The Revenue Lab

Ryane and Patrick
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The Revenue Lab

Tune in to discover B2B trends while you can still capitalise on them and to hear the stories behind the people who are at the forefront of this space.

  1. 21 АВГ.

    Beating Google and Outlook In The Cold Email Game with Nikita, CEO of Maildoso

    Episode Description: In this episode of the Revenue Lab Podcast, host Ryane sits down with Nikita, the CEO of Maildoso, a cutting-edge cold email infrastructure company on a mission to outperform Gmail in email deliverability. Nikita shares his journey from running a backlink marketplace to pivoting into the email deliverability space, offering invaluable insights into why Maildoso is revolutionizing cold email campaigns. From building your email infrastructure to navigating the complexities of spam filters, this episode is packed with actionable advice for anyone serious about cold outreach. Whether you're frustrated with Gmail's limitations or looking for innovative strategies to boost your email campaigns, Nikita's expertise provides a fresh perspective on achieving higher open and reply rates. Key Takeaways: Introduction to Nikita and Maildoso: Nikita introduces himself and shares the story of how Maildoso was born out of necessity, pivoting from his previous company to solve the challenges of cold email deliverability.Why Maildoso Over Gmail and Outlook: Nikita explains why Gmail and Outlook are not built for cold email and how Maildoso offers a more reliable, scalable, and cost-effective solution for high-volume email senders.Strategies for Better Deliverability: Learn the importance of using Spintax, keeping signatures simple, and continuously iterating your email campaigns to avoid spam filters.The Role of AI in Cold Email: Nikita discusses how AI is being creatively used by some users for generating first liners and how it impacts reply rates.Best Practices for Cold Email: Nikita shares Maildoso's deliverability guide, highlighting the best practices that top customers follow to maintain high deliverability rates.Technical Insights: Get into the technical aspects of email deliverability, including the importance of warming up domains, managing domain records, and utilizing APIs for programmatic mailbox creation.Why Unsubscribe Links Matter: Nikita emphasizes the importance of including unsubscribe links to maintain a good sender reputation and reduce the risk of being marked as spam.

    41 мин.

  2. 21 АВГ.

    The Future Of B2B Sales Tech With Frank Sondors

    Episode Summary: In this insightful episode of The Revenue Lab, host Ryane sits down with Frank Sondors, a seasoned tech sales expert and the visionary behind innovative sales tools like Salesforge, Mailforge, InfraForge, and WarmForge. Frank shares his journey from working in tech sales for over a decade, including a stint at Google, to becoming a leader in sales software solutions. Key Discussion Points: Frank's Career Path: Frank talks about his transition from VP of Sales at a SaaS company to founding a series of sales tech companies aimed at reducing headcount inefficiencies and increasing sales effectiveness.The Evolution of Sales Tech: Frank delves into the evolution of his companies, from Salesforge, an email-sending platform, to the more comprehensive email infrastructure InfraForge. He explains the shift towards creating modular sales solutions that can help companies streamline their sales processes.Disruption in Sales Tech: Frank discusses the inefficiencies in the current sales tech landscape and how his tools address critical issues like email deliverability, which many legacy platforms overlook.Email Deliverability Challenges: The conversation highlights the growing complexities of email deliverability, especially with increased restrictions from providers like Gmail and Outlook. Frank emphasizes the importance of owning both the sending and infrastructure aspects to ensure higher delivery rates.Modular Sales Solutions: Frank introduces the concept of modular sales tools that allow businesses to build a customized tech stack, ensuring all components work seamlessly together, similar to the Apple ecosystem.The Future of Sales: Looking ahead, Frank predicts significant disruptions in the sales industry, driven by AI and machine learning. He envisions a future where sales processes become more data-driven and less reliant on human intervention, paving the way for AI-driven sales operations.Challenges and Opportunities: The episode wraps up with a discussion on the future challenges and opportunities in sales, including the potential rise of AI agents and the importance of speed in responding to prospects.Where to Learn More: Listeners interested in exploring Frank's modular sales solutions can connect with him on LinkedIn or visit the websites of Salesforge, Mailforge, InfraForge, and WarmForge for more information. Final Thoughts: This episode is a must-listen for anyone interested in the future of sales technology, especially those looking to stay ahead of the curve in an increasingly competitive market. Frank Sondors provides valuable insights into how companies can prepare for the coming disruptions and leverage new tools to maintain a competitive edge.

    30 мин.

  3. 20 АВГ.

    Achieving Message-Market Fit with Tom Grainger

    Episode Description: In this episode of The Revenue Lab, Ryane sits down with Tom Grainger, co-founder and CEO of Advancedclient.io, to delve deep into the art and science of cold email outreach. With over four years of experience building successful outbound systems for B2B companies, Tom shares invaluable insights on how to craft compelling offers, the importance of understanding your market, and the latest tools and strategies that are driving results in 2024. Key Discussion Points: Introduction to Tom Grainger and Advancedclient.io:Tom’s background and journey from starting his agency during COVID to building a successful business focused on B2B outbound systems.The evolution of cold email and the importance of adapting to new technologies and market dynamics.The Foundation of a Successful Cold Email Campaign:The four critical components of a compelling offer: Specific Problem, Unique Mechanism, Pricing & Terms, and Risk Reversal.The significance of focusing on what you’re selling rather than just the tools you’re using.Crafting a Specific Problem Statement:How to identify and articulate a specific problem that resonates with your target audience.Real-world examples of specific problems in B2B that are worth solving.Developing a Unique Mechanism:The challenge of creating a unique mechanism and how it can set your offer apart in a crowded market.Tips on avoiding common pitfalls when explaining your unique approach.Pricing, Terms, and Risk Reversal:Strategies for setting pricing and terms that align with the value you provide.The role of risk reversal in building trust, especially in today’s market where trust is low.Front-End Offers:Explanation of front-end offers and how they can be used to get a foot in the door with potential clients.Examples of successful front-end offers and how they lead to bigger deals.Testing and Validating Your Offer:How to use cold email campaigns to test the market fit of your offer.The importance of talking to your target market and using their language to refine your pitch.Advancedclient.io's New Program:Introduction to the newly released program designed for startups and new businesses.What’s included in the program: building your offer, writing effective cold emails, targeting the right leads, and more.Final Thoughts and How to Get in Touch:Tom’s advice for anyone unsure about the strength of their offer.Where to find more information about Advancedclient.io and Tom’s program.

    26 мин.

  4. 20 АВГ.

    The Future Of B2B Sales (and Clay) with Michael Saruggia

    Episode Description: In this episode, host Ryane sits down with Michael Saruggia, a leading expert in the evolving world of outbound sales. Michael has been making waves on LinkedIn with his innovative approaches to outbound campaigns, particularly with the use of game-changing technologies like Clay. They dive deep into the modern strategies that are revolutionizing sales and lead generation, making outdated methods a thing of the past. Michael shares insights into his journey from working in B2B SaaS to founding Clay Wizards, an educational company that empowers individuals to build successful careers in sales tech. Whether you're an outbound sales professional, a lead gen agency owner, or someone looking to optimize your sales operations, this episode is packed with valuable advice and practical tips. Key Topics Discussed: Michael’s journey from B2B SaaS to founding Clay WizardsThe evolution of outbound sales and lead generationThe impact of Clay on creating highly accurate and effective outbound listsTransitioning from traditional lead gen to the modern "Claygency" modelThe importance of a solid value proposition in outbound campaignsHow to create and scale personalized, problem-focused outreachPractical examples of using Clay to enhance outbound sales effortsThe future of outbound sales and the rise of the specialized Clay operatorKey Takeaways: Importance of List Quality: Michael emphasizes that 90% of a successful outbound campaign is rooted in having an accurate and well-targeted list. Tools like Clay enable users to refine lists to include only the most relevant prospects, significantly increasing campaign effectiveness.Value Proposition Matters: Outbound success isn't just about the outreach method but also about crafting a compelling value proposition that resonates with the prospect's pain points.Rise of the Clay Operator: The future of outbound sales may lie in specialized operators who, using tools like Clay, can outperform entire teams of traditional SDRs, offering a high ROI with lean operations.Educational Resources: Michael shares about his educational platform, Clay Wizards, where individuals can learn how to build their own successful Clay consulting practice and master the art of modern outbound sales.Additional Resources: Clay Wizards Community: Join the Clay Wizards community to access Michael’s templates and other educational resources.Upcoming Webinar: Don’t miss the upcoming webinar with Ryan and Peach Lane where Michael will be sharing his template publicly and offering practical demonstrations.Disclaimer: Ryane is a member of the Clay Wizards group but does not receive any affiliate benefits from promoting it. The endorsement is based on personal experience and the value it has provided.

    26 мин.

  5. 20 АВГ.

    Identify B2B Buyers On Your Website (And More!) with Joshua Perk

    Episode Description: In this episode, Ryane sits down with Joshua Perk, CEO and cofounder of Vector, to discuss groundbreaking advancements in identifying B2B contact information from website visitors. They delve into the challenges and innovations in this space, the journey and pivots of Vector, and the exciting potential for marketers and sales professionals. This conversation is a must-listen for anyone interested in the future of outbound marketing and sales intelligence. Key Topics: Introduction to Joshua Perk and Vector:Joshua Perk's background and career journey from Air Force intel analyst to CEO of Vector.The mission and innovations of Vector in the B2B marketing and sales space.Revolutionizing B2B Contact Identification:Discussion on the new technology enabling businesses to identify specific contacts who visit their websites.Comparison with older methods like IP to company identification and how Vector's approach is a game-changer.Vector's Journey and Pivots:The initial concept of Vector and its early days in Y Combinator.The first major pivot: Crowdsourcing CRM data for sales insights.The second major pivot: Building a shared experience graph to identify relationships between contacts.Lessons learned from these pivots and how they shaped the current product offering.Current Capabilities and Use Cases of Vector:How Vector's technology works and its applications for sales and marketing teams.Examples of how businesses are leveraging this technology to improve their outreach and marketing strategies.Specific use cases like identifying current customers visiting the site for upsell opportunities and detecting potential churn.Future Innovations and Competitive Landscape:Vector's vision for the future and upcoming features.The competitive landscape and how Vector differentiates itself, especially with its free offering and focus on enterprise-level solutions.The strategic use of AI and personalization in outbound marketing.Integration and Practical Applications:The practical steps businesses can take to integrate Vector's technology into their existing workflows.How companies like Cargo are innovating in the same space with orchestration platforms for RevOps.Tips for using data and AI to create personalized and effective marketing and sales outreach.

    37 мин.

  6. 19 АВГ.

    You need to be starting a movement before you thinking about outbound - Jared Robin

    In this  episode of The Revenue Lab, Ryane Tully sits down with Jared Robin, co-founder of RevGenius, to delve into the power of community-building and creating movements in the B2B sales space. Jared, a well-known figure in the revenue world with over 45,000 members in his Slack community, shares his journey of founding RevGenius and how he has cultivated an inclusive, thriving space for sales, marketing, rev ops, and customer success professionals. Key Topics Discussed: Introduction to Jared Robin and RevGenius:Jared Robin shares the origin story of RevGenius, a community designed to bring together revenue leaders to collaborate on the future of B2B go-to-market strategies.The community's growth and the diverse range of professionals involved, from sales to customer success.The Power of Community in Business:Jared explains how RevGenius operates as a digital-first community, primarily through Slack and social media platforms like LinkedIn.The various events and initiatives organized by RevGenius, including webinars, digital conferences, and monthly demo days.Spotlight on Disruptive Startups:Jared highlights some exciting startups that are making waves in the B2B sales space, including Clay, HockeyStack, Starlifter, and Scoop Analytics.The unique approaches these companies are taking to solve challenges in the industry and how they are leveraging community to enhance their growth.Building Movements Around a Cause:The concept of creating a movement rather than just a product, and how this approach leads to stronger community engagement and brand loyalty.Jared discusses examples like Alysio and Clay, where companies are rallying people around a common challenge and building something different that resonates deeply with their audience.Tactics vs. Movements:A deep dive into the limitations of relying solely on tactics for growth, and why building a movement around a core problem is far more effective in the long term.The evolving landscape of outbound tactics and the challenges of maintaining effectiveness in a rapidly changing market.Monetizing Community:Jared shares insights on how SaaS companies can effectively monetize their communities, using examples like HubSpot and Salesforce.The importance of creating authentic partnerships and how empowering community members can lead to mutual success.Key Takeaways: Building a trusted community and creating a movement around a core challenge can significantly enhance your brand's reach and impact.While tactics have their place, they should be complemented by a larger strategy focused on community engagement and problem-solving.Companies that successfully leverage community are not only seeing better engagement but also driving meaningful change in their industries.Connect with Jared Robin: LinkedIn: linkedin.com/in/jaredrobinRevGenius: revgenius.comSubscribe & Follow: Make sure to subscribe to The Revenue Lab on your favorite podcast platform to stay updated on future episodes.Follow Ryane Tully on LinkedIn for more insights and updates.

    30 мин.

  7. 9 АВГ.

    Deliverability 101 with Hans, Hello Inbox Founder

    Episode Summary:  In this episode of the Revenue Lab Podcast, we sit down with Hans from Hello Inbox, a seasoned entrepreneur with over 14 years of experience in the tech and email deliverability space. Hans shares his journey from running a WordPress theme business to launching Hello Inbox, a service dedicated to improving email deliverability for businesses. He offers a deep dive into the technical aspects of email marketing, including SPF, DKIM, and DMARC setups, email warming, and the importance of a proper email infrastructure. Key Topics Discussed: Introduction to Hans and Hello Inbox:Hans shares his background and how his frustration with low email open rates led him to launch Hello Inbox.He discusses his journey as an entrepreneur, from starting a business at 17 to his current focus on email deliverability.The Origins of Hello Inbox:Hans explains how Hello Inbox started as a personal project to solve his email deliverability issues.He launched the service on Hacker News, which led to unexpected interest and demand for his expertise.Understanding Email Deliverability:Discussion on common mistakes in email setups, including the importance of proper authentication (SPF, DKIM, DMARC).Hans emphasizes the need for regular email list cleaning and personalized content to improve deliverability.Technical Deep Dive:Hans provides a detailed explanation of email authentication protocols and why they are crucial for email deliverability.He shares tips on monitoring and improving email deliverability using tools like Postmark.Email Warming:The importance of warming up email accounts before sending cold emails.Hans discusses the ideal warm-up period and how to use services like Instantly and Lemlist to automate the process.Best Practices for Email Content:Tips on avoiding spam triggers, optimizing email copy, and the benefits of A/B testing email content to ensure it lands in the primary inbox.The debate over including links in cold emails and how to do it without affecting deliverability.Hans' Entrepreneurial Journey:Hans recounts his experience running a performance engine import business and the challenges he faced.He talks about his transition into digital businesses and the lessons learned along the way.Advice for Aspiring Entrepreneurs:Hans advises on the importance of patience, understanding market needs, and the necessity of enjoying the business you're in.He shares insights on why not everyone is suited for entrepreneurship and the importance of finding the right business idea.Digital Nomad Lifestyle:Hans discusses his experience as a digital nomad, splitting his time between Canada and Mexico.The pros and cons of the nomadic lifestyle, and his shift towards seeking a more stable base.Interesting Tips from Hans: Taking a mid-week day off (Wednesdays) to recharge and refocus can increase productivity.The importance of not just working more hours, but working smartly and focusing on what truly brings results.Hans is also available on Discord to answer any email deliverability questions. Places To Check Out: Check out Hello Inbox’s deliverability checklist.Join the Hello Inbox community on Discord for more insights and support.

    50 мин.

  8. 9 АВГ.

    Creating Culture In Remote Sales Teams with Casey Drake

    Episode Description: In this episode, we're joined by Casey Drake, VP of Sales at a retail tech startup. Casey shares his journey from an AE at a young startup to leading a sales team in a dynamic and evolving company. We dive deep into his experiences, discussing the challenges of scaling a startup, the importance of mentorship, and what it takes to build a successful sales culture in a remote environment. Casey also shares his insights on leadership, onboarding, and fostering a strong team culture, making this episode a must-listen for anyone in the startup world. Key Takeaways: Casey's Journey: Casey discusses his career path, starting as an AE and growing into a VP role. He reflects on the challenges and rewards of working in a small startup environment, emphasizing the importance of resilience and adaptability.Mentorship in Sales: Casey introduces his "golden question" for interviews—asking about professional mentors. He explains why having a mentor is a significant green flag when hiring and how it contributes to long-term success.Startup vs. Small Business: The conversation explores the differences between startup culture and small business operations, with Casey explaining his preference for the dynamic and challenging environment of a startup.Leadership and Team Culture: Casey shares his approach to building a strong remote team, including fostering vulnerability, creating a sense of safety, and encouraging radical candor. He also discusses the importance of giving team members side projects to keep them engaged and contributing to the company’s growth.Onboarding and Continuous Learning: Although the book Casey is reading focuses on customer onboarding, the discussion pivots to the importance of effective employee onboarding and continuous development within a company.Innovative Sales Strategies: Casey touches on the balance between process and innovation in sales, allowing his team the freedom to develop their own methods while providing the necessary tools and guidance.Key Questions for Team Improvement: Casey shares three critical questions he plans to ask his team to improve their effectiveness and strengthen their working relationship.Books Mentioned: The Culture Code by Daniel CoyleNo Rules Rules by Reed Hastings and Erin MeyerOnboarding Matters (mentioned in the context of customer onboarding)

    50 мин.
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Tune in to discover B2B trends while you can still capitalise on them and to hear the stories behind the people who are at the forefront of this space.

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    Ryane and Patrick
  • Годы выхода
    2 тыс.
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    Без ненормативной лексики
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    © 2024 Ryane and Patrick

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