The Role of Market Research in staying abreast with Consumer Trends

Faisal Khan and Dr. James Piecowye engaged in a captivating podcast discussion about the “The role of Market Research in staying abreast with consumer trends” with Ahmed AbdelHamid, a seasoned market research and consumer intelligence professional. 

Heading an insights function of a leading brand in Kuwait for the last many years and someone redefining the boundaries of Consumer Insights in Kuwait, there is no one better placed to debunk the misconception of treating Arab countries as a homogenous entity and why Kuwait is not simply a "roll-out" market where strategies from neighbouring countries can be replicated without adaptation. 

Don’t miss this insight episode on the role of Consumer Insights and how the industry is evolving from pen and paper days to now levering AI for insights.