36 episodes

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere?

The answer: Influence.

But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding?

Two of the world's leading experts in influencer marketing have come together to bring you the answers with concise, no nonsense interviews of top influencers across categories. Amanda and Neal's unique dynamic is both engaging and provocative. They ask the tough questions, to get the real, raw answers that you can put into practice TODAY.

No fluff, no BS, just the real story!

The School of Influence Podcast with Amanda Russell and Neal Schaffer Amanda Russell and Neal Schaffer

    • Business
    • 5.0 • 49 Ratings

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere?

The answer: Influence.

But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding?

Two of the world's leading experts in influencer marketing have come together to bring you the answers with concise, no nonsense interviews of top influencers across categories. Amanda and Neal's unique dynamic is both engaging and provocative. They ask the tough questions, to get the real, raw answers that you can put into practice TODAY.

No fluff, no BS, just the real story!

    35: The Benefits of Treating Customers Like Influencers with Customer Experience Marketing

    35: The Benefits of Treating Customers Like Influencers with Customer Experience Marketing

    Most CMOs accept that with intense global competition and increased commoditization of products and services, the final frontier in differentiation is in the customer experience. This is the basis of what customer experience marketing is all about, and today we have the world's leading expert on the subject, Dan Gingiss, who just wrote the definitive book on the subject, The Experience Maker. In our conversation we take customer experience marketing one step further to unpack the natural intersection it has with influencer marketing, and how companies can begin to treat their customers as influencers and encourage them to incite word-of-mouth marketing.

    For more information:

    •Dan Gingiss: https://dangingiss.com
    •The Experience Maker: https://dangingiss.com/the-experience-maker-book/
    •Amanda Russell: https://amandarussell.co
    •Neal Schaffer: https://nealschaffer.com

    • 22 min
    34: How to Achieve OFFLINE Influence and Thought Leadership

    34: How to Achieve OFFLINE Influence and Thought Leadership

    A huge focus of this podcast is about showcasing brands and people who have achieved incredible levels of true influence in their space, and that is very different from simply having a social media following. In fact, some of the most powerful examples hapen completely offline. Dr Curtis Crane's episode will give you goosebumps, not only has he literally saved lives and created new ones becoming one of the most influential people in the space of transgender surgery, BUT he has done so entirely OFFLINE. So what does this mean? We talk about how to go about achieving real influence, and Dr Crane gets candid about cutting his teeth on the use of online to grow that influence and the movement!

    For more information:

    •Dr. Curtis Crane: https://cranects.com/
    •Amanda Russell: https://amandarussell.co
    •Neal Schaffer: https://nealschaffer.com

    • 24 min
    33: You Don't Know What is Influencing You: Cracking the Code to Understand the Influence of Your Subconscious Mind

    33: You Don't Know What is Influencing You: Cracking the Code to Understand the Influence of Your Subconscious Mind

    Roger Dooley is one of the true thought leaders in the field of neuromarketing. He has focused his work on understanding unconscious influence, and has written a best-selling and authoritative book (Brainfluence) and has a podcast of the same name. If we are trying to figure out what influences people, and 95% of what influences people is in the subconscious, what tools do we have to better understand influence? Listen in as Roger shares his wealth of knowledge and experience on the subject with us.

    For more information:

    •Roger Dooley: https://rogerdooley.com
    •Amanda Russell: https://amandarussell.co
    •Neal Schaffer: https://nealschaffer.com

    • 25 min
    32: How to Leverage Influencers to Become an Award Winning Beauty Brand - and Lead an Industry Movement

    32: How to Leverage Influencers to Become an Award Winning Beauty Brand - and Lead an Industry Movement

    How do you launch a beauty brand and get the biggest celebrities and A-listers on the planet to endorse you without having to shell out the big $$$ (or any $$$)?

    How do you win investors with no beauty-brand experience?

    How do you get on the shelves of conglomerates like Target in one of the most hyper competitive industries?

    Nyakio Grieco not only founded and sold the award winning skincare brand, Nyakio Beauty, with all but no resources and experiences, but she hustled her way to the top and is now leading a movement to give influence and expertise to other founders. This is the story of true influence and how to leverage it to build an empire and a movement for the greater good of the world.

    For more information:

    •Nyakio Beauty: https://www.nyakio.com/us/en
    •Thirteen Lune: https://thirteenlune.com/
    •Amanda Russell: https://amandarussell.co
    •Neal Schaffer: https://nealschaffer.com

    • 19 min
    31: The FUTURE of Influence is Here with Neuromarketing

    31: The FUTURE of Influence is Here with Neuromarketing

    Pranav Yadav is one of those brilliant people in the industry I respect a lot who I've wanted to have on the show because I think he brings something so incredibly valuable (plus he's witty)! He's the founder/CEO of Neuro-Insight, a key player in building the neuromarketing industry, and he has changed how brands and customers communicate for the better.

    He has also been on every 'top of the top' list worth mentioning in our industry including Ad Age 40 Under 40, AMA 4 Under 40, Ad People of the Year, Forbes 30 Under 30, and Forbes Under 30 All-Star Alumni. This conversation literally takes all the guess work out of the future of marketing. He's one of the smartest and influential people among the neuromarketing industry, so having him on the show to learn from is a big pleasure!

    For more information:

    •Neuro-Insight: https://www.neuro-insight.com/
    •Pranav Yadav on LinkedIn: https://www.linkedin.com/in/pranavyadavpy
    •Amanda Russell: https://amandarussell.co
    •Neal Schaffer: https://nealschaffer.com

    • 28 min
    30: How to Build Influence through the Power of Human Connection

    30: How to Build Influence through the Power of Human Connection

    In every episode we dig in to find out their actionable secrets and strategies to command real influence, and in this episode Kanika Chadda Gupta, former CNN journalist and top rated podcaster who is also a master of creating connections with high profile individuals, explains how she was able to get some of the most influential women in the world, including Rebecca Minkoff, Bobbi Brown, Natalie Morales and many more to stand behind her when she changed careers and quickly built what is now one of the top rated podcasts for working women. Whether it's securing lucrative sponsorships, solidifying dream clients, or building a lead magnet, Kanika divulges some brilliant concepts and ways to think about influence marketing that might just inspire you to raise your own bar.

    For more information:

    •Kronologie Agency: https://www.kronologieagency.com/
    •That's Total Mom Sense Podcast: https://kanikachaddagupta.com/podcast/
    •Amanda Russell: https://amandarussell.co
    •Neal Schaffer: https://nealschaffer.com

    • 29 min

Customer Reviews

5.0 out of 5
49 Ratings

49 Ratings

ThomSinger ,

Great hosts who know how to influence

Neal and Amanda are both leaders in the world of online influence (they have done it- not just talk about it).

Great podcast that will challenge you to think with every episode!!!

Nathanbynum ,

Awesome advice

This is packed with awesome advice for entrepreneurs at any stage!

AidanH0703 ,

Insight that goes beyond what you think “influence” may be

This is a long overdue review as I have been listening to this podcast from the start

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