess I’ll just keep grinding my blog.

Potato_is_good ,

Great show!

Really inspiring and educational show- don't let Haley's charming persona distract you from the TONS of valuable takeaways from her shows. Awesome all around!

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