The Revenue-Driven CMO

Chris Mechanic
  • 5.0 (13)
  • MARKETING
  • UPDATED WEEKLY
The Revenue-Driven CMO

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

  1. Tech in Business Compilation with Some of your Favorite Guests

    3 DAYS AGO

    Tech in Business Compilation with Some of your Favorite Guests

    In this special compilation episode, some of our favorite guests reveal the hidden strategies that have powered their success in marketing and technology. From continuously reinventing oneself to leveraging AI for content creation, these industry leaders share insights into the evolving landscape of digital marketing. Tune in for key lessons on adapting to change, working with data, and harnessing AI to optimize performance. Takeaways: Constant Innovation is Key: Success in marketing requires continuous reinvention and staying updated on new technologies. What worked six months ago may not work today. AI's Role in Content Creation: Structured prompts and clear roles are crucial when using AI for generating content. Understanding the limitations and strengths of AI can help produce more humanized, readable results. Data-Driven Marketing: Collecting and analyzing customer data can offer powerful insights, but the true value comes from using this data to inform algorithms and scale marketing efforts. Importance of Partner Relationships: Building and operationalizing partnerships, whether with other companies or software platforms, can be a crucial driver for revenue and business growth. Experimenting for Success: Taking calculated risks, even when you're winning, can lead to unexpected breakthroughs and opportunities for scaling your marketing efforts. Where to Watch Full Episode: AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan https://youtu.be/cdksrkqOycE?si=1nimV6gvZaexRuC9 Blending Tech & Human Elements in Marketing with Michael Bailey, SVP Global Marketing, CMO at Sirva https://youtu.be/XQZ6yCChUQo?si=BNNhBXskcTd-n5M3 Transforming IT Operations with AI with Brooke Cunningham https://youtu.be/3KSaHEfSMgk Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube: https://youtu.be/ZNSfb8DEy3g   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    26 min
  2. Navigating Media and Branding in a Digital Age with Greta Wilson Vice President of Marketing at Pitney Bowes

    OCT 2

    Navigating Media and Branding in a Digital Age with Greta Wilson Vice President of Marketing at Pitney Bowes

    In this insightful episode, Chris Mechanic sits down with Greta Wilson, a marketing leader with a rich history at renowned companies like Bloomberg and Pitney Bowes. Greta shares her journey, from running marketing for Bloomberg’s media properties to leading a transformative rebranding effort at Pitney Bowes. The conversation dives into the evolution of media, innovative marketing strategies, and how brands stay relevant in the digital era. Takeaways: Bloomberg's Media Marketing: Greta managed marketing across Bloomberg’s media platforms, leveraging limited budgets and bartering for high-impact exposure. Pitney Bowes Rebranding: Greta led efforts to rebrand Pitney Bowes from a mailing company to a tech-driven shipping solutions provider. Adapting to Market Shifts: As mailing declined, Pitney Bowes shifted focus to shipping technology, positioning itself as a global leader in shipping solutions. Creative Marketing Strategies: Innovative approaches like bartering were essential in securing valuable partnerships and boosting Bloomberg’s media presence. ROI of Rebranding: The rebranding success at Pitney Bowes was measured through brand awareness and market perception, helping align internal and external stakeholders. Quote of the Show: “Yes, from a marketing standpoint, I always say that's the rising tide that raises all boats. Direct mail, You'll see your search go, everything starts to go up.” - Greta Wilson Links: LinkedIn: https://www.linkedin.com/in/gretawilson/ Website: https://www.pitneybowes.com/us Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube: The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    29 min
  3. Maintaining the Founder Mentality in a Private Equity-Backed World with Courtney Gould Miller, Marketing, Sales & Customer-Centric GTM Executive at Tribute technology

    SEP 25

    Maintaining the Founder Mentality in a Private Equity-Backed World with Courtney Gould Miller, Marketing, Sales & Customer-Centric GTM Executive at Tribute technology

    In this episode, we dive deep into the challenges founders face when transitioning to larger organizations, particularly those backed by private equity. Our guest Courtney Miller emphasizes the importance of retaining the entrepreneurial mindset while adapting to new corporate environments. They discuss balancing gut-driven decision-making with structured processes, maintaining direct communication in a remote world, and leading a team with a shared sense of ownership and purpose. The conversation offers invaluable insights for founders, executives, and marketing leaders looking to make an impact in their roles. Takeaways: Embrace Your Founder Mindset: Founders bring a unique, nimble approach that helps organizations stay connected to customers and employees, regardless of the company size. Balancing Gut Instinct and Process: While private equity firms often operate with structured processes, founders can help companies by trusting their gut when identifying new opportunities. Direct Communication in Remote Work: It’s harder to maintain direct communication in remote settings. Make an effort to stay connected, use tools like Slack for informal touchpoints, and actively recognize contributions. Testing and Learning Quickly: Experimenting through beta tests and quick trials is key to keeping the entrepreneurial spirit alive in a large organization. Don't get bogged down in overanalyzing decisions. Building Trust with Teams: Creating a supportive, collaborative environment is critical. Encourage open discussions about challenges to foster growth and solutions rather than just reporting successes. Quote of the Show: "Entrepreneurs are uniquely situated to think about value directly to the customer and operationalize that quickly, even within a larger organization. You need to keep that founder mentality alive.” - Courtney Gould Miller Links: LinkedIn: https://www.linkedin.com/in/courtney-gould-miller-7661017/ Website: https://www.tributetech.com/ Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube:   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    50 min
  4. The Importance of ADs in Marketing Compilation with some of our favorite guest

    SEP 18

    The Importance of ADs in Marketing Compilation with some of our favorite guest

    In this episode, we dive deep into the future of cookie-less advertising, exploring the current state of the industry and where it might be heading. With major players like Google continuously iterating their solutions, uncertainty looms, leaving marketers and advertisers wondering how to prepare. Our guest walks us through the complexities of the cookie-less world, explaining it in simple terms for those unfamiliar with the landscape and shedding light on how businesses should navigate these changes. Takeaways: Uncertainty Around Cookie-less Advertising: Even industry giants like Google don’t have a concrete solution yet, leading to repeated delays and continuous iterations. Privacy at the Core: The shift away from cookies is driven by the demand for user privacy, making interest-based advertising more challenging. Google’s Dominance: Until Google pulls the plug on cookies, alternative solutions will remain secondary, as Google's massive user network is unmatched. Interest-Based Targeting Explained: Cookies allow advertisers to build user profiles based on interests, keeping much of the internet free by allowing targeted ads. Adapt to Automation: While automation in advertising seems threatening, experienced marketers can still find value by understanding where and how to exploit gaps in Google’s automated systems. Show Links: The Future of Cookieless Advertising - Alex Kukich - Performance Marketing Insiders - Episode # 076 https://youtu.be/_6NNStYTlis The Automated Future of Digital Ads - Curtis Correll- Performance Marketing Insiders - Episode # 079 https://youtu.be/yrHEaYUfki0 Break the Cycle of Boring B2B Content with Aviv Canaani, VP of Marketing and Sales at Datarails https://youtu.be/1dj7xfHo_QI The State of TikTok Ads in 2022 - Ben Lisca - Performance Marketing Insiders - Episode # 069 https://youtu.be/pxJUZpOEKCc Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube: https://youtu.be/-zIPsLACeu4 The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    26 min
  5. AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan, Chief Pundit at Phuture.org

    SEP 11

    AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan, Chief Pundit at Phuture.org

    In this episode, we dive into the continuous evolution of technology, marketing, and AI. Unni shares how staying ahead in a rapidly changing industry requires constant innovation and learning. We explore the development of AI tools, structured prompting, and how to effectively use AI for content creation. With insights into tools like ChatGPT, creative thinking methods, and AI frameworks, listeners will learn practical tips for staying adaptable and improving productivity. Takeaways: Adaptability and Lifelong Learning: Staying relevant in digital marketing requires constant learning and adapting to rapidly changing technologies and trends. Curiosity and a Generalist Approach: A broad skill set and natural curiosity allow for quicker adaptation and better control over evolving marketing strategies and tools. Structured Prompts for Better AI Content: AI produces the best results when given clear, structured prompts with specific instructions like tone, style, and context. AI Recipes for Creativity and Productivity: Unni’s "recipes" for tasks like SEO and storytelling help maximize creativity and efficiency by following structured frameworks. AI as a Learning and Dialogue Tool: Beyond content creation, AI can be a powerful tool for learning, providing deeper insights when engaged in thoughtful dialogue. Quote of the Show: “You would be surprised and almost gasping at the possibilities it can draw” - Unni Krishnan Links: LinkedIn: https://www.linkedin.com/in/krishnau/?originalSubdomain=in Website: phewture.org Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube: https://youtu.be/cdksrkqOycE   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    45 min

  6. SEP 6

    The importance of team building! Highlights from some of our favorite guests!

    In this episode, we take a look back to some of the guests that brought us the best insight on building effective teams. With summer drawing to an end it’s back to work season and having an effective team is vital for your company's success. From Wendy White to Jill Kellet we go back in time to listen again to this great insight.    Full Episode Links: Marketing in a Flat World with Wendy White, CMO Daxko https://youtu.be/hwn4Q00TRDw Creating a Culture of Excellence with Haleigh Forbes, VP of Marketing at APEI https://youtu.be/k2qbaGP727s?si=eXf_XWphcgDsl5lY How to Build Your Creative Team with Jill Kellett, VP of Product & Marketing at Root Insurance https://youtu.be/64iuDfdgv_w Measuring Your Marketing Team’s Effectiveness - Chris Allen - The Revenue-Driven CMO - Episode # 104 https://youtu.be/syUWifcJ0Ko   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube:   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    22 min

  7. AUG 29

    End Of Summer Best Moments 2024

    In this episode, we dive into some of our favorite moments from the show. We look back on the intricacies of communication within organizations, particularly the importance of interfunctional coordination and authenticity in marketing. Our guests share valuable insights on how to ensure that internal communication aligns with external messaging, the role of different departments like HR and IT in facilitating effective communication, and how to navigate the challenges that come with it.     Takeaways:    Interfunctional Coordination is Essential: Marketing is everyone's job, and every department, from HR to IT, plays a crucial role in ensuring that the company's messages are consistent both internally and externally. Empowering Employees: Employees should be informed and engaged with the company's goals and strategies, which makes them better representatives of the brand. Open Communication Channels: Initiatives like open hours or extended marketing calls can foster better communication across departments. Authenticity Over AI: With the rise of AI-generated content, authenticity, vulnerability, and human touch are more critical than ever in cutting through the noise. Balancing Vulnerability: While being transparent is vital, it’s essential to strike a balance and know when certain information might be too much to share. Predictability in Marketing: Understanding and controlling the predictability of outcomes is crucial in growing a business, and marketers must be deeply aware of their role within the larger organizational ecosystem. Get Out of the Boardroom: Real insights often come from direct interaction with customers and competitors, not just from discussions in the boardroom. Links to the full episodes Adam Robinson | https://youtu.be/6PmFWV0DRj0  Dawn Mueller | https://youtu.be/gZ6YHrNRZr0?si=HXKenSeCmPTt7V6X Haleigh Forbes | https://youtu.be/k2qbaGP727s?si=LiA6icCQhrAr9oIU  Kathleen Stockham | https://youtu.be/WF3_Ybuusy0?si=9Ji9h-6zXw_ulkM8 John Schneider | https://youtu.be/1N6gtyA5WbE?si=5nULwyAMt3v6KsN4 Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube:https://youtu.be/1RqNZj75sxU  The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    23 min
  8. Marketing in a Flat World with Wendy White, CMO Daxko

    AUG 21

    Marketing in a Flat World with Wendy White, CMO Daxko

    In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Wendy White, the Chief Marketing Officer at Daxko, who has over 25 years of experience in high tech and SaaS marketing. Wendy shares her unique strategy of leveraging global teams to ensure round-the-clock marketing operations. This method, which she calls 'follow the sun,' allows for continuous project execution by utilizing teams located in different time zones. Wendy discusses the importance of clear processes, documentation, and effective use of tools like Asana. She also talks about her experiences from her time at companies like Intel, Motorola, Microsoft, and Expedia, and how these have shaped her current approaches in the mid-market B2B SaaS sector. Additionally, Wendy sheds light on the importance of data-driven insights for effective SEO and the utilization of AI tools in marketing operations.   Takeaways:  Adopt a 'Follow the Sun' Strategy: Utilize a global workforce across multiple time zones to ensure round-the-clock productivity. This approach not only keeps projects moving continuously but also optimizes resource utilization and improves speed of execution. Build a High-Performance Team: Focus on creating a high-performing, agile team that can deliver tangible business results. This involves hiring top talent, whether full-time or through reliable third-party services, and ensuring they are engaged and valued. Clear Communication and Documentation: Before expanding globally, ensure your organization has clean and well-documented processes. This includes having a clear organizational chart, well-defined roles, and thorough training in project management tools like Asana or Monday.com. Clear briefs and hand-offs are essential. Invest in Good Tools and Templates: Use structured templates for briefs, project management, and creative work. Consistent taxonomy and naming conventions can improve understanding and efficiency, making it easier to manage global teams and remote tasks. Leverage Cost-Effective Talent: Consider hiring skilled professionals from regions like India and the Philippines where you can find high-quality talent at a fraction of the cost in the U.S. This could involve both full-time employees and contracted workers through services like FlatPlanet or Globalization Partners. Embrace Flexibility: Acknowledge the need for flexible scheduling to accommodate a global team. Managers should be prepared to engage with team members across different time zones, which may require working outside of traditional 9-5 hours. Stay Ahead with Continuous Learning: Keep one ear to the ground for emerging trends and changes, particularly in technology and market dynamics. Engage with peer groups and professional networks to stay informed and adaptable. Continuous learning and adaptation are key to long-term success. Quote of the Show: “If you think about time as a resource, the possibilities are endless. With the right team and structure, you can keep moving projects forward even while you sleep.” - Wendy White Links: LinkedIn: https://www.linkedin.com/in/wendywwhite/  Website: http://www.daxko.com/  Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube: https://youtu.be/hwn4Q00TRDw  The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.c

    46 min
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5
out of 5
13 Ratings

About

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

Information

  • Creator
    Chris Mechanic
  • Years Active
    2018 - 2024
  • Episodes
    208
  • Rating
    Clean
  • Copyright
    © 368454
  • Show Website
    The Revenue-Driven CMO

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