7 episodes

In 2015, thousands of hopeful retailers bought into LuLaRoe, one of the largest MLM clothing companies, only to have their dreams dashed. Before long, lawsuits and allegations that LuLaRoe was operating a pyramid scheme started filing in from retailers, many of them women and stay-at-home moms who had risked their homes, their bank accounts, and their relationships with close family and friends in an effort to be their own boss by selling LuLaRoe leggings.

Join BuzzFeed News reporter Stephanie McNeal as she chronicles how so many people got caught in this scheme of leggings and lies with expert interviews and first-hand accounts from the recruits who lived it—and are fighting back.

Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.

The Rise and Fall of LuLaRoe discovery+

    • Society & Culture
    • 3.1 • 261 Ratings

In 2015, thousands of hopeful retailers bought into LuLaRoe, one of the largest MLM clothing companies, only to have their dreams dashed. Before long, lawsuits and allegations that LuLaRoe was operating a pyramid scheme started filing in from retailers, many of them women and stay-at-home moms who had risked their homes, their bank accounts, and their relationships with close family and friends in an effort to be their own boss by selling LuLaRoe leggings.

Join BuzzFeed News reporter Stephanie McNeal as she chronicles how so many people got caught in this scheme of leggings and lies with expert interviews and first-hand accounts from the recruits who lived it—and are fighting back.

Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.

    Ep.6: Life After LuLaRoe

    Ep.6: Life After LuLaRoe

    For many in LuLaRoe, building their business became their entire life. Their work. Their community. And their sense of self worth. After leaving, it can feel like starting from scratch again.

    • 27 min
    Ep.5: The Psychology of MLMs

    Ep.5: The Psychology of MLMs

    This week we look at the psychology behind the foundation of LuLaRoe and other MLMs, including ideas like deceptive recruitment and “lovebombing.”

    • 32 min
    Ep.4: Building the Anti-LuLaRoe Movement

    Ep.4: Building the Anti-LuLaRoe Movement

    How did the anti-LuLaRoe movement start?  Much of the pushback began with women sharing their stories online after receiving defective products.

    • 28 min
    Ep.3: Targeting Women, Targeting Moms

    Ep.3: Targeting Women, Targeting Moms

    LulaRoe targeted stay-at-home moms as their primary demographic. The company would market to these moms directly by touting flexibility and the idea of “full time pay for part-time work.”

    • 30 min
    Ep.2: #BecauseofLuLaRoe: The Dream Vs. Reality

    Ep.2: #BecauseofLuLaRoe: The Dream Vs. Reality

    So how did LuLaRoe retailers build their followings online, and what was the reality vs. the image they were creating? Author and Under the Influence podcast host Jo Piazza joins us this week to break down how social media and influencer culture contributed to LuLaRoe’s success.

    • 33 min
    Ep 1: The Promise of LuLaRoe

    Ep 1: The Promise of LuLaRoe

    Former LuLaRoe consultant Heidi Castellani joined the company in 2014 after moving to Connecticut and becoming a new mom. She was drawn into the multilevel marketing company by the comfortable leggings and instantaneous community of women she found. Heidi shares her experience, and why after two years, and tens of thousands lost, she was done.

    • 32 min

Customer Reviews

3.1 out of 5
261 Ratings

261 Ratings

guajiro6805 ,

Not About Lularoe

Very little discussion about lularoe. Could’ve been interesting but completely fails on that.

Syd689 ,

Pointless

This was grating to listen to. They only really talk deep about lularoe in the first episode where they interview a former consultant. I only listened to two more after that where they interview some sort of feminist political person and after that a woman who writes an article for a newspaper? Basically no one with any industry knowledge or who seems to have researched MLMs. The writer she interviews keeps going off on tangents about how mothers should be paid for being mothers and calls them the “unpaid caretaker industry”. Absolute lunacy. Should have known better beforehand since the person who made this podcast works for Buzzfeed. The trivia on Snapple lids are better written than anything that’s ever been on buzzfeed.

mmm9954 ,

Very Good

I thought this was a good take on the whole thing. Ignore the 1 stars. We all know who is writing them. 🙄

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