237 episodes
The Rock Fight: Outdoor Industry & Adventure Sports Commentary Colin True - outdoor industry journalist
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- Sports
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4.7 • 41 Ratings
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The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths.
If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, or over a beer at the bar...you've found your tribe.
The Rock Fight will dissect the latest headlines to come out of the outdoor industry. We'll weigh in on topics other outdoor media companies avoid like the plague. We'll also hit the things outdoorsy folks care about like pop culture, gear, footwear, apparel and even more important topics like debating the ideal attire for an adventure on the ice planet of Hoth. Our discussions are as diverse as they are real.
We’re challenging the conventional, offering a fresh perspective on outdoor industry topics you won't hear anywhere else.
The outdoor industry has been stagnant for too long. Missing out on The Rock Fight is missing out on the evolution of outdoor media.
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The Paradox Of Outdoor Participation
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look inside the Outdoor Industry Association's latest participation trends report.
Since 2007 the OIA has published the trends of who is going outside. And this year participation hit an all time high while core participants dropped.
And it begs the question: how will these numbers impact the industry?
In order to make sense of this trend Kelly Davis, Director of Research of the OIA and Wes Allen from Sunlight Sports in Cody, WY join Colin to dig a little deeper into what retailers and brands should take away from this new data.
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
VF Sells Supreme, Lebron James Joins Canyon Bikes & The OMA Media Show
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for Outdoor Industry headlines!
Colin kicks off the show with a recap of the Outdoor Market Alliance Media Show, highlighting an event that fills a longstanding industry need as well as uncovering a problem that persists in the Outdoor Industry.
Then Producer Dave joins Colin to run through the following topics:
Colin's summertime check in during More with Thermore (12:34)VF sells Supreme to EssilorLuxottica. What will happen to one of the most popular brands in active apparel history? (15:15)Lebron James invested in Canyon Bicycles in 2022 and is now featured in a new Canyon campaign (22:40)Boa claims performance increases in cycling shoes in a new press release. But what are they actually trying to do? (27:26)
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
The Secret Of Going Outside
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin digs into the recent OIA report that shows how outdoor participation is at an all time high.
But it also shows that hardcore outdoor enthusiasts are on the decline.
How can both of these things be the case? Because more people than ever have learned The Secret of going outside and the old guard is aging out.
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
Final Trade Show Thoughts, Deadly Elephants & The World's Highest Unclimbed Mountain
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for our weekly round up of headlines from the outdoor industry and community.
Colin is joined by Producer Dave for today's rundown (Justin has the weekend off) and here's the lineup:
More with Thermore! (01:40)Colin's final summer 24 events & trade show thoughts (04:20)A herd of elephants tramples a tourist in South Africa (16:08)The multiple heat related deaths in the Grand Canyon and other iconic Southwest locations (20:11)A team of Czech climbers summit the world's highest unclimbed peak (25:09)
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
Outdoor Retailer Strikes Back with Sean Smith
Last November the show director of Outdoor Retailer, Sean Smith, joined THE ROCK FIGHT to tell Colin why the stalwart outdoor industry trade show was going to make a comeback starting in June of 2024.
And if you listened to Colin's instant reaction of the June 2024 edition of Outdoor Retailer you know that Sean and his team delivered.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Sean returns to talk about how things went in Salt Lake City, how they intend to ride the momentum into the winter show, and offer his reaction to Switchback joining the June 2025 trade show slate.
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
Should Fireworks Be Banned? The Conservation Alliance Embraces Fishing & e-SUP's On The Rise
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time to bust out the headlines!
Come along as Colin & Justin run through the more notable stories to come out of the outdoor industry and community including the following:
More with Thermore! (04:57)A new article on Outside Online says that fireworks should be banned (11:45)The Conservation Alliance welcomes seven fishing brands to it's roster of outdoor companies (21:30)Paddling Magazine lists out everything you need to know about e-SUP's (30:36)
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Customer Reviews
Great show.
Love the show. A bit opinionated sometimes, but it’s a fun jaunt through the outdoor world.
Good industry perspective
Interesting discussions about the outdoor world. US focused and can sometimes repetitive in terms of opinion, but nonetheless interesting.
The Rock Fight…well…rocks!
Colin and Justin bring it every time. Their throughput is amazing…to the minute timely, with happenings in and adjacent to the Outdoor Industry. As a fervent user of the Outdoors, I mean every dam day, I’m hooked! Thanks and Keep it coming guys, please.