The Rise of Try Before You Buy — Benjamin Davis | Boosting Conversions With Try-Before-You-Buy, How Try-Before-You-Buy Increases AOV & LTV, Replacing Discounts With Trials, Best Industries For Free Trials, Amazon’s Use Of Try-Before-You-Buy (#364)
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In this episode of the Ecommerce Coffee Break podcast, we dive into the transformative power of the "Try Before You Buy" strategy for Shopify stores.
Our guest, Benjamin Davis, founder and CEO of TryNow, shares how his platform empowers over 250 merchants to enhance customer acquisition, increase order values, and drive loyalty.
Benjamin explains the consumer psychology behind this approach and how it bridges the gap between online and brick-and-mortar experiences. Don't miss these insights on revolutionizing your eCommerce strategy!
Topics discussed in this episode:
- Why try-before-you-buy is transforming eCommerce.
- How TryNow bridges the gap between online and in-store shopping.
- What the try-before-you-buy process looks like for Shopify brands.
- How try-before-you-buy impacts conversion rates and customer behavior.
- Why higher return rates can still mean more profit.
- How try-before-you-buy increases AOV and LTV for brands.
- What industries benefit most from try-before-you-buy.
- How TryNow replaces discount strategies with free trials.
Links & Resources
Website: https://www.trynow.com/
Shopify App Store: https://apps.shopify.com/trynow
Instagram: https://www.instagram.com/trynow/
X/Twitter: https://twitter.com/TryNowBen
Get access to more free resources by visiting the show notes at
https://t.ly/0Xuuu
MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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Information
- Show
- FrequencyUpdated Weekly
- PublishedJanuary 15, 2025 at 1:00 PM UTC
- Length22 min
- Season7
- Episode35
- RatingClean