The Science and Art of Pricing Miku Kremser

My guest on this episode is Ryan Moser who most recently was the VP of Revenue Strategy at ThredUp, the world's largest fashion resale website. ThredUp has created the largest marketplace for second-hand buying and selling for fashion brands. Ryan was one of the early members at ThredUp, and he oversaw the management and forecasting of pricing, acceptance, and markdowns, a role that required partnering with nearly every other part of the business. Pricing tens of millions of unique SKUs ...

Danilo Zatta visits the podcast again to discuss his best seller book called The 10 Rules of Highly Effective Pricing. Dan discusses why pricing should be a CEO priority at every organization. He then details how to disseminate a culture of profit and how pricing plays a critical role in it. Dan also talks about value and the three key types of value products and services typically have. And finally Dan discusses the typical pricing landscape post-Covid and why the pricing function is one of ...

World-renowned pricing expert Ulrik Lehrkov-Schimdt discusses his fascinating Saas pricing guide-book, The Pricing Roadmap with uniquely insightful tips and tricks about pricing software products. Ulrik, who holds a Master's degree from Harvard and who has consulted over 150 clients on pricing over the past seven years, is known for his pragmatic approach to pricing software products. In this podcast Ulrik discusses the difference between fencing vs. laddering products; what the Value Metric ...

SaaS pricing is one of the most challenging pricing tasks for pricing managers. Dozens of moving parts, frequent updates, add-ons and legacy customers on legacy systems. How do you approach it? What are some best practices? Tatjana Mitchell is a SaaS pricing veteran and a thought leader in SaaS pricing - having worked with Adobe, Marketo and now with Iterable. In this podcast, Tatjana shares her framework of approaching SaaS pricing: from how to conceptualize a Good-Better-Best mode...

Ajit Ghuman is a Saas product marketing veteran and pricing and monetization expert. He is currently an instructor for The Art of Saas Monetization and he is the Founder of Monetizely. He is also the Pricing Chair at Pavilion. Ajit and I discussed why a solid positioning strategy is critical before embarking on setting prices; how to select the appropriate pricing metric; what the key differences are between consumption and capability pricing model and how to then pick the right price point. ...

Bringing a product to market at the optimal price is like striking gold. Price it too low and you leave money on the table allowing competitors to gain resources at your expense. Price it too high and demand will dry up. How do you know what the price should be? My guest on this episode, Dean Tindall, General Manager at Sawtooth Software, Europe, has conducted over a hundred complex pricing research projects in the past decade. He is one of the most knowledgeable professionals when it co...