188 episodes

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations.

Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

The Revenue-Driven CMO Chris Mechanic

    • Business
    • 5.0 • 13 Ratings

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations.

Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

    Unlocking Marketing Potential with Jayashree Rajan

    Unlocking Marketing Potential with Jayashree Rajan

     
    Todays Guest is Jayashree Rajan, the CMO of Jitterbit. Jayashree sits down with host Chris Mechanic and shares valuable insights on context switching, emphasizing the importance of effectively transitioning between tasks and maintaining productivity. She also discusses her love for data and how leveraging it has been crucial to her success in marketing roles. The conversation dives into tools and best practices for managing a marketing team, optimizing the tech stack, and the benefits of using Jitterbit for business process automation. 
     
    Takeaways: 
    Leaders need to cultivate the ability to switch contexts effectively. It involves transitioning seamlessly between different tasks, projects, and roles throughout the day to maintain productivity and focus.
    Embrace your inner data nerd. Utilize data analytics to inform decisions, understand market trends, and measure success. A/B testing and hypothesis-driven approaches to marketing strategies can yield significant insights and competitive advantages.
    Explore how enterprise automation and technology integration can streamline operations, improve efficiency, and reduce manual workload. Tools like Jitterbit can help in connecting different systems and automating workflows.
    A smooth and comprehensive onboarding process can significantly impact employee productivity and satisfaction. Using automation for routine tasks ensures that new hires have a positive start and can contribute to the team more effectively.
    Encourage your team to prioritize tasks based on their impact on business goals. Creating a culture where asking questions and clarifying doubts is encouraged can lead to more efficient project management and better outcomes.
    Utilize advanced tools and AI to enhance marketing efforts, from content repurposing to predictive lead scoring. Staying at the forefront of marketing technology and trends can significantly improve outreach and conversion rates.
    Encourage your team to experiment with new tools, technologies, and methodologies. Keeping an open mind to learning and testing can uncover new opportunities for growth and innovation within your organization.
     
    Quote of the Show:
    “” - once you have a customer, you have to figure out how to keep them engaged, how to make sure that they're getting the best value and they continue to be your customer.
     
    Links:
    LinkedIn:https://www.linkedin.com/in/jayashreerajan/ 
    Website: https://www.jitterbit.com/ 
     
    Ways to Tune In:
    Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
    Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
    iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
    Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
    YouTube: https://youtu.be/JZK5w1RpXuc 
     
    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 
     
    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 
     

    • 59 min
    Creating Authentic LinkedIn Content with Adam Robinson, CEO of Retention.com & RB2B

    Creating Authentic LinkedIn Content with Adam Robinson, CEO of Retention.com & RB2B

    Today’s guest is Adam Robinson, the CEO of Retention.com & RB2B. Adam and Host Chris Mechanic dive into how to run a successful Founder-led content strategy on LinkedIn, why content-market fit is crucial, and why personal stories work best for engaging with buyers. They also discuss how to build growth loops with your content and the benefits of different content distribution strategies.
     
    Takeaways:
    When creating content, be vulnerable and tell authentic stories. Sharing challenges, failures, and insights not only humanizes your brand but can cut through the noise on platforms like LinkedIn. It fosters a deeper connection with your audience.
    Thought Leadership Should Flow from the Founder. Even if not directly selling, a constant stream of insights and thoughts from the company leadership can significantly boost team morale, attract top talent, and position your company as a leader in the industry.
    Like product-market fit, finding your content market fit - what resonates deeply with your target audience - requires perseverance, curiosity, and dedication. Adapt and refine your content strategy based on feedback and engagement.
    Your content efforts must be tailored based on whether your audience is active and engaged on the platforms you choose to focus on. This can significantly impact the effectiveness of your marketing strategies.
    Regular, meaningful posts that offer genuine insights or value tend to create and maintain engagement. Being consistent helps in building a reliable presence that your audience looks forward to interacting with.
    Use personal stories and experiences in your content. Sharing personal anecdotes or insights can significantly enhance the relatability and impact of your posts. It showcases real experiences which are often more compelling than generic content.
    Investing in LinkedIn content won’t make you really famous, but if done right, you'll become famous in a small niche of the world, which helps you and your company in every single way. Forming a parasocial relationship with tens of thousands of people in your market is a very good thing for business. 
     
    Quote of the Show:
    “I have people hurling themselves to work for me. My Glassdoor rating is a 2.” - Adam Robinson
     
    Links:
    LinkedIn: https://www.linkedin.com/in/retentionadam/ 
    Retention.com Website: https://retention.com/ 
    RB2B Website: https://www.rb2b.com/ 
    Adam’s Cease & Desist Post on LinkedIn: https://www.linkedin.com/posts/retentionadam_cease-and-desist-activity-7188637237247459331-KOse?utm_source=share&utm_medium=member_desktop 
     
    Shoutouts: 
    Founder Brand by Dave Gerhardt
    Chase Diamond: https://www.linkedin.com/in/chasediamond/ 
    Daniel Murray: https://www.linkedin.com/in/daniel-murray-marketing/ 
     
    Ways to Tune In:
    Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
    Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
    iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
    Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
    YouTube: https://youtu.be/6PmFWV0DRj0 
     
    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    • 58 min
    The Key to Fostering Your Own Curiosity with Carolyn Bao, VP of Marketing at AppsFlyer

    The Key to Fostering Your Own Curiosity with Carolyn Bao, VP of Marketing at AppsFlyer

    Today’s guest is an experienced business leader specialized in revenue-driving go-to-market strategy, data-driven business innovation, building high-performing marketing teams with 10x measurable business impact. Carolyn Bao is the VP of Marketing at AppsFlyer and an Advisor at FlowGPT. Carolyn and Host Chris Mechanic explore the importance of curiosity as a key component of any marketer, how to reach better decisions through a scientific risk versus reward analysis, and what MarTech advancements you should be looking into.
     
    Takeaways:
    Embrace curiosity as a core competency. Encourage your marketing team to ask "why" behind every strategy and decision. This builds a deeper understanding and can lead to more innovative solutions.
    Implement a structured approach to evaluate the risk and reward presented by different opportunities. This helps others on your team make more data-driven decisions by knowing how to balance the potential benefits against the risks.
    As a marketing leader, it’s your job to create an environment where taking calculated risks is encouraged and failure is seen as a step towards success. Most of the biggest lessons come from the biggest failures.
    Promote an atmosphere where team members are encouraged to explore areas outside their immediate expertise, fostering a culture of lifelong learners and versatile marketers.
    Invest in deeply-understanding your audience. Dedicate resources to both primary and secondary research to deeply understand your customers. This knowledge should drive your marketing strategies, ensuring they are customer-centric.
    Stay aware of advancements in emerging technologies such as generative AI and data collaboration tools. Understand their potential impact on marketing strategies and prepare your team to leverage these technologies effectively.
    Encourage ownership and accountability so that every member of your team feels like an owner of their projects, responsible for outcomes, and empowered to make decisions.
     
    Quote of the Show:
    “The best growth usually comes from the worst failures.” - Carolyn Bao
     
    Links:
    LinkedIn: https://www.linkedin.com/in/carolynbao/ 
    AppsFlyer Website: https://www.appsflyer.com/ 
    FlowGPT Website: https://flowgpt.com/ 
     
    Shoutouts:
    Antonio Lucio: https://www.linkedin.com/in/antonio-lucio-72b6bb13/ 
    Emory University
    80/20 Marketing by Perry Marshall 
    Power: Why Some People Have It and Others Don't by Professor Jeffrey Pfeiffer
    Principles by Ray Dalio
    Becoming by Michelle Obama
     
    Ways to Tune In:
    Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
    Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
    iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
    Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
    YouTube: https://youtu.be/1wKeeIeVkCA
     
    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 
     
    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 
     

    • 52 min
    Using Calculated Creativity to Drive Growth with Ryan Kam, CMO of Egnyte

    Using Calculated Creativity to Drive Growth with Ryan Kam, CMO of Egnyte

    Today’s guest is a dynamic, data-driven, and award-winning marketing exec with both public and pre-IPO experience in the B2B hyper-growth space. For more than 20 years, he's developed brands, integrated marketing programs, and positioning to really drive business outcomes at companies like Salesforce, AppDynamics, Five9, and Logic Monitor. 
     
    Ryan Kam is the new CMO of Egnyte, a cloud content security and governance platform that is trusted by 16,000+ businesses worldwide. Ryan joins Host Chris Mechanic for an in-depth discussion of his “Calculated Creativity” philosophy, how marketing leaders should allot their budgets to include innovation, and why authenticity is such a critical component of great messaging.
     
    Takeaways:
    Embrace the idea of “Calculated Creativity”. Blend data-driven decision-making with creative risks to innovate and break patterns in marketing strategies. This combination is crucial for standing out in saturated markets.
    Allocate resources with 70% on foundational marketing activities that drive awareness and pipeline, 20% on optimizing what works, and 10% on exploring new, innovative ideas that could be game-changers.
    Recognize the importance of storytelling in conveying complex data and analytics in a way that resonates with your audience. Use storytelling to make data compelling and memorable.
    Concentrate on revealing what’s already awesome about your company and culture through your messaging. Authenticity and distinctness in messaging can significantly impact audience engagement.
    Always be in a state of learning and adapting, especially with the rapid evolution of technology and AI in marketing. Continuously seek out and test new platforms, tools, and strategies.
    Prioritize listening and adaptability. Listen to your team, your audience, and your data. Be adaptable in your approach and willing to pivot based on new insights, feedback, or changes in the market.
    Emphasize the long-term value of brand and awareness activities, even in a performance-driven marketing environment. These efforts are essential for entry into new markets and long-term growth.
     
    Quote of the Show:
    “It's not my job to create messaging. My job is to reveal what's already awesome about the culture and the company and highlight that in an authentic, distinct way.” - Ryan Kam
     
    Links:
    LinkedIn: https://www.linkedin.com/in/ryanjkam/ 
    Egnyte Website: https://www.egnyte.com/ 
     
    Shoutouts: 
    RB2B.com: https://www.rb2b.com/ 
    HeyGen: https://www.heygen.com/ 
    Rask AI: https://www.rask.ai/ 
    TikTok Ad Library: https://library.tiktok.com/ads/ 
    Algorithms To Live By by Brian Christian and Tom Griffiths
    Made To Stick by Chip Heath and Dan Heath
    The Advantage by Patrick Lencioni
     
    Ways to Tune In:
    Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
    Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
    iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
    Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
    YouTube: https://youtu.be/GiKOd0U6FtQ 
     
    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 
     
    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

    • 50 min
    Emphasizing Customer Empathy with Cindy Zhou, CMO of KnowBe4

    Emphasizing Customer Empathy with Cindy Zhou, CMO of KnowBe4

    Today’s guest is a seasoned marketing executive known for her successful track record in leading companies through transformational growth. Cindy Zhou is the CMO of KnowBe4, an Advisor for Sendoso, and a Founding Member of CMOHuddles. Cindy joins Host Chris Mechanic to dig into the importance of customer empathy as a pivotal element for marketing success, highlighting the need for personal interactions over data-driven assumptions. Cindy shares her strategic approach to customer engagement, emphasizing the significance of listening to sales calls and directly communicating with customers to truly grasp their needs and motivations.
     
    Takeaways:
    Gain a deep understanding of your customers' motivations and challenges by actively listening to sales calls and engaging directly with customers whenever possible. This foundational step is crucial for truly resonant marketing strategies.
    Encourage the entire marketing team, regardless of their role, to directly engage with customers and listen to their feedback. This could include joining sales or onboarding calls and responding personally to customer inquiries to foster deeper connections and gain firsthand insight into their needs and experiences.
    Use AI tools like Gong, Chorus, or similar, to analyze sales calls to better understand of customer language and needs. These insights can then inform content creation, ensuring messaging aligns with actual customer expressions and concerns.
    Utilize established frameworks, like Donald Miller's StoryBrand, to craft company messaging. This approach helps in structuring messages that resonate deeply with customers by positioning their needs and outcomes at the center of the narrative.
    Integrate learnings from customer onboarding sessions into marketing strategies. This may involve tailoring content or campaigns based on common questions or challenges faced by new customers, thus improving engagement and reducing churn.
    Given the preference for quick consumption, experiment with creating concise, engaging video content that can quickly capture attention and convey key messages. This aligns with current social media trends and consumer preferences.
    Encourage ongoing learning within the team, including staying up-to-date with the latest marketing tools, trends, and customer behavior insights. Foster an environment where experimentation and innovation are encouraged.
     
    Quote of the Show:
    “Nothing beats actually talking to customers” - Cindy Zhou
     
    Links:
    LinkedIn: https://www.linkedin.com/in/cindyzhou/ 
    Website: https://www.knowbe4.com/ 
    The Inside Man Series: https://insideman.knowbe4.com/ 
     
    Shoutouts: 
    Donald Miller: https://www.linkedin.com/in/donald-miller-storybrand/ 
    Building a StoryBrand by Donald Miller
    Tomi.ai: https://tomi.ai/ 
    Winning by Jack Welch
    The Leader You Want to Be by Amy Jen Su



    Ways to Tune In:
    Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
    Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
    iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
    Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
    YouTube:
     
    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 
     
    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 
     

    • 51 min
    Aligning Marketing Goals to Empower the Revenue Team with Randy Littleson, CMO of Salesloft

    Aligning Marketing Goals to Empower the Revenue Team with Randy Littleson, CMO of Salesloft

    Today’s guest has played pivotal marketing roles at high growth companies like Conga and InContact. Randy Littleson is the CMO of Salesloft. Randy joins Host Chris Mechanic to discuss the impact of align marketing goals with revenue goals, how to succeed by including the sales team in your planning, and why marketing’s job doesn’t end at the top of the funnel. Randy also shares how he’s thinking about AI’s place in B2B sales tools and what Salesloft’s acquisition of Drift will mean for future sellers and sales organizations.
     
    Takeaways:
    Align marketing goals with sales and the broader organizational revenue objectives. This ensures every marketing effort contributes directly to the bottom line. Regularly communicate with the sales team to update goals and strategies, ensuring alignment at all times.
    Develop an operational framework that supports your aligned goals. This might include clear plans, timelines, and KPIs that both sales and marketing teams can work towards.
    Avoid "random acts of marketing" by sticking to a plan that is cohesive, strategic, and directly linked to company-wide revenue goals.
    Over-communicate plans, successes, and lessons learned with both the sales team and within the marketing team itself. This ensures everyone is on the same page and can contribute to refining and executing strategies.
    Involve sales teams in planning marketing campaigns. Their insights can provide valuable direction and ensure the marketing efforts are more targeted and effective.
    View marketing and sales not as separate entities but as parts of a single revenue-generating team. This perspective helps in creating strategies that are more holistic and encompassing of the entire customer journey.
    Marketing’s job is full cycle. That means marketers should not only focus on lead generation but also on enabling sales to close more deals and post-sale customer engagement.
     
    Quote of the Show:
    “Marketing’s job is full-cycle.” - Randy Littleson
     
    Links:
    LinkedIn: https://www.linkedin.com/in/randylittleson/ 
    Salesloft Website: https://www.salesloft.com/ 
     
    Shoutouts: 
    Feedly: https://feedly.com/
     
    Ways to Tune In:
    Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
    Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
    iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
    Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
    YouTube: https://youtu.be/Cbr_5sW8Tec 
     
    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    • 53 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Illinois-RL ,

Great discussion on important topics

Really enjoy the discussions with practitioners on very relevant topics for todays marketers. Everyone can benefit from other perspectives as we all work to navigate the constant change.

CC Pod Reviews ,

Entertaining and Insightful

Entertaining and insightful interviews of top marketing leaders. I love how each episode includes nuggets of unique marketing strategy used by successful businesses to drive revenue growth.

SamLovesPodcasts ,

Awesome Marketing Insights!

Love the show and the wide range of super smart marketing leaders that Chris talks with. I’ve taken so many ideas from the conversations on this podcast and implemented them in my own work in marketing, to great results! Speaking to CMOs from both B2C and B2B companies brings to light so many great innovations and ideas from the cutting edge of the foremost marketers.

Top Podcasts In Business

PBD Podcast
PBD Podcast
Money Rehab with Nicole Lapin
Money News Network
REAL AF with Andy Frisella
Andy Frisella #100to0
Prof G Markets
Vox Media Podcast Network
Young and Profiting with Hala Taha
Hala Taha | YAP Media Network
The Money Mondays
Dan Fleyshman

You Might Also Like

B2B Growth
Sweet Fish
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
Ty Hayes from Growth Generators
The CMO Podcast
Gallery Media Group & Jim Stengel
The GTM Podcast
GTMfund
The Google Ads Podcast
Solutions 8
The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr