Ready or not, it’s Season 3 of the Retail Razor Show! Hosts Ricardo Belmar and Casey Golden are back to cut through the clutter to guide you through the most important trends in retail and retail technology. This season we’re bringing you more expert guests to explore 3 themes: Automation and AI, Immersive and Anywhere Commerce, and both of those against a backdrop of ‘back to basics’ retailing. Join us on the journey from store operations, to supply chain, to customer experience and back again – whether you’re a retailer, or a retail tech supplier, you’ll find something just for you this season. Coming soon to your favorite podcast player, so be sure to subscribe so you don’t miss a minute! We’re currently at number 19 on the Feedspot Top 60 Best Retail podcasts list – if you enjoy our show, please consider giving us a 5-star review in Apple Podcasts! With your help, we’ll move our way up the Top 20! https://blog.feedspot.com/retail_podcasts/ About Your Hosts: Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing advisor for retail & consumer goods at Microsoft. Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring E-Motive, from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor Show Follow us on Twitter: https://bit.ly/TwRRazor Connect with us on LinkedIn: https://bit.ly/LI-RRazor Subscribe on YouTube: https://bit.ly/RRShowYouTube Subscribe on Apple Podcasts: https://bit.ly/RetailRazorShow Retail Razor Show Episode Page: https://bit.ly/RRShowPod Host → Ricardo Belmar, Follow on Twitter - https://bit.ly/twRBelmar Connect on LinkedIn - https://bit.ly/LIRBelmar Read my comments on RetailWire - https://bit.ly/RWRBelmar Co-host → Casey Golden, Follow on Twitter - https://bit.ly/twCasey Connect on LinkedIn - https://bit.ly/LICasey Read my comments on RetailWire - https://bit.ly/RWCasey TRANSCRIPT S3 Trailer [00:00:00] Ricardo Belmar: Ready or not. It's season three of the Retail Razor Show. The podcast where we cut through the clutter to give you sharp insights on the retail industry and retail technology. I'm your host, Ricardo Belmar, retail tech strategist and top retail influencer. Currently the lead partner marketing advisor for retail and consumer goods at Microsoft. [00:00:38] Casey Golden: And I'm Casey Golden, top retail influencer and retail tech founder of Luxlock, a unified experience platform. We're back for a new season of commerce conversations featuring a lineup of leading industry guests and unforgettable discussions you can execute against immediately. [00:00:56] Ricardo Belmar: That's right Casey. Listeners subscribe now to get new [00:01:00] drop notifications. In season three, we are exploring three major themes that are shaping the future of retail. [00:01:07] Automation and AI, immersive and anywhere commerce, and perhaps most important of all, how both of those themes are coming to us full steam against a backdrop of back to basics retailing. [00:01:20] First up, let's talk automation and AI. If there's one set of tech that's transforming how retailers operate, supply chain, store operations to customer service, and everything in between, it's AI. [00:01:32] Casey Golden: We're digging in to how retailers can leverage leading and emerging technologies to reduce costs, improve efficiency, automate and optimize operations while still enhancing the customer experience. We'll address the underlying challenges and undeniable opportunities that come with deploying artificial intelligence. [00:01:52] And implementing automation workflows in the real retail world, not a dreamy white paper or dreams [00:02:00] made of vaporware. If it's not real, there's no room for it in retail. [00:02:05] Ricardo Belmar: And jumping to the customer's perspective, immersive commerce and anywhere commerce are redefining how consumers shop. Online, offline, and everywhere in between, we'll uncover the technologies retailers are leveraging to monetizing engaging moments and personalized shopping experiences across sales channels and touchpoints. [00:02:23] Our hot take on hot topics will include live streaming, augmented reality, social commerce, computer vision, and open retail-tainment as a strategic initiative rather than just a buzzword. [00:02:34] Casey Golden: We'll also be exploring how retailers can adapt to keep up with rapid changing customer behaviors and expectations in a post pandemic world. Let's face it, we've all experienced some business whiplash and loved the view with our rose gold ray bans, but if we don't bring it back to center, the vision of our business will never become an experienced reality. [00:02:56] Back to basics retailing focuses on the core [00:03:00] elements of retail success, product, price, place, promotion, and most importantly, people. Oh, and profitability. That's another important p. [00:03:13] Ricardo Belmar: Yeah. What's that? Like six Ps? [00:03:15] Casey Golden: I'd make it seven with process, but you might say that's a bit more than meets the eye. [00:03:21] Ricardo Belmar: Wait, that's supposed to be my line. [00:03:23] Casey Golden: Kind of known for stealing some good one-liners. [00:03:25] Ricardo Belmar: That's so true. It always happens. So we'll examine how retailers can optimize their performance marketing, conversion optimization, merchandising, pricing, and assortment strategies. We'll also look at how retailers can invest in their frontline store teams who, yes, it's true, they really are the face of the brand and the key to customer loyalty. [00:03:45] Casey Golden: Okay, Ricardo. Not only do we have these three incredible themes, we've also stacked new show segments we're introducing after teasing our fans with the retail razor data blades in season two.[00:04:00] [00:04:00] Ricardo Belmar: That's right Casey. In addition to the three themes, we'll have conversations with retail leaders about their most valuable leadership traits and best practices. We'll share insights based on data from consumer surveys and research, and we'll take a fresh academic viewpoint of retail technology issues with professors and experts from leading universities. [00:04:19] Casey Golden: We have killer content lined up for you this season. Not to give too much away, but here's some of the highlights that it's gonna include. [00:04:27] Ricardo Belmar: How live streaming is revolutionizing online shopping and creating new opportunities for retailers and a new generation of engineered influencers. [00:04:36] Casey Golden: How augmented reality and virtual or reality create immersive and interactive shopping experiences that drive more engagement for product discovery and drive conversion. [00:04:47] Ricardo Belmar: And how retailers can invest short term to reduce cost long term by adopting the right technologies like R F I D, cloud computing and new AI-driven prescriptive analytics, [00:04:56] Casey Golden: How performance marketing helps retailers acquire, [00:05:00] retain, and grow their customer base with data-driven strategies. [00:05:03] Ricardo Belmar: how retailers can manage and invest in their frontline store teams by providing the right training, tools, incentives and empowerment. [00:05:11] Casey Golden: And digital humans can create new possibilities for customer service, personalization and storytelling in retail and so much more. [00:05:20] Ricardo Belmar: So stay tuned for the third season of the Retail Razor Show. Coming soon to your favorite podcast platform. [00:05:25] Casey Golden: We can't wait to share our insights. Tune in with us and our special guests for the important conversations we should all be having to support the business of retail. Thank you for listening and supporting us. [00:05:38] Ricardo Belmar: I'm your host Ricardo Belmar. [00:05:40] Casey Golden: And I'm your host, Casey Golden. Ricardo, this trailer is a wrap. [00:05:45] Ricardo Belmar: Signing off for now. And remember, there's never been a better time to be in retail if you cut through the clutter. Until next time, this is the Retail Razor Show. [00:06:00]
