148 episodes

Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !

The SaaSiest Podcast Daniel Nackovski & Thomas Sjöberg

    • Business
    • 5.0 • 3 Ratings

Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !

    148. Joliene van Grieken, Founding Partner, The Growth Syndicate - How to Create Demand!

    148. Joliene van Grieken, Founding Partner, The Growth Syndicate - How to Create Demand!

    In this episode, we speak with Joliene van Grieken, Founding Partner, The Growth Syndicate, a collective of experienced growth leaders focused on helping B2B software companies develop their in-house capabilities to ensure unprecedented, sustainable growth.We talked with Joliene about Demand Generation, how it differs from lead capturing, and most importantly, how you can create demand for your offerings.Here are some of the things we talked about:
    - Why does a successful Demand Generation Strategy start with understanding the information consumption patterns of your ICP, rather than their purchasing behavior?
    - What is the role of sequencing touchpoints in this strategy?
    - Short-term vs long-term play, how do you find the balance?
    - How do you include your existing customers in your demand generation strategy?
    - How to report and motivate investment internally in the organization?These are some of the many questions we address with Joliene. Please tune in to learn more about how a demand generation strategy done right can accelerate your revenue expansion.

    • 45 min
    147. Erwin van der Vlist, Founder, Speakap - Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

    147. Erwin van der Vlist, Founder, Speakap - Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

    In this episode, we speak with Erwin van der Vlist, Founder of Speakap, the employee experience platform that improves communication, facilitates better onboarding and learning experiences, and helps you take meaningful action on employee feedback to improve productivity, coordination, and engagement.
    We talked with Erwin about the expansion and success of Speakap in the US, particularly looking into how they had to pivot their initial market entry, absorb the lessons learned, and eventually find the key growth levers to win in the US.
    Here are some of the questions we addressed: 
    - What is the role of a founder in the US expansion?
    - What are the reasons why your initial attempt at US expansion might not work out as planned?




    - What signs and KPIs indicate it's time to invest in a full-scale local revenue team?




    - Which converting channels are best to leverage to build top-of-funnel pipe as a newcomer to the States?
    - How do you build external customer trust during the early phase?
    These are some of the many questions we address with Erwin. Please tune in to learn more about his journey to the US, and all the steps taken to establish a fast and profitable operation over there! 

    • 54 min
    146. Lise Tangen Hansen, Managing Director, Annalect Norway - How to get SaaS customers to accept price increases - 6-step formula!

    146. Lise Tangen Hansen, Managing Director, Annalect Norway - How to get SaaS customers to accept price increases - 6-step formula!

    In this episode, we speak with Lise Tangen Hansen, Managing Director, Annalect Norway, the marketing prediction and consumer insight company helping clients boost campaign ROAS using cutting-edge AI predictive Analytics.
    We talked with Lise about how to do a price increase that sticks! She walks us through her 6-point checklist that covers all internal and external key decisions and communication points to deliver a pricing increase project that is well received by the market.Here are some of the things we talked about: - What does it mean to have a Pricing Narrative?
    - How do you harmonize the price increase with the narrative?
    - Which customer variables are key to identifying to help you define a priority list for the price rollout to existing customers?
    - How, in practice, do you execute an overarching pricing increase?
    - How do you bring this message to your customer?
    - How can you leverage A/B testing in the rollout process? These are some of the many questions we address with Lise. Please tune in to learn more about her 6-step formula to deliver a successful price increase project, where customers not only accept the price increase but also understand the value you provide to them.

    • 59 min
    145. Krzysztof Szyszkiewicz, Partner, Valueships - The importance of pricing and how it affects your profitability

    145. Krzysztof Szyszkiewicz, Partner, Valueships - The importance of pricing and how it affects your profitability

    In this episode, we speak with Krzysztof Szyszkiewicz, Partner at Valueships, the pricing consultancy firm that helps companies become more profitable by optimizing their strategy, pricing, value understanding, and overall revenue-related processes.We talked with Krzysztof about the importance of pricing and how it can impact a company's profitability. We discuss insights from our recent report on SaaS pricing trends in the Nordics, highlighting the lack of differentiation in pricing plans and the missed opportunity for add-ons.Here are some of the things we talked about: - What role should pricing have in your company? - How do you prevent value deterioration when adding new features?- Why do you need to be careful when discounting your product offerings?- How do you leverage add-ons to drive increased profitability?These are some of the many questions we address with Krzysztof. Please tune in to learn more about the challenges of pricing, the importance of differentiation, and the impact add-ons can have on your business.

    • 1 hr 7 min
    144. Vladan Soldat, Founding Partner, Nobel Recruitment - How to attract your first VP of Sales in an early stage SaaS!

    144. Vladan Soldat, Founding Partner, Nobel Recruitment - How to attract your first VP of Sales in an early stage SaaS!

    In this episode, we speak with Vladan Soldat, Founding Partner, Nobel Recruitment, the SaaS Sales Recruitment Agency that helps connect commercial talent with fast-growing SaaS companies in Europe.
    We talked with Vladan about hiring your first external VP of Sales. We particularly discuss the approach to attract and retain a VP of Sales when you are an early-stage SaaS and still building up brand awareness.
    Here are some of the things we talked about: 
    - When is the ideal time to hire a VP of Sales for a business?
    - Which strategies are effective in attracting candidates for a new, fast-growing company?
    - What steps are involved in the screening process for hiring a VP of Sales?
    - What are common mistakes to avoid when hiring a VP of Sales?
    - Which red flags should be looked for in the hiring process of a VP of Sales?
    These are some of the many questions we address with Vladan. Please tune in to learn how you can attract, retain, and compensate your first external VP of Sales when you are an early-stage SaaS.

    • 45 min
    143. Sofia Alexus, CEO, Kundo - what can we learn from B2C when positioning and branding our B2B SaaS?

    143. Sofia Alexus, CEO, Kundo - what can we learn from B2C when positioning and branding our B2B SaaS?

    In this episode, we speak with Sofia Alexus, CEO, Kundo, the customer service platform that helps you simplify customer service with consolidated ticket management, AI tools, and self-service solutions for recurring questions.
    We talked with Sofia about the rebranding and positioning exercise they are just doing. We particularly discuss the process leading up the final brand and position statement, and how that has been inspired by the B2C fashion industry.
    Here are some of the things we talked about: 
    - Why focusing on building moats might not be right if you have access to the fastest river down to the ocean?
    - What we can learn from the B2C industry when it comes to positioning and branding?
    - How does the processes look like to define a new brand and positioning?
    - How to engage your customers in your branding and positioning work?
    These are some of the many questions we address with Sofia. Please tune in to learn more about how they are approaching this work, with inspiration from the B2C world to get closer to their customers.

    • 48 min

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