The Sale of Wilderness Trail Proves Bourbon Is Still Booming

In the wake of Gruppo Campari acquiring a 70% stake in Wilderness Trail, Adam, Joanna, and Zach explore why the bourbon market remains red-hot, why the primacy of Kentucky remains unchallenged, and speculate on which distillery will be the next to sell. Then, they taste the Small Batch Bottled in Bond from Wilderness Trail. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

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