The role of AI in the evolution of Marketing - Allen Bonde, TreviPay

Earlier this year, at B2B Connect in Chicago, Boris had the opportunity to engage in an interesting conversation with Allen Bonde, who had recently joined TreviPay as Chief Marketing Officer. A global company with nearly four decades of industry experience in B2B payments, TreviPay has been making waves with operations in 30+ countries based on their intriguing belief that loyalty is intricately tied to the payment process itself.

Allen's career journey is nothing short of fascinating with a degree in engineering, experience as a consultant, data scientist and now marketer.

Boris and Allen discussed the current and future state of marketing, the influence of AI, and the perspective of such an interesting company as TreviPay on composability and the future of composable commerce. Allen also shares interesting perspectives based on his 3 years journey as a VP and research director at Forrester.