9 episodes

In 2015, thousands of hopeful retailers bought into LuLaRoe, one of the largest MLM clothing companies, only to have their dreams dashed. Before long, lawsuits and allegations that LuLaRoe was operating a pyramid scheme started filing in from retailers, many of them women and stay-at-home moms who had risked their homes, their bank accounts, and their relationships with close family and friends in an effort to be their own boss by selling LuLaRoe leggings.Join BuzzFeed News reporter Stephanie McNeal as she chronicles how so many people got caught in this scheme of leggings and lies with expert interviews and first-hand accounts from the recruits who lived it—and are fighting back. Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.
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The Rise and Fall of LuLaRoe discovery+

    • Society & Culture
    • 3.1 • 310 Ratings

In 2015, thousands of hopeful retailers bought into LuLaRoe, one of the largest MLM clothing companies, only to have their dreams dashed. Before long, lawsuits and allegations that LuLaRoe was operating a pyramid scheme started filing in from retailers, many of them women and stay-at-home moms who had risked their homes, their bank accounts, and their relationships with close family and friends in an effort to be their own boss by selling LuLaRoe leggings.Join BuzzFeed News reporter Stephanie McNeal as she chronicles how so many people got caught in this scheme of leggings and lies with expert interviews and first-hand accounts from the recruits who lived it—and are fighting back. Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.
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    90 Day: The Last Resort Sessions - Seeking Therapy

    90 Day: The Last Resort Sessions - Seeking Therapy

    If you enjoyed The Rise and Fall of LuLaRoe, you might like a new podcast from TLC - 90 Day: The Last Resort Sessions.
    In the premiere episode of 90 Day: The Last Resort Sessions podcast, host Suki Krishnan joins the 90 Day resident therapists Dr. Janie Lacy, Dr Jason Prendergast, and Dr. Petey Silveira as they dig into the explosive issues they will be working on with the couples during their stay at the resort. They also discuss why couples group therapy can be a successful way to heal marital wounds. 
    Follow 90 Day: The Last Resort Sessions wherever you get your podcasts. 

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    • 32 min
    Introducing Hillsong: A Megachurch Shattered

    Introducing Hillsong: A Megachurch Shattered

    If you enjoyed The Rise and Fall of LuLaRoe, check out a new podcast from discovery+: Hillsong: A Megachurch Shattered. Listen to episode 1 here and follow Hillsong: A Megachurch Shattered wherever you get your podcasts. 
    The dark secrets of Hillsong Church were exposed, setting off a chain reaction of shocking new leaks and revelations. A follow-up to the documentary series Hillsong: A Megachurch Exposed, this 7-part podcast series, Hillsong: A Megachurch Shattered, follows documentary filmmaker Dan Johnstone and former Hillsong NYC videographer and insider, Delali Rouge, on an emotional investigative journey to speak with more victims that have come forward in the aftermath of the documentary, expose damning new allegations against the megachurch and its leaders, and explore how the Hillsong community is dealing with the fallout. Dan and Delali also pursue the man who set the fuse on the Hillsong demolition, but has yet to speak: Carl Lentz.

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    • 31 min
    Ep.6: Life After LuLaRoe

    Ep.6: Life After LuLaRoe

    For many in LuLaRoe, building their business became their entire life. Their work. Their community. And their sense of self worth. After leaving, it can feel like starting from scratch again. We’ll hear from former retailer Lynzee Abel about her journey to build her life back post-LuLaRoe, and how she found stability in a new job. And we’ll check back in with former retailer Heidi Castellani, whose story you heard in Episode One.
    Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.
    Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/ep6-life-after-lula

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    • 27 min
    Ep.5: The Psychology of MLMs

    Ep.5: The Psychology of MLMs

    This week we look at the psychology behind the foundation of LuLaRoe and other MLMs, including ideas like deceptive recruitment and “lovebombing.”  Steven Hassan, founder of the Freedom of Mind Resource Center, will break down the mind control tactics built into the recruitment and social control of MLM participants, and how they overlap with cult tactics. We’ll also talk about questions you can ask yourself - and the red flags to look out for - if you’re being recruited by an MLM.
    Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.
    Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/ep5-the-psychology-of-mlms

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    • 32 min
    Ep.4: Building the Anti-LuLaRoe Movement

    Ep.4: Building the Anti-LuLaRoe Movement

    How did the anti-LuLaRoe movement start?  Much of the pushback began with women sharing their stories online after receiving defective products. And after the company changed their bonus structure, there was a mass exodus of retailers. Many organized largely via Facebook groups and blogs, including the “LuLaRoe Defective” Facebook group, which at one point had over 75,000 members. Former LuLaRoe consultant and anti-MLM advocate Roberta Blevins describes how the group galvanized women to take a stand, and ultimately take down LuLaRoe.  
    Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.
    Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/ep4-building-the-anti-lularoe-movement

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    • 28 min
    Ep.3: Targeting Women, Targeting Moms

    Ep.3: Targeting Women, Targeting Moms

    LulaRoe targeted stay-at-home moms as their primary demographic. The company would market to these moms directly by touting flexibility and the idea of “full time pay for part-time work.” While appearing to support moms, the reality was they targeted women who felt undervalued, preying on women’s desires to feel “productive” and contribute to their family financially. Meg Conley, writer of the “Homeculture” newsletter, discusses  why these women are often locked out of the labor market, and how LulaRoe built their business on this so-called “underutilized resource” of stay-at-home-moms.
    Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.
    Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/ep3-targeting-women-targeting-moms

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    • 30 min

Customer Reviews

3.1 out of 5
310 Ratings

310 Ratings

EHa2010 ,

Missing a lot

Great podcast in terms of MLM’s in general- however, it really only covers 2016-2018 from a handful of retailers perspective. Accurate, but not the whole story. There’s SO much more to cover from 2018-2020ish especially with “lularoe 2.0” clothing supply chain issues, more cult like toxic behaviors and brainwashing, the many retailers who DID make money and without building a team (myself included)- but how the other side became individual boutiques instead of going back to work for many. There’s a whole other level to tell. But for a podcast just about MLMs and those first crazy couple years, this is very well done.

55nick7 ,

Great podcast

The podcast was well done and very informative. I agree with others about the vocal fry. It’s laughable that reviewers are calling this political. Its pretty clear that the huns are writing those one and two star reviews.

hipster53728582 ,

Disappointing

Only listened to first episode but all I got is this: Heidi did very well selling lularoe. Made lots of money!! But didn’t like the leaders. They were too happy for her apparently. Also she was mad because they didn’t buy back her product. What?? They didn’t actually have to!! Lol. It was her choice to join. Her choice to go to the conference and her choice to buy a ton of product. She knows nothing about entrepreneurship or being self employed even if it is under a mlm. I don’t like mlm’s either, but this is all by her choice!! Then she’s mad about it. Why?? She was making good in fact, great money!! I don’t see the problem for miss Heidi. Lol. I just want to know what actually happened to the LulaRoe business model and I don’t think this series gives it. More of just bad-mouthing a business. Confused

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