The Robyn Graham Show - Success without Social - Life and Business Growth Strategies for Christian Women, Coaches and Service

Robyn Graham - Business Growth Strategist and Coach for Christian Coaches and Service Providers
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The Robyn Graham Show - Success without Social - Life and Business Growth Strategies for Christian Women, Coaches and Service

Are you tired of overthinking, spinning in circles, and doing "all the things" with minimal results, to grow your business? If yes, and you are a coach or service provider, you are in the right place! Welcome to the Robyn Graham Show, the Go-To podcast for coaches and online service providers who want to eliminate the guesswork of building sustainable businesses – without having to be on social media. Social media is not the end-all-be-all of digital marketing and can result in comparison, doubt, and imposter syndrome that will ultimately hold you back from achieving your goals and dreams and the purpose God has called you to. And you don't need it to achieve sustainable success. Instead, we focus on building a solid foundation first! Hey new friend! I'm Robyn Graham, a former pharmacist turned personal branding photographer, and now a business growth strategist and Master Certified Christian Life Coach specializing in growing sustainable businesses without social media. I love to share everything I’ve learned in my 23-plus years of experience as a business owner. I’m also the author of "You, Me, and Anxiety". Need clarity and ideas! Welcome! I’m creative, strategic, and techie all rolled into one. If you can’t figure out what’s holding you back in your business, chances are we’ll figure it out together. Be sure to subscribe and join us each week to get the best advice to help you create the life and business of your dreams. . . while staying aligned with your values so that you can build a solid foundation, fulfill your purpose, and help create a ripple effect of good in the world. Looking for more free resources, visit www.therobyngraham.com where you’ll find a plethora of resources and all the show notes. Now, grab your cup of coffee or the dog’s leash, and let’s dive in! Email us: theteam@therobyngraham.com Connect with Robyn: LinkedIn - https://linkedin.com/in/therobyngraham Instagram – https://Instagram.com/therobyngraham YouTube - https://www.youtube.com/@therobyngraham You, Me, and Anxiety: https://therobyngraham.com/youmeandanxiety/ Apply to be a guest – no email pitches - https://www.therobyngraham.com/podcast

  1. 2 DAYS AGO

    365. Do competitor and customer analysis to create a solid marketing strategy with Rita Barry

    Unlocking Marketing Success through Customer Analysis: A Roadmap to Standing Out in Your Industry As you strive to capture attention and convert audiences into loyal clients within your business, you must understand competitor and customer analysis. Embrace the Foundation: Customer Analysis A successful marketing strategy begins with a deep knowledge of your target audience. Customer analysis is not just a buzzword; it's about gaining clarity around the needs, wants, and pain points of the people you aim to serve. When you understand your customers, you are able to communicate more clearly and effectively, ensuring that your marketing strategy connects you with your soulmate clients. The Voice of the Customer Start with surveys and interviews to gather qualitative data directly from your customers. Ask specific questions to uncover their motivations and challenges. This approach lets you know what your customers value and gives you the words and phrases that they are using to describe their struggles and successes. Customer analysis lets you use your clients' exact words and phrasing in your messaging. As a result, you are now able to connect on a more personal level with future clients who are looking for the solutions that you offer. Customer Analysis Questions to Include Before working with you, what was the client doing to improve their business? Any specific courses, training, coaching, etc. When did you realize that you needed something like [the product or service you offer]? How did you find out about this business? Why did you choose this particular business over other options? What happened to make you feel confident that this was the right choice for you? Now that you've completed working with me, what is the number one thing you are able to do now that you couldn't do before? Is there anything that you wish this particular product or service had that it doesn't today? Know Your Playing Field: Competitor Analysis In evaluating your competition, the goal isn't to dwell in comparison but to carve out your unique space in the market. You gain insights into positioning, differentiators, and market gaps through competitor analysis. About Rita Barry Rita Barry is the owner of a digital marketing agency with a specialty of marketing strategy. She offers fractional chief marketing officer services and Facebook and Instagram ads services.  Website for Rita Barry   Free Download- 5 Crucial Strategies to Start and Grow Your Business for Sustainable Success Access full show notes and all links

    36 min

  2. JAN 14

    364. Remove Confusion and Chaos to be Number One in Your Industry with Mike Ciorrocio

    What are the keys to unlocking Your Potential to be number one in your industry? Unlocking your potential to be number one in your industry requires more than just skill or expertise; it’s about building meaningful relationships, embracing your identity, and staying authentic in everything you do. In this journey, having a strong foundation in faith, a commitment to continuous learning, and a focus on serving others can set you apart from the competition. By following a few key steps—such as asking questions, building trust, and sharing your story—you can create lasting connections that propel you to the top of your field. Steps for Building Successful Relationships to Be Number One Building relationships is at the core of your business. When you have a strong relationship with Christ, that becomes foundational to your entire life and how you build relationships with others.   Ask Questions Your first interaction with someone is the very start of building a relationship with them. You want to show interest in the other person rather than only speaking about yourself. You want to make that other person feel important and know someone is there to serve them.    About Mike Ciorrocio Mike "C-Roc" Ciorrocco is the Co-Founder of the innovative tech platform blooprinted, the powerhouse behind the "What Are You Made Of?" podcast, and the best-selling author of ROCKET FUEL Convert Setbacks. Become Unstoppable. He is a performance coach, author, dynamic public speaker, tech visionary and thought leader. Mike is consumed with the passion to help people break free from the confines of complacency and propel to untapped levels of success.   Access full show notes and all links

    42 min

  3. JAN 7

    363. The story of Deborah - Uncommon courage you need to succeed with Sandra L. Richter

    Embracing the Story of Deborah's Legacy: Lessons in Leadership, Purpose and Uncommon Courage Each of us has unique gifts God has put in our hearts. Following what you are called to do can often be blurred by societal pressures. The story of Deborah is one in which we can draw inspiration and follow in her steps of listening to the Holy Spirit and following what God has called us to do. The Story of Deborah Key Values to Learn from Deborah Integrity Uncommon Courage Commitment to Purpose Modern Application of Deborah's Leadership  How we can incorporate her lessons: Embody Servant Leadership Trust in a Higher Calling  Act with Courage and Integrity  Read the full show notes and access all links. Sandra’s book: Deborah Bible Study Guide plus Streaming Video: Unlikely Heroes and the Book of Judges (Epic of Eden) Learn more about Sandra. Additional Resources Stay grounded in your faith and aligned to God's Purpose this year. Sign up for Monthly Bible Verse intentions sent right to your email.

    44 min

  4. 12/17/2024

    Episode 362 Create memories with family Christmas traditions - be like Mary, not Martha.

    One of the best ways to create lasting memories is to adopt family Christmas traditions. Holiday traditions are special and strengthen the bond of family. When family Christmas traditions are adopted and implemented, you can alleviate stress. Instead of being like Mary, become more like Martha and enjoy the time with family. Holiday traditions make shopping easier and create memory-making opportunities for generations to come. “We reveal to ourselves and others what is important to us by the way we celebrate.” ― Noël Piper, Treasuring God in Our Traditions Holiday traditions are lovely, timeless treasures.  Scripture provides many examples of Biblical and familial traditions. Many are in the Old Testament, and our friends in the Jewish community still celebrate them today, for example, Passover.  Our Christian traditions honor Christ: waving palm branches on Palm Sunday, fasting during Lent, lighting the Advent wreath, displaying a nativity, and many more.  Several years ago, I read Treasuring God in Our Traditions by Noël Piper. It was a beautiful reminder of incorporating traditions into our daily lives while raising our children. Treasuring God in Our Traditions inspired me to implant traditions more deeply in my children's hearts. We have always had family traditions. It was a priority for me to establish them as our children grew. I wanted specific expressions of love foundational for our children and, someday, their children. I dreamt of hearing them request certain traditions or share their memories with new additions to the family. Some of our traditions have become non-negotiable; they are must-haves, especially during the holiday season, special days, and birthdays.  Our family traditions include meals, special foods, gifts, and attending church services. There is no greater tradition than honoring, praising, and worshiping the Lord with family and friends. What if, especially at, but not limited to, the holiday season, we create new traditions that honor the Lord and set aside time to show our gratitude for him and the blessings He has generously bestowed upon us throughout the year? Not all traditions, however,  must be rooted in faith, but when we are faithful, our traditions will reflect love and our relationship with Christ.  The goal of family Christmas traditions or holiday traditions, in general, is not to create more anxiety and stress. In Luke 10:38-42, we learn the story of Martha, who, alongside her sister Mary, welcomed Jesus into her home. Mary immediately sat at Jesus' feet and listened to him teach. Martha, stricken with anxiety over her to-do list, quickly became upset that Mary was not helping her. When she asked Jesus if he cared that Mary had left her to do all the work, Jesus said to her, "Martha, Martha, you are anxious and troubled about many things, but one thing is necessary. Mary has chosen the good portion, which will not be taken away from her." Read the full show notes for the list of family Christmas traditions.    Sign up to receive the Monthly Bible Verse Intention Email.   Schedule a discovery call with Robyn.    Treasuring God in Our Traditions by Noël Piper

    18 min

  5. 12/10/2024

    361. Strategies You Need to Master Sales

    Many entrepreneurs find sales daunting, but understanding the right strategies can help them master this critical aspect of business building. These essential strategies to master sales include shifting your mindset and integrating effective branding, marketing, and sales systems. Embrace the CEO Mindset Moving from an entrepreneur mindset to a CEO mindset involves letting go of the do-it-all mentality and focusing on being the master of vision and strategy. Focus on doing the things only you can do, and hire a team to accomplish other tasks over time. This allows you to concentrate on high-level strategic initiatives. When you stop overthinking and let go of the need to handle everything, you are less exhausted and have more energy to continue building your purpose-driven business. Understanding Branding, Marketing, and How to Master Sales Branding, marketing, and sales form the foundation of business success. Branding Your personal brand defines who you are and what you stand for. It should be centered around your values. Your unique personal brand is what your clients see and feel; ultimately, it's their perception of you. To maintain a strong brand identity, your personal branding should be consistent across all platforms. Marketing Marketing is an attraction conversation; it is about attracting and getting people to look at your offerings.  Sales Sales is a conversion conversation. It is not enough to have people look at you. Your marketing messaging must be clear and direct people where to buy. About Dena Patton Dena is dedicated to helping people own their worth, unleash their greatness, and create lasting impact in their businesses, families, and communities. As a global keynote speaker and bestselling author of The Greatness Game, Dena has inspired audiences worldwide. Dana shares her expertise on leadership, a great mindset, and purpose-driven living. Her work has been seen on CNN, Entrepreneur Magazine, The Business Journal, and various other media outlets. Website for Dena Patton Additional Resources Are you ready to eliminate the guesswork of building a sustainable business? Schedule a free discovery call today! Access Full Shownotes and all links

    35 min

  6. 12/03/2024

    360. Businesses and nonprofits need organizational efficiency to succeed with Stephanie Sloan

    Organizational efficiency through systems and processes is transformational for Nonprofits The foundation for success in businesses and nonprofits lies within organizational efficiency. Learn more about how the impact method can bring clarity to your nonprofit.  Building a Solid Foundation Starting a business can be a gamble, with 23 % of businesses failing in the first year and 50% failing in the first five years. One huge reason for this is a lack of a solid foundation. Setting up systems and processes and having organizational efficiency are key components of a solid business foundation.  Introducing the Impact Method for Organizational Efficiency The Impact Method helps organizations identify any bottlenecks in their current workflows and move toward organizational efficiency. It's an acronym for Investigate, Map, Prioritize, Act, Codify, and Train. Investigate: This first step involves understanding where things are not working well. It requires an honest look at existing workflows and an openness to change for organizational efficiency. Map: The next step is mapping out solutions. It's crucial to look at other systems and, as technology advances, to look at the features of your systems so that you are making the most of the systems you have. Prioritize: Not all problems can be solved at once. Your budget and timeframe can help determine which tasks to tackle first. Act: This is a crucial step to see change. Once you have mapped out your plans, you need to put your plan in motion. Codify: You must document your processes. Strong SOPs allow your organization to retain valuable knowledge when team members leave, or new ones join. Train: Ensuring everyone is aware of and trained in the new processes is vital for maintaining organizational efficiency. The Importance of Client Retention Efficiency in processes doesn't just benefit internal operations; having strong SOPs impacts donor and client retention. These SOPs enhance customer service, ensuring that clients and donors feel valued, which is crucial for long-term success.  About Stephanie Sloan Stephanie’s niche is helping nonprofits master organizational efficiency. Her passion is helping them thrive through strategic tech solutions and simplified and documented workflows. Organizations work with Stephanie to unlock their organization’s potential, one process at a time. Website for Stephanie Sloan Stephanie's EBook 6 Myths about SOPs...and why your organization can't afford to ignore them! Access Full Epsiode and all links

    36 min

  7. 11/26/2024

    359. Marketing with Purpose Using Authenticity, Intention, and Generosity with Pete Steege

    Marketing with purpose is a key part of building your business. This can often feel intimidating. The key to successful marketing is to align it with your purpose and values. Three Components for Marketing With Purpose Focus on these three components to achieve successful marketing with purpose: authenticity, intention, and generosity. Embracing Authenticity With so much focus on social media, fake authenticity may feel rampant. Genuine authenticity comes from being transparent and truly understanding your purpose. It involves knowing why you started your business and having the courage to share your mission consistently with your audience. Being transparent and honest with your audience builds trust, which is foundational in relationship marketing. The Power of Intention With so many tools and marketing platforms available, it can be overwhelming to know where to start, and frequently, businesses are doing too much. Less is more when marketing with purpose. You want to be intentional about where you spend your time and who you surround yourself with. Think about your soulmate client and look for 2-3 of the biggest blocks that they are facing and provide thoughtful and impactful solutions for these potential clients. Rather than spreading your efforts thinly across multiple marketing channels, focus on 1-2 areas, do them well, and stick with them. Marketing with purpose means being very intentional about where you focus your efforts and keeps you aligned with your broader goals. Generosity as a Superpower Generosity is not commonly seen as a marketing strategy but is a crucial component of marketing with purpose. Giving without expecting anything in return helps build relationships. When you ask someone to meet with you, you ask them for their time. Instead, try offering something that you believe will be helpful for them; giving something without asking for anything in return helps form strong connections and trust. You can provide a lot of information without giving it all away. Consider what you can offer that provides a sound idea of the bigger picture of your services - what you offer and how you help your clients—the solution you provide for them. Bringing It All Together Marketing with purpose is not just about selling products or services; it's about building relationships grounded in authenticity, intention, and generosity. Entrepreneurs can build trust and cultivate lasting connections with their audience by focusing on these core elements. Whether you're a seasoned marketer or starting your business, these principles (authenticity, generosity, and your superpower) can guide you to more meaningful and effective marketing strategies.   Access all links and full show notes

    28 min

  8. 11/19/2024

    358. Nonprofits Need These Strategies for Fundraising with Haley Cooper

    Empowering Nonprofits with Strategies for Fundraising and Emotional Connections When entering the nonprofit world, fundraising can seem very difficult. This is especially true if you do not have fundraising strategies. Solid fundraising strategies can revitalize your energy toward your mission by helping you stay focused and more efficient. Identifying Your Ideal Donor To effectively engage with donors, nonprofits should develop an 'Ideal Donor Avatar,' similar to identifying your soulmate client. This process involves analyzing existent donor databases to identify who you want to attract. By building a detailed profile that considers socioeconomic status, existing philanthropic interests, and historical engagement, you can tailor your nonprofit's messaging to speak to your ideal avatar. Strategies for Fundraising: Events, Grants, and Individual Giving Your fundraising strategies should include more than just the traditional methods. While events can be beneficial, here are three core areas that should be included in your fundraising strategies: Individual Giving: Focus on existing donors first before seeking new ones. Start with your donor list and create personalized communication strategies for donors who can give more. It is essential to have a detailed donor database and understand your donor demographics to converse with those donors to deepen relationships and increase contributions. Grant Strategies: Your organization needs a solid narrative that shares your statistics while weaving in storytelling to make a case for your organization. Building solid relationships with grantmakers and understanding their interests is also crucial.  The Importance of Internal Clarity: Clear internal communication translates to external donor confidence. Ensuring every board member and volunteer communicates the same values and mission strengthens the organization's brand and helps garner more significant support. Emotional Connection Leadership: Building Bonds Within Your Team The concept of emotional connection leadership, based on the teachings of Dr. Lola Gershfeld, highlights the importance of emotional bonds within your team, which are achieved through shared goals and mutual support. Creating these bonds involves proper onboarding, clarification of roles and expectations, and regular emotional check-ins. By fostering an environment where team members feel valued and connected, nonprofits can move towards their goals more effectively.   Access Full Show Notes and All Links

    41 min
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Are you tired of overthinking, spinning in circles, and doing "all the things" with minimal results, to grow your business? If yes, and you are a coach or service provider, you are in the right place! Welcome to the Robyn Graham Show, the Go-To podcast for coaches and online service providers who want to eliminate the guesswork of building sustainable businesses – without having to be on social media. Social media is not the end-all-be-all of digital marketing and can result in comparison, doubt, and imposter syndrome that will ultimately hold you back from achieving your goals and dreams and the purpose God has called you to. And you don't need it to achieve sustainable success. Instead, we focus on building a solid foundation first! Hey new friend! I'm Robyn Graham, a former pharmacist turned personal branding photographer, and now a business growth strategist and Master Certified Christian Life Coach specializing in growing sustainable businesses without social media. I love to share everything I’ve learned in my 23-plus years of experience as a business owner. I’m also the author of "You, Me, and Anxiety". Need clarity and ideas! Welcome! I’m creative, strategic, and techie all rolled into one. If you can’t figure out what’s holding you back in your business, chances are we’ll figure it out together. Be sure to subscribe and join us each week to get the best advice to help you create the life and business of your dreams. . . while staying aligned with your values so that you can build a solid foundation, fulfill your purpose, and help create a ripple effect of good in the world. Looking for more free resources, visit www.therobyngraham.com where you’ll find a plethora of resources and all the show notes. Now, grab your cup of coffee or the dog’s leash, and let’s dive in! Email us: theteam@therobyngraham.com Connect with Robyn: LinkedIn - https://linkedin.com/in/therobyngraham Instagram – https://Instagram.com/therobyngraham YouTube - https://www.youtube.com/@therobyngraham You, Me, and Anxiety: https://therobyngraham.com/youmeandanxiety/ Apply to be a guest – no email pitches - https://www.therobyngraham.com/podcast

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